How Honest Lash's Business Model and Services Offerings Elevate the Business

Emerging lash and brow enhancement franchise Honest Lash has successfully differentiated itself in the beauty space by offering a new, more “honest” approach to its services. In addition to its open-concept floor plan, which allows clients and lash stylists alike to connect with others in the studios during their services, Honest Lash offers a range of enhancement methods to ensure each client can get the right service for them and their goals.

“We offer both lash and brow services, and the open concept allows clients to get to know each other because, often, they’re showing up at the same time every few weeks,” said Megan Madere, chief operating officer of Honest Lash. “We have that fun environment, but we also ensure that everyone goes through Honest Training, regardless of their previous experience. We want to make sure that everyone has the level of expertise and understanding that we do to provide the best possible experience.”

Honest Lash is dedicated to using clean, simple ingredients wherever possible to further elevate the quality of service and experience every client receives, and lash stylists are trained to protect the integrity of each client’s natural lashes, providing enhancement without doing long-term damage.

Happy, Healthy Lashes Through Personalized Services

Honest Lash offers far more than just one type of lash extension service.

Lash extensions at Honest Lash come in classic, volume and hybrid models. Regardless of the style a client is going for, lash stylists do not exceed 15 millimeters in extension length to ensure the integrity of the natural lash.

Lash lift and tint services use a treatment to curl the lashes upward, allowing the full length of the lash to be visible, and a semi-permanent dye to darken the look of the lash itself. This allows for an enhancement without the application of extensions or daily application of mascara. Lash lift and lash tint services can also be completed individually for clients seeking just one type of enhancement.

Brow lamination uses a solution similar to that used for perms to create a clean, lifted brow look. This is an alternative to something more permanent, like microblading, but it creates a smooth, shiny look and holds brow hairs in place for six to eight weeks.

“Lamination takes those brow hairs that can grow and sort of stack up on top of each other and brushes them out,” Madere said. “The lamination solution ‘relaxes’ the brow hairs, and we can then brush them out and create any kind of shape that you want. That way, you don’t have to get your brow gel and brush them out every day.”

Brow tint, like lash tint, uses a semi-permanent dye to enhance the look of the brows. This provides the look of thicker, fuller brows by darkening the brow hairs themselves.

Brow henna is a more natural way to darken the brow. Henna is a plant-based stain that tints the skin itself, making it a great solution for people dealing with patchiness in the brow area. 

“Henna is like a semi-permanent tint for your eyebrows, but it stains both the brow hairs and the skin under them, whereas a brow tint just stains the hair,” Madere explained. “Because of that, we can use henna to fill in some bald spots and give the look of a stronger background. If you’re the one filling in your brows every day because you have bald spots or super light blonde brows, henna is a great option.”

Brow design waxing is a process that Honest Lash stylists use to map the ideal brow shape for each client’s facial structure prior to completing the brow wax. For clients who want more than a “clean-up-the-edges” waxing experience, this is the perfect solution.

In all these treatments, Honest Lash takes care to use only the best products and ensures that each client receives careful consultation to find the solution that works best for them.

“Honest Lash really does have something for everyone. Whether you’re sensitive to chemicals and need a more natural solution, want a subtle enhancement or want to go full glam for your everyday look, we can help you achieve that,” Madere said. “The environment of the studios and the sort of ‘sisterhood’ that develops among clients just makes us all the more welcoming and comfortable.”

Finishing Touches Elevate the Honest Lash Experience to a New Level

Alongside its range of customizable services, Honest Lash pays special attention to the in-studio details that bring the entire experience together for the client.

“We give clients a nice blanket for the duration of their service, we use clean ingredients in our lash products and we use spoolies and doe-foot applicators with wooden handles to be more environmentally friendly,” Madere said. “We do everything we can to provide that top-notch experience.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/honestlash.