1851

“We want to be the rockstars of the green industry.”&nbsp;For&nbsp;<a href="https://1851franchise.com/joshuatreeexperts">Joshua Tree Experts</a>, that starts with stellar company culture.The home services franchise that provides tree maintenance, lawn care and pest control services brought on Chris Cooper as controller to evaluate the company and help expand the brand’s footprint across the country.Since joining the team in early 2022, Cooper not only spearheads the finances of&nbsp;<a href="https://www.jtefranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-joshua-tree-experts-fosters-a-positive-company-culture-2720196" target="_blank" rel="nofollow">Joshua Tree Experts</a>, but he has also spent time bringing in key individuals, ensuring internal processes are running smoothly and that clients are being proactively communicated with. Part of that role also involves fostering a positive environment.&nbsp;“My time here has been fantastic,” said Cooper. “I came from a publicly traded and very structured company before Joshua Tree, so it has been a complete culture shock for me. It is different, but I love what our CEO and founder, Joshua Malik, has built. It’s not only a hugely successful and proven business model but a very well-rounded team that is truly built on culture and experience.”&nbsp;“The culture at Joshua Tree is great because we place significance on teaching and communicating,” he said.&nbsp; “This team, no matter what department, prides itself on everyone striving to achieve common goals. Our core values are truly at the center of everything we do, so we make sure that when we’re hiring, we’re bringing in individuals who are going to bring that same hustle and ethic to the group.”Implementing culture starts early on in the hiring process. The company aims to get prospective employees excited about their job – and it appears to be working. Cooper noted that, over the years, many of the people he has interviewed have expressed how excited they were to get started because of the impression left on them in the hiring process.&nbsp;During training, the franchise makes sure to communicate its vision and core values, such as education, training and excellent customer service. Joshua Tree Experts also aims to cultivate an environment where employees are engaged and can share what they're feeling with anybody at any time.“It's landscape; it's hard work,“ said Cooper. “When people feel appreciated and are treated well, you're going to see a much happier workplace. Not perfect, but happier. We don't want to just give lip service. We want to ingrain these ideologies and behaviors in the team. That means living it day to day. It's important to have leaders that are setting a good example. In my role, I try to do that.”Fun, team-building activities are also a key part of building culture at Joshua Tree Experts. For example, Cooper recalled a recent white water rafting trip with the entire company, saying that it's these little things that really make an impact.&nbsp;“Josh does a ton of those. He’s always asking about what we can do as an entire group/team for the company just to give everyone that sense of appreciation,” said Cooper. “My time here has been fantastic. It’s a complete culture shock for me. I came from a publicly traded structured role. So it’s different, but I love what Josh has built as a culture here at Joshua Tree.”This attitude on the corporate side trickles down to franchisees. Joshua Tree ensures its owners are a good fit and teaches them the keys to being successful at the brand. The franchise believes that the positive outlook and excitement that is shown at the corporate level will permeate down through everyone down the line.&nbsp;“Everybody is going to reflect the main business, so it’s important that we reciprocally help each other reach our goals,” said Cooper. “That’s why culture training is so important.”For more information on franchising with Joshua Tree Experts, visit&nbsp;<a href="https://www.joshuatreeexperts.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-joshua-tree-experts-fosters-a-positive-company-culture-2720196" target="_blank" rel="nofollow">https://www.joshuatreeexperts.com/franchise</a>.

How Joshua Tree Experts Fosters a Positive Company Culture

1851 Franchise

Controller Chris Cooper discusses what company culture means at Joshua Tree Experts and what the franchise does to maintain it. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-joshua-tree-experts-fosters-a-positive-company-culture

Pet Wants

Why Fresh, Healthy Food Matters for Your Pet's Long-Term Health

fresh-pet-food-unleashing-the-power-of-healthy-nutrition-for-your-furry-family

Caring Transitions

Caring Transitions Targets Fresno, California, for Franchise Growth

caring-transitions-targets-fresno-california-for-franchise-growth

Strategic Franchising

Work-Life Balance as a Franchise Owner: Is It Possible?

work-life-balance-as-a-franchise-owner-is-it-possible

The Top 10 Questions To Ask Before Buying a Franchise

top-10-questions-to-ask-before-buying-a-franchise

Caring Transitions Targets Memphis, Tennessee, for Franchise Growth

caring-transitions-targets-memphis-tennessee-for-franchise-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

The Joint Chiropractic - Dr. Anthony Tran - IFA Franchisee of the Year - 1851 Franchise

The Joint Chiropractic’s Dr. Anthony Tran Named Franchisee of the Year by the IFA

joint-chiropractic-dr-anthony-tran-ifa

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Shuckin' Shack Plans to Bring Coastal Vibes and Fresh Seafood to Myrtle Beach, South Carolina Market

shuckin-shack-plans-to-bring-coastal-vibes-and-fresh-seafood-to-myrtle-beach-south-carolina-market

Bumble Roofing Franchise Costs, Fees, Profit and Data for 2025

bumble-roofing-franchise-deep-dive

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

How Joshua Tree Experts Fosters a Positive Company Culture

MORE STORIES LIKE THIS