How Qiigo Makes Local Marketing Easier for Franchise Brands

Promoting and selling a product or service used to be fairly black and white. Brands would narrow in on a target audience to deliver a concrete message. Those days are gone--the digital age has caused a blur amid print, mobile, TV and web. Experts predict that digital advertising will outpace TV advertising for the first time in history this year, meaning it is vital for brands to focus on enhancing their web presence and connect with their target audience.

As a result, a number of all-in-one marketing companies have surfaced allowing national brands to utilize their services to not only reach a larger target audience but also accurately measure a campaign's success across platforms. The goal is to take out the overwhelming factors involved with tracking and juggling data and more accurately analyzing the stream, but it’s up to the brand to determine the right firm that not only understands the brand’s message but also offers a variety of solutions.

National franchise brands like Christian Brothers Automotive, PRO Martial Arts and Premium Franchise Brands have turned to full-service brand Qiigo because they have mastered the concept for franchises.

“A lot of people think we’re an agency but it’s actually only a small percentage of our business, not our main focus,” said CEO and owner of Qiigo Rick Batchelor. “Our main focus is lead generation and franchisee marketing. We’re successful with franchises because we make it a heavily repeatable process with a high level of transparency.”

Qiigo offers a comprehensive analytics software that accesses services such as local listings management, pay per click, mobile marketing and reputation management. This allows national brands to monitor their marketing efforts at a local level.

“We call our service a ‘box product’ because we have a defined scope,” said Batchelor. “We go in at a ground level to sign an agreement with a brand and then begin working one-one-one with franchisees. Market attention is imperative at a ground level and with the individual franchisees participation, we gain more synergies and traditionally see much better performance.”

In franchising, it’s often the cost to acquire a new franchisee or customer that helps measure effectiveness and aids in evaluating the growth of your business. Qiigo monitors results to identify leads and works to convert them into return customers while monitoring reviews and assisting in crisis management.