How the Amazing Lash Studio Brand Uses Technology to Help Franchisees Without Losing That Human Touch

Eyelash extension services brand, Amazing Lash Studio®, is a technology trailblazer. The brand utilizes technology to come up with a variety of solutions for just about any challenge its franchisees may face, from providing sample resources related to stylist hiring, training and retention to marketing and more.

One way in which the Amazing Lash Studio brand uses technology to help franchisees is through data analysis.

“We are a data-rich company,” said Lauren Wanamaker, Sr. Director of Franchise Development     “The challenge to that is when you have so much data at your fingertips, you can go in two directions. You either spend all of your time on reports and don’t spend time working on the business, or there is just so much data that you don’t do anything with it.”

For these reasons, the leadership team provides every Amazing Lash Studio location with a report card that focuses on 17 key performance indicators (KPIs). There are more than 200 KPIs by which to judge how a franchise is doing, but the brand chooses to focus on 17 factors that truly drive the business and help franchisees in areas where they need it most.

“The leadership team provides franchisees with a report card on a monthly basis and shows each of them where they stand across the system,” Wanamaker said. “This provides a solid idea of what a successful business looks like. We simplify the data process, so the technology doesn’t become too much. This scorecard has been a huge win, and we teach franchisees how to win and take action on it.”

The brand also helps franchisees by providing an app for online booking. The app is constantly being updated for improvements and has features such as two-way text messaging. Additionally, the brand is working towards its goal of being paperless at every level of the organization.

The Amazing Lash Studio brand has launched a lash simulator, GlamCam, to ensure stylists deliver on exactly what guests want.

“Technology has come so far, but sometimes requests can get lost in translation when a guest is trying to explain the look they want to achieve to their stylist,” Wanamaker said. “The simulator helps to eliminate this problem by spitting out a ‘recipe’ of sorts that shows the stylist exactly how to achieve what the guest is looking for and provides an overall better experience. This high level of detailed service is yet another reason why the backing of WellBiz Brands has been so beneficial for the Amazing Lash Studio brand.”

The eyelash extension services brand also stays on top of its marketing game thanks, in part, to technology solutions provided by agencies.

“We are very lucky, particularly in the marketing side, that we have partnered with two different agencies,” Chief Marketing Officer, Dana Benefield said. “For social media, we’re partnered with a beauty agency out of New York City, and their solution is fully integrated into our marketing platform. This agency really understands the consumers and helps us determine how best to speak with them.”

This high level of technical support is crucial, as beauty marketing is unique, Ullery said. She noted that the Amazing Lash Studio brand’s tech solutions allow the leadership team to closely monitor marketing spending.

“You can’t use the same agencies for beauty marketing that you might for another franchise concept,” Benefield said. “On the digital side, we’re very innovative in the sense that we’re working with an agency that can track every lead that comes through the door, their engagement or impressions, when they make their appointment, etc. Other brands wonder whether they are spending their money wisely, while the Amazing Lash Studio can actually track the spending and know exactly how a campaign performed. It’s a marketer’s dream come true.”

The investment range for an Amazing Lash Studio franchise is $239,210 to $508,510*, including a $39,900 franchise fee. For more information on franchise opportunities, visithttps://franchising.amazinglashstudio.com.

*As per the March 30, 2020  Franchise Disclosure Document, as amended September 9, 2020 and October 20, 2020.

Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.  Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® and Amazing Lash Studio + design are registered trademarks of Amazing Lash Franchise, LLC.