How I Plan to Make My Brand Pop in 2016
How I Plan to Make My Brand Pop in 2016

Discover what representatives from some top brands have in store for the coming year.

The end of each year brings the opportunity to reflect, both personally and professionally, and about successes and how you can improve for the coming year. Many brands are continuously trying to find ways to stand out against their competition, whether through marketing or making greater changes like a new look, logo or adding new products to their current mix.
 
We’ve spoken to a few brands on what changes they’re looking to make to kick things in to high gear this upcoming year, including what will pop both on a consumer level and how they plan to attract new franchisees in the coming months to set them up for development success.
 
Jason Parker, co-founder and president of K9 Resorts, is looking to award eight franchises in 2016 and has seen success with a new offering that will set the brand apart from the competition moving forward.
 
“We are opening some of our newer locations with indoor swimming pools and so far they have been a big hit,” said Parker. “If this continues, we will offer pools in most of our newer stores in 2016, which are experiencing substantial growth year over year.”
 
Gary Occhiogrosso, president and chief development officer of TRUFOODS, is continuing to evolve the heritage brands, Naked Chicken and Ritter’s Frozen Custard. He said 2016 will be a pivotal year to continue its expansion.
 
“We are stepping up efforts to expand our catering business and give our franchisees yet another cash flow stream in the Naked Chicken brand,” said Occhiogrosso. “On the consumer side we are doubling down on bringing our guests ‘Better for You’ menu items by removing MSG from our products, working with our suppliers to reduce or eliminate ingredients using GMO’s and creating numerous gluten free and allergen free menu options.”
 
But sometimes it’s not about adding change, rather cutting out what doesn’t work. For instance, Occhiogrosso learned after the first year with Naked Chicken that they could design and build smaller units, and use more cost effective equipment.
 
“This has been a big win for incoming franchisees since it greatly reduces the overall investment cost,” said Occhiogrosso. “In addition, we can save the franchisee labor cost while at the same time giving our guest a bird’s eye view of the food and how it’s prepared, which is something we know sets us apart.”
 
On the other hand, some brands are looking at 2016 as an opportunity to thank consumers. MOOYAH Burgers, Fries & Shakes, which will hit 100 units in the first quarter of 2016, is launching a rewards app where loyal guests will be able to earn points for every dollar they spend at any MOOYAH restaurant.
 
“The app is integrated with our point of sale systems so we can communicate to app users based on their unique purchase history and frequency,” said Natalie Anderson Liu, director of marketing for MOOYAH. “Our entire system is really excited about the topline sales growth we hope to see through the MOOYAH Rewards app.”
 
Whatever your brand’s goal is for the coming year, make sure it elevates you to the next level so that you pop higher among the rest.

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