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The &#8220;treat yourself&#8221; mantra has made its way into Americans&#8217; regular spending habits, and today massages, manicures, and other health and beauty-focused services once seen as treats or indulgences are as common in a budget as gas and groceries. This shift in spending patterns has partially been fueled by, and in turn has fueled, a growing sector of the franchise industry that is making these luxury services more affordable and convenient. Michael Gillman launched the <a href="https://www.groominglounge.com/franchise-opportunities?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchises-are-democratizing-luxury-2358" target="_blank" rel="nofollow" target="_blank">Grooming Lounge</a> in 2000 in response to a growing segment of men looking for personal-care services. In the September issue of Entrepreneur, Gillman touched on the potential that continues to grow in offering men a chance to pamper themselves without the taboos that existed in the past. &#8220;Around the turn of the century, as men&#8217;s brands started to come out, people started to realize that taking care of yourself is not effeminate or girly,&#8221; Gillman told Entrepreneur. &#8220;Some of those taboos came down, and more barbershops and spas broke the barriers and let men know it&#8217;s OK to do this stuff.&#8221; The Grooming Lounge founder &amp; CEO added that he&#8217;s seen countless men come in with a gift certificate from their wives, uneasy about the experience, and do a complete 180 by the time they leave. Grooming Lounge is based in Washington D.C. and has two corporate locations open, with a large online business presence and expects rapid growth in the hot sector. Click <a href="http://www.entrepreneur.com/article/249231?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchises-are-democratizing-luxury-2358" target="_blank" rel="nofollow" target="_blank">here</a> to read the original story.

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The Grooming Lounge is capitalizing on the “treat yourself” mantra has made its way into Americans’ regular spending habits.

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