How Nikita Hair's Proprietary Product Line is a Value Add For Franchisees

Led by mother-daughter power duo Inger Ellen and Christinah Nicolaisen, Nikita Hair has become one of Europe’s leading hair salon groups, and it’s well on the way to taking charge of the U.S. salon franchise space. But Nikita Hair isn’t just a salon — the brand has a line of award-winning products, Eleni & Chris, that benefits both its customers and franchisees.

The brand was founded by Inger after she became a mother at 15. Motivated to create a better life for her and her daughter, she opened her first salon in 1984. Since then, Nikita Hair has grown to more than 150 salons with over 1,000 employees, providing its clients with services such as hair cutting, styling, coloring, extensions, treatments and more. Now, those who franchise with the brand have the opportunity to benefit from the value-add of the successful product launch of both Eleni & Chris lines.

“Our franchisees have access to a unique product line of award-winning, high-performing salon products to offer their clients. We sell directly so there`s higher margins and no middleman,” said Christinah, International CEO of Nikita Hair. “The Eleni & Chris product lines and in-salon treatments are exclusive to Nikita Hair salons and a few strategic partners. Now franchisees have an incredible product to offer their clients that they can't get anywhere else.

Eleni & Chris specializes in hair care products, as well as, skin care products, are the finest of all cosmetics; derived from the purest of Scandinavian ingredients — cloudberry, glacier water and SEA3oil™. The brand’s signature styling collections have been created with a range of hair types in mind to highlight each customer’s unique personal style and beauty.

“We came across some really unique Scandinavian ingredients that have rarely been used in cosmetics before, one of them being the Cloudberry — a berry that only grows above the arctic circle that is full of antioxidants. One tiny berry contains three times more vitamin C than an entire orange,” said Christinah.

Nikita Hair and Eleni & Chris have received more than 15 independent awards honoring the product performance and design. Uniquely cultivated with hairdresser preferences in mind, Nikita Hair’s hair and skin products stand out among the competition.

“Styling products are some of a hairdresser’s most important tools and they help ensure our clients achieve the same salon results at home,” said Christinah. “When we created our styling products, we based the process on what our hairdressers wanted: high-performance, multifunctional products that don’t weigh down the hair and leave a feeling of freshness and fragrance inspired by Scandinavian nature.”

In addition to Eleni & Chris, Nikita Hair has also recently launched a men’s line — Roam. The lifestyle brand is still in its infancy, and due to the COVID-19 pandemic it can only be found in Europe — for now. Nikita Hair is also in the process of developing another product line that exclusively focuses on styling products like hairsprays, clays, gels and mousse, offering multiple revenue streams for its growing family of franchisees.

“Our hairdressers continuously challenge us on new products to develop to meet client demands, so these days we are working on adding new exciting products to our styling collection to keep up,” said Christinah.

The estimated initial investment to purchase a Nikita Hair franchise ranges from $220,500 - $334,300 including a $43,500 franchise fee.  Single-and multi-unit opportunities are available. For more information, visit https://nikitahair.com/nikita-hair-franchise/