1851

Buying a franchise is simple enough, but creating a successful one? That takes the right support system and processes. And in the crowded, competitive franchise market, finding a strong corporate team is no easy feat.Yet <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">Heyday</a>, a fast-growing skincare company with a singular focus on facials, seems to have found the right people to lead the brand toward longterm success. The emerging franchise brand boasts some of the biggest players in the industry who are helping to shake up the $7 billion skincare service industry.<a href="https://www.linkedin.com/in/seanbock/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">Sean Bock</a>, a veteran of <a href="https://www.drybarshops.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">Drybar</a> — a nationally-recognized franchise brand with a single treatment focus — joined Heyday as president of franchising, spearheading the brand’s national growth. Additionally, Level 5 Capital Partners (L5) has signed on as an investment partner, committing to opening 60 franchise locations over the next few years. L5 has an enviable track record in the experiential wellness and lifestyle franchise sector, with brands like <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">Big Blue Swim School,</a> <a href="https://www.orangetheory.com/en-us/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">Orangetheory Fitness</a>, <a href="https://restore.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">Restore Hyper Wellness</a> and <a href="https://www.corepoweryoga.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">CorePower Yoga</a> as part of its portfolio.Currently, Heyday has 11 locations in New York City, Los Angeles, Bethesda and Philadelphia, with franchise agreements to develop locations in Chicago, Austin and Cleveland. The emerging brand is targeting expansion in 54 major metropolitan areas including San Francisco, Seattle, Phoenix, Denver, Dallas, Austin, Houston, Chicago, Atlanta, Miami and Boston. Backed by a knowledgeable and experienced corporate team, the brand plans to grow to include more than 300 locations in the next five years.&nbsp;<h4>The Power of Focus</h4>Bock believes his experience at Drybar, a franchise that provides one service: blowout hairstyles, taught him early on that Heyday’s focus on the single treatment area of facials would be an immediate differentiator for the brand and its key to success among both consumers and franchisees.&nbsp;“We intend to do for estheticians what Drybar did for stylists,” he said. “Drybar created a place for stylists who really loved to do blowouts. No cuts, no colors, no perms, just a singular focus on one particular skill,” he said. “But until Drybar, there was no place for them. We created a place they loved to work.”And that love transferred to its customers, who developed strong relationships with the brand and helped it to become a booming national brand.Today, estheticians are commonly confined to day spas, working among nail technicians, massage therapists and an assortment of other services. “Prior to Heyday, there was no one place that invited estheticians to focus solely on skincare while continuing to educate themselves and hone their expertise,” says Bock. “We created a home for the esthetician who loves skincare.”&nbsp;<h4>Taking an Education-First Approach To Support</h4>Bock said that Heyday training is at the heart of the company’s mission, and that includes franchisee support. “I believe we're an education company,” said Bock. “If you have education as your mindset, you’re making a commitment to build an organization that’s focused on empowering clients, franchisees and the whole system to meet everyone’s needs.”“We are proud to provide multiple channels of support to our franchisees: our support office, a peer-to-peer network and the back-end technology that supports ongoing operations,” said Bock. “We have a dedicated learning management system to create opportunities for ongoing education and training because we strongly believe that training is something that should never stop.”For a client, that means getting individualized skincare consultations and treatments from highly skilled estheticians. But for franchisees, it means providing continuous support, training and the IT resources they need in order to succeed as an owner-operator.&nbsp;<h4>A White-Glove Approach From the Very Beginning</h4>From the Field Day visitation, which is commonly known as Discovery Day in the franchising world, which allows potential franchisees to experience Heyday both as a customer and an operator through construction and store launch, Bock says the company is helping to set its franchisees up for long-term success.One ace up Heyday’s sleeve: Its partnership with L5 Acceleration Services, which helps the franchise navigate the often unruly waters of the site selection process. “This is basically a white-glove real-estate service that L5 offers,” said Bock. “It manages one-time operational details like site selection, buildout negotiations, lease negotiations and managing the leasing process and construction process.”By handling the real estate matters, franchisees are freed up to invest their time into other aspects of the business like building their team, increasing local awareness and selling memberships.&nbsp;<h4>Emerging Brands Offer Big Opportunities</h4>As a veteran of Drybar, Bock had a front-row seat to witness how early emerging franchise brand adopters are best positioned for the greatest gains.“Early franchisees are usually going to have the best valuations when they go to sell their business,” he said. “That’s because they’re going to have access to the best trade areas, and if they’re aggressive, they can take a multi-unit approach to ownership.”But there’s another reason: Early franchisees have the ability to participate in the brand’s growth story and set the direction, Bock said. “The best franchisors are the ones that continually seek feedback from the field and their franchisees. So, early franchisees in emerging brands have the ability to influence the direction of the organization and help to determine where and how it should grow.”Start-up costs to open a Heyday range from $574,000 to $755,500. Learn more about franchise opportunities here: <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support-2716385" target="_blank" rel="nofollow">https://www.heydayskincare.com/pages/franchise</a>.

How Heyday Sets its Franchisees Up For Success With Best In Class Support 

1851 Franchise

From real estate selection to ongoing franchisee and staff training, the emerging skincare brand provides franchisees with support through a stacked leadership team that is supercharging its growth. 

how-heyday-sets-its-franchisees-up-for-success-with-best-in-class-support

SweatHouz

Why This P.E. Expert Left Wall Street To Find a New Passion and Purpose with SweatHouz Franchise

why-this-pe-expert-left-wall-street-to-find-a-new-passion-and-purpose-with-sweathouz-franchise

Workout Anytime

Workout Anytime Announces National Partnership With the American Cancer Society

workout-anytime-announces-national-partnership-with-the-american-cancer-society

BooXkeeping

Max Emma Featured on the Cover of The Inc Magazine

Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

max-emma-featured-on-the-cover-of-the-inc-magazines-5-most-pioneering-business-leaders-to-follow-in-2025

CapitalSpring

Graphic with orange chart and hand pointing at graph

CapitalSpring Closes on Initial $505 Million of $1 Billion Target just Two Months After the Launch of its Seventh Flagship Investment Fund 

capitalspring-closes-505m-fund-vii

Children's Lighthouse

How Families Are Building Brighter Futures Together With Children’s Lighthouse

how-families-are-building-brighter-futures-together-with-childrens-lighthouse

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Why Franchise Due Diligence Is Like Marriage: An Interview with Joe Manuszak of UNITS Moving and Portable Storage

joe-manuszak-franchise-due-diligence-units-portable-storage

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

How Heyday Sets its Franchisees Up For Success With Best In Class Support

MORE STORIES LIKE THIS