How P.volve Supports Franchisees with a Pre-Opening Marketing Strategy

One of the most advantageous parts of franchising with P.volve is that the boutique fitness brand has millions of women have experienced the P.volve Method, thanks to its unique hybrid model. As the New York-based company enters its second year in the franchising arena, it has over 170,000 Instagram followers and on-demand members in all 50 states and 70+ countries.

This is a huge benefit for new franchisees, with whom P.volve works closely in the months before their studios are ready for classes. Capitalizing on a devoted list of on-demand members is key to ensuring franchise owners find immediate success, said Amanda Steckler, Studio and Franchise Marketing Manager.

“One of the great things about P.volve’s model is that when we're coming into these new areas. People are already aware of the brand and loyal to the brand,” explained Steckler.

With the existing digital platform, creating a buzz around P.volve’s arrival in new areas is not hard. Metro areas like San Diego have hundreds and thousands of on-demand members who have never gotten to experience an in-person class. The key is identifying them, as well as target users, and marketing the studio’s opening, which P.volve has already identified.

“We want to ensure that we're setting up the franchisees for success with a strong foundational membership base to experience the Method in person at a physical studio location before before the doors to the studio are even open. All the individuals on the brand team work collectively to put together a truly robust plan that will set them up to maximize brand awareness before opening,” Steckler said.

“We don’t just rely on on-demand support. We also create a steady cadence of leads with a full presale campaign that includes paid strategy, CRM, community outreach, events and more. We set very tangible goals, metrics and KPIs for individuals to measure, and we're a true partner in all of that,” she added.

Creating assets for pre-opening marketing efforts begins about five to six months before studios start classes. P.volve is currently immersed in this “prime-the-market” phase with its first franchisee, Kirstin Keohane, who is opening a studio in San Diego in the Westfield UTC shopping plaza in October. The brand built out the landing page and Instagram for the studio and is about to launch pre-sale.

“The day our San Diego Instagram launched, I messaged Kirstin to say congratulations and that I was excited about her journey. She texted me back saying, ‘No, it's our journey; you have helped make this true and possible,’” said Steckler. “Her success is as important to me as if it were my own studio, and everyone on this team feels that way. We're all very passionate about not only the Method and the brand, but the success of our franchisees.”

And after studios open their doors, the marketing support from the brand team doesn’t stop. Steckler said corporate will constantly communicate with owners to ensure they have the assets they need and provide them with ongoing business coaching.

Total investment ranges from $399,950-$724,500. For more information on franchising with P.volve, visit https://pvolvefranchise.com.