How Sir Grout’s Extensive Training Sets Franchisees up for Success

One way Sir Grout, the hard surface restoration and maintenance franchise under the Threshold Brands umbrella, has established a name for itself within the booming home services market is by investing in its franchisees. For Sir Grout, this starts with a unique training model.

The franchise provides intensive preparation programs, marketing materials, business tools and support to set franchisees up for success as new business owners.

“Sir Grout’s intensive training program is one of the things that sets us apart in the industry,” said Tanisha Chea, President of Sir Grout. “It really allows our franchisees to hit the ground running.”

Sir Grout franchisees benefit from the brand’s proprietary processes and products, as well as expertise and assistance from the company. This includes the three component "Right Start" training program that covers over 80 hours of in-depth lessons.

“Our products and state-of-the-art technologies serve as a guiding light. However, Sir Grout franchisees also benefit from the knowledge and support provided to them during the process,” noted Chea.

Part one is completed online and revolves around the skills and systems needed to run a Sir Grout business, i.e. operations, products, processes and recruitment. Here, franchisees learn Sir Grout's proprietary sales methodology, how to use the company’s software system and all of the tools necessary to run a successful franchise.

Part two is done on-site at Sir Grout’s training facility. This phase allows franchisees to learn more about sales and operations as well specific products and services such as grout, tile, wood, high durability coatings and slip resistant treatments.

Part three, Stone Restoration, includes about 45 hours of intensive stone education, during which franchisees will learn about different types of stone and how to restore and maintain them.

“Sir Grout’s thorough training program, online learning and support, and in-house business center ensure franchisees have access to anything they may need while running their businesses,” said Chea.

Franchisees also have access to the backend online learning and support system. Here, Sir Grout provides phone support seven days a week for technical and operations questions, as well as access to training information, the latest franchise news, marketing pieces and more.

Meanwhile, the Sir Grout Business Center handles phone calls, sets appointments and follows up on web leads to increase franchisee sales. “This invaluable tool, along with our online scheduling system, will be one of the most powerful tools available to you as a Sir Grout franchise owner,” said Chea.

As part of the Threshold Brands umbrella, Sir Grout owners can also tap into the long-standing success and vertical growth opportunities of a multi-brand parent company and expand their franchise portfolio with other complementary brands and services. They also have an existing network of franchisees that they can lean on, whether it be for cross-promotional initiatives, best practices or referrals.

After being acquired by Threshold Brands last year, Sir Grout is gearing up for significant franchise growth as it carves out a lucrative niche in the hard surface restoration segment.

The estimated initial investment required for a Sir Grout business ranges between $121,830 and $146,710. For more information, visit https://franchise.sirgrout.com/.