How LaundroLab Reinvented the Consumer Laundromat Experience

There are more than 30,000 laundromats throughout the United States and most of them offer the same, dreary experience — one that no one would associate with luxury. But LaundroLab, the rapidly expanding new-age laundromat franchise, has effectively disrupted the industry and emerged as a leader in a $5 billion market.

Prospective franchisees have a major opportunity to get in on the ground floor of a game-changing business. LaundroLab has a mission to ignite a passionate attitude toward performing an often-dreaded chore. Customers are able to enjoy free WiFi, comfortable seating, tech-savvy laundry equipment and a friendly staff, all without a premium expense. Cutting-edge equipment allows customers to pay with credit cards and through mobile payments in addition to cash and coins, and LaundroLab is even able to send customers a cell phone notification when their laundry is ready.

Co-founder Dan D’Aquisto says LaundroLab is entering a $5.3 billion industry unlike any other brand that currently exists. “We’re able to offer a sincere franchise support model and can provide all of our locations with an instant framework for success, something we’ve seen work extremely well in a short period of time,” he said. “We want LaundroLab to feel like an extension of our customers homes, a place they feel safe, welcome, and a place they can spend quality time with their friends and family.”

To maximize this impact, the brand has launched a partnership with LaundryCares, a nonprofit that has helped implement a Read Play Learn center at LaundroLab units where kids can play, read, and even take books home. Most LaundroLab locations will feature a free laundry day as well, as a means to give back and help promote the brand with resounding initial success.

LaundroLab curates its franchise model for rental demographics and seeks franchise locations within a one-to-three-mile radius of those targeted areas. The need for a quality laundromat in these areas has been proven after the COVID-19 pandemic deemed the service essential, and as a wage gap persists in many of these areas, the demand for a top-tier service runs high.

“People hate doing laundry,” said Sai Vasam, LaundroLab marketing and product manager. “If they’re able to do it in a space that is relaxing and convenient, it can provide instant relief and a quick change of mindset. Instead of forcing people to spend their leisure time doing laundry, our clients can feel like they are taking that leisure time back.”

Franchisees can feel like they are taking that leisure time back, too. LaundroLab’s semi-absentee franchising model allows business owners to operate their location freely and without constant supervision.

Florida franchisee Stephanie Fry signed a three-unit deal in greater Tampa, and she spoke on the need for a clean, quality and family-centered laundromat. “I’m looking forward to making a continual impact on my community, and it’s easy to see how this service can really gain momentum. The possibilities for growth are endless when you’re able to see how much people actually enjoy having their laundry taken care of,” she said.

LaundroLab currently has a total of 19 units after acquiring seven additional franchisees this year. The brand is set to open a flagship location in Charlotte, North Carolina by the end of September, and its plan is to expand by 17 franchisees and 40 licenses by the end of the year. The brand is hopeful it can reach 1,000 units by the beginning of 2030.

The brand is growing in Charlotte, Atlanta, Miami, and Tampa and is looking to grow in Phoenix, Dallas, Houston, San Antonio and Nashville, and it is anticipating rapid development nationwide once momentum in additional markets has been established.

The liquidity requirements for a new LaundroLab franchise ranges from $321,000-$483,000. A new LaundroLab store can range anywhere from $1M - $1.7M, which includes equipment, buildout, franchise fee, working capital and more. For more information on franchising, visit https://www.laundrolabfranchise.com/become-an-owner/.