1851

Today, it&rsquo;s hard to imagine the franchise sales process without strong franchisee validation. But before <a href="http://franchisebusinessreview.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-business-review-is-building-the-term-credibility-as-it-relates-to-brand-reviews-and-validation-2703974" target="_blank" rel="nofollow" target="_blank">Franchise Business Review</a> launched in 2005, the term &ldquo;credibility&rdquo; took on a completely different meaning.

<a href="https://franchisebusinessreview.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-business-review-is-building-the-term-credibility-as-it-relates-to-brand-reviews-and-validation-2703974" target="_blank" rel="nofollow" target="_blank">Franchise Business Review</a> was founded by Eric Stites, who previously worked at Franchise Solutions as its director of corporate development. After assisting brands with all of their recruitment marketing needs, he realized that there was a gap between happy franchisees and validation&mdash;while owners were willing to provide strong testimonial about their business ownership experience, they weren&rsquo;t taking the time to answer calls from candidates. And that meant that brands weren&rsquo;t hitting their development goals.

To correct that problem, Stites suggested surveying franchisees since every candidate wants to ask the same questions, from &ldquo;do you like your franchisor?&rdquo; and &ldquo;are you making money?&rdquo; to &ldquo;would you recommend this business ownership opportunity?&rdquo; But in order to give the survey credibility, it would need to be from an outside third party. That&rsquo;s when the lightbulb in Stites&rsquo; head went off.

&ldquo;Validation is everything in franchising. Brands with strong franchisee validation grow, and those with weak validation don&#39;t... it&#39;s really that simple,&rdquo; said Stites. Today, people don&#39;t buy or invest in anything without looking at reviews from other people. At Franchise Business Review, we are simply facilitating that process&mdash;helping great companies grow, while also helping good companies become better companies.&rdquo;

Since launching over a decade ago, Franchise Business Review has worked with over 1,000 leading franchise brands. That means that its rankings of the top franchises and leaders based on franchisee validation are truly the best of the best&mdash;they&rsquo;re all backed by the local owners putting in hard work on a day-to-day basis. However, the role that Franchise Business Review takes on within the industry has changed drastically since it first opened its doors for business. What was once revolutionizing validation is now paving the way for brands to be a part of the narrative surrounding their level of transparency.

&ldquo;When Franchise Business Review first started, we were right at the tipping point of it being easier for franchise candidates to find out information about brands online. So at the time, franchisors were still very guarded about the narrative surrounding their brand,&rdquo; said Rowan. &ldquo;Now, it&rsquo;s clear that the internet has shifted that frame of mind. It&rsquo;s all about transparency&mdash;brands need to know what their franchisees are saying about their business ownership experiences so that they can be a part of that conversation.&rdquo;

Going forward, Franchise Business Review plans to continue serving its clients&mdash;and the industry&mdash;to the best of its abilities. And it&rsquo;s going to make that goal a reality through its five-year plan, which involves helping more franchisors gain valuable, actionable insight into all of their primary stakeholders, not just franchisees. Data is continuing to play a bigger role in franchise systems&rsquo; DNA, and Franchise Business Review has the potential to be on the cutting edge of that trend as it relates to employees and customers, too. Franchise Business Review is also rolling out its Franchise Education 2.0 initiative, which aims to better educate candidates about the realities of business ownership and the expectations that should come along with it.

&ldquo;Our core values have always been about credibility and honesty. I&#39;ve been in the franchise industry now for almost 20 years, and we&#39;ve been fortunate&nbsp;to work with over 1,000 leading brands. Credibility is one of those things that lots of people talk about but you have to prove it... &quot;walk the walk,&rdquo; Stites said. &ldquo;I&#39;m very proud of the strong reputation that we&#39;ve built within the franchise industry. We work hard to &lsquo;wow&rsquo; our clients and franchisees each and every day. Unfortunately, it&#39;s easy to throw up a professional-looking website today and look credible. We spend a lot of time educating people about the franchise industry and the value of our research. There are lots of different franchise rankings out there, but Franchise Business Review is the only one based on actual franchisee satisfaction performance. The companies on our awards list are truly the best of the best in franchising!&rdquo;

There&rsquo;s no doubt that Franchise Business Review has made its mark on the industry through its commitment to building credibility. But according to Stites, the supplier is far from finished.

Said Stites, &ldquo;It&#39;s been a fun 12-year run so far for Franchise Business Review, but we&#39;re just getting started. I&#39;m excited about the next few years and helping even more franchisors and franchisees achieve their goals.&rdquo;

How Franchise Business Review is Building the Term ‘Credibility’ as it Relates to Brand Reviews and Validation

1851 Franchise

The leading industry supplier is furthering its reach by helping franchisors gain insight into all of its stakeholders in addition to enhancing its education efforts.

how-franchise-business-review-is-building-the-term-credibility-as-it-relates-to-brand-reviews-and-validation

Fitness Premier

Fitness Premier: A Legacy of Excellence, Built on a Foundation of Fitness

fitness-premier-a-legacy-of-excellence-built-on-a-foundation-of-fitness

Busy Bee Jumpers

From Solo Hustle to Franchise Muscle: Why Converting to a Busy Bee Franchise Just Makes Sense

busy-bee-jumpers-franchise-conversion-opportunity

Paris Baguette

Paris Baguette Franchise - Anusha Jonnala and Swapna Varala - 1851 Franchise

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

Minuteman Press International

The Brown Family and team at Minuteman Press in Rancho Cucamonga, CA.

Minuteman Press Franchise Review: 30-Year Legacy in Rancho Cucamonga

minuteman-press-franchise-review-30-year-legacy-in-rancho-cucamonga

Beansquad

BeanSquad Franchise - How BeanSquad Is Taking the Stress Out of Franchise Bookkeeping - 1851

How BeanSquad Is Taking the Stress Out of Franchise Bookkeeping

beansquad-accounting-franchise-bookkeeping

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Design with person in blazer, with laptop, holding sign that reads "LOOKING FOR A JOB"

Uptick in Jobless Claims Points to Continued Instability in Labor Market

jobless-claims-franchise-growth

Extraordinary Brands Acquires CycleBar and Rumble, Shaking Up Boutique Fitness Franchising

extraordinary-brands-cyclebar-rumble-boxing-acquisition

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

How Franchise Business Review is Building the Term ‘Credibility’ as it Relates to Brand Reviews and Validation

MORE STORIES LIKE THIS