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Dine Brands Global Inc., home to both Applebee’s and IHOP, is&nbsp;<a href="https://labusinessjournal.com/retail/dining-restaurants/dine-brands-plans-to-nurture-takeout-business/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">encouraging franchisee success</a> and takeout business through implementation of ghost kitchens. According to Mark Madler for the&nbsp;<a href="https://labusinessjournal.com/retail/dining-restaurants/dine-brands-plans-to-nurture-takeout-business/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">Los Angeles Business Journal</a>, Dine Brands “operates 3,600 domestic locations and nearly 200 locations internationally,” and its primary source of revenue is franchise and rental fees.<a href="https://hospitalityinsights.ehl.edu/ghost-kitchen?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">EHL Insights</a> says that the term ghost kitchens “refer[s] to restaurants that don’t offer dine-in services … [and] are also referred to as micro-cloud kitchens or virtual kitchens.” These kitchens are particularly powerful in increasing revenue by reducing costs associated with the dine-in experience and capitalizing on consumers’ desires to order meals for takeout and delivery. Sometimes, these kitchens are&nbsp;<a href="https://theconversation.com/whats-a-ghost-kitchen-a-food-industry-expert-explains-163151?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">shared spaces</a> with other restaurants that&nbsp;do offer dine-in services. Other times, the kitchens are located within stand-alone buildings that may not be in an optimal location for a dine-in establishment.“You don't have to be located in a busy location, you don't have to employ wait staff and you can easily customize your menu so that it only focuses on food that is delivery-friendly,”&nbsp;<a href="https://hospitalityinsights.ehl.edu/ghost-kitchen?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">says EHL</a>.John Payton, Dine Brands’ Chief Executive, told Madler, “Our asset-light model allows us to invest in what we do best – menu innovation, marketing and technology – all for the benefit of our franchisees.” Applebee’s has launched Cosmic Wings, and IHOP is testing two virtual brands in multiple test markets; all of these initiatives utilize ghost kitchens.Dine Brands has seen a substantial increase in revenue, and “Brian Vaccaro, an analyst with Raymond James &amp; Associates Inc., said in his research report that it was a good sign the company and its franchisees were investing in technology and equipment to improve the guest experience off-premise, drive operational efficiencies and enhance marketing,” writes Madler.Ghost kitchens are appealing to franchisees for a&nbsp;<a href="https://www.famousfranchising.com/why-are-ghost-kitchens-the-hottest-model-in-franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">myriad of reasons</a>. Not only are there lower start-up costs, but operations are generally more affordable due to shared or lowered cost of utilities, cleaning services and other necessities such as wait staff. Furthermore, these kitchens come with a high margin of profitability due to their ability to tap into the rapidly growing market for food pickup and delivery services.Read the full article at&nbsp;<a href="https://labusinessjournal.com/retail/dining-restaurants/dine-brands-plans-to-nurture-takeout-business/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-ghost-kitchens-can-boost-your-franchise-business-2718413" target="_blank" rel="nofollow">labusinessjournal.com</a>.

How Ghost Kitchens Can Boost Your Franchise Business

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The Los Angeles Business Journal reports on Dine Brands Global Inc.’s drive to support franchisees via ghost kitchen opportunities.

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Jollibee

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USA Ninja Challenge

How This Franchise Consultant Helps Entrepreneurs Find Purpose With the USA Ninja Challenge Franchise

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Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees in Rhode Island

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Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

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