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How Much Does It Cost To Open a MOOYAH Franchise?

The better-burger brand offers a competitive investment range to attract passionate entrepreneurs and generate higher ROI than other brands in the fast casual segment.

By Tracey Willmott1851 Franchise Contributor
SPONSOREDUpdated 8:08AM 09/08/21

For anyone looking into a franchise opportunity, whether they are a first-time business owner or an experienced investor, the first question asked is usually, “How much will it cost to open?” The answer to this question tells prospects upfront whether they have the financial qualifications to enter the franchise, and when mixed with sales performance numbers, it tells prospects what type of return on investment they could expect as a Franchise Owner.

MOOYAH Burgers, Fries & Shakes, the 90-unit “better burger” franchise, is very transparent about its opening costs and the potential for a positive ROI, so its Franchise Owners can make an accurate decision with realistic expectations.

How Much Moolah a MOOYAH Franchise Owner Needs To Open

MOOYAH’s total initial investment ranges from $551,918–$715,161, which includes a $40,000 franchise fee. This range includes items such as rent, security deposit, furniture, equipment, initial training, computer systems, inventory and supplies, insurance, licenses and grand opening expenses. Franchise Owners may pay different amounts depending on the location, site selection and scope of their agreement.

“These costs range due to a variety of reasons both internal and external,” said Mike Sebazco, Vice President of Operations at MOOYAH. “Right now, for example, there are issues causing delays and shortages throughout the supply chain. Costs for items like construction materials, supplies and ingredients may be higher than in the past, which we have to consider as part of the initial investment, and Owners have to consider as part of their ongoing expenses.”

There are additional fees, for example, when a MOOYAH Franchise Owner enters into an area development agreement or purchases multiple territories at once. These fees, as well as the franchise fee, are due at signing.

What MOOYAH Franchise Owners Can Expect To Get Out of Their Investment

It can be difficult to put opening costs into context without knowing what the return on investment might be. Unfortunately, many franchises don’t publish performance information in the Franchise Disclosure Document (FDD), which makes estimating annual profits virtually impossible for potential Franchise Owners to evaluate without multiple rounds of questioning with the franchisor.

MOOYAH does things a little differently. The brand believes franchise candidates should have all the information upfront to make the best decision possible, which is why it includes detailed financial performance representations in its Item 19. Although details in the FDD are by no means a guarantee of performance, its purpose is to show Franchise Owners what’s possible.

Across all MOOYAH locations, the average amount of net sales in 2020 was $828,139, with the highest netting $1,547,788*. Franchise prospects could potentially expect a six-figure profit based on the initial investment range, if they follow the system, although not guaranteed.

“A lot of the initial questions we get from prospective Franchise Owners are about how much it will cost to open a restaurant and when they can expect to be profitable,” said Natalie Anderson Liu, MOOYAH’s Vice President of Brand. “With this information in our Item 19, we answer those questions with historical data so investors can make an informed decision on whether MOOYAH is the best business choice for them.”

For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with MOOYAH on, follow MOOYAH on LinkedIn, Twitter @mooyahburgers, Instagram @mooyahburgers and TikTok @mooyahburgers.

For franchising opportunities, please visit

*Please see the full MOOYAH Burgers, Fries & Shakes FDD Item 19 to review all financial earnings claims.