How the Elements Massage Brand Employs Data and an Efficient Buildout for Best-In-Class Site Selection and Operations

Therapeutic massage concept, Elements Massage®, was founded by a licensed massage therapist before opening up to franchising opportunities in 2006. Since then, the Elements Massage brand has grown to approximately 250 studios nationwide, with double-digit same-studio sales increases across the system over the last decade.

So just how does the Elements Massage brand manage franchise growth across diverse markets? By leveraging the power of data.

“Thanks to broker, landlord and other real estate relationships across the country—on national, regional and local levels—the Elements Massage brand is able to aggregate and analyze data on a wide variety of potential trade areas,” explained Senior Director of Real Estate JD Prager. “We’re able to cross-reference demographic and psychographic information against the ample data we have on our existing client base and target clientele, then zero in on the real estate that best aligns. We do that research as part of the brand’s new studio growth strategy, and on behalf of the franchisee, before ever surfacing the franchise agreement.”

This data-backed real estate process seeks to match the right client with the right offering, helping position franchisees of the Elements Massage brand for success by optimizing the potential for recurring visits.

Also, Prager and his team offer franchisees comprehensive support at each level of the real estate selection process.

“As a brand, we are interested in finding optimal locations for Elements Massage studios,” Prager said. “When entering a given market—filled not just with competitors in the massage services industry, but other retailers in general—we have the advantage of being able to build out and operate in a smaller footprint, which allows the brand to enter tight, highly competitive areas with minimal vacancy and provide our sought-after services in locations convenient to clients.”

Another key element to the brand’s success? A nimble, single-service focused model that minimizes buildout and operational costs.

Because the Elements Massage brand focuses exclusively on therapeutic massage services, Elements Massage studios can maximize volume within 1,300 to 2,000 square feet of studio space. That means that franchise owners aren’t stretched thin by a larger footprint with more overhead costs. The simplicity of the model is its greatest strength: all marketing initiatives go toward one service offering; franchisees enjoy a potentially more affordable investment level and a smaller footprint. From a comparative investment standpoint, the franchise can obtain similar volumes as other major players at one-third to one-half the size.

Overall, the Elements Massage brand combines a data-backed real estate methodology, a buildout that helps benefit the top line and a rejuvenating service offering to help keep satisfied clients lining up, time and time again. When it comes to massage concepts, the Elements Massage brand keeps it focused and small—to the big benefit of clients and franchisees.

With a single-unit investment range between $251,950 and $491,350*, the Elements Massage® franchise was recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes® magazine. To learn more, visit https://elementsfranchise.com.

*As stated in the March 30, 2020 Franchise Disclosure Document. 

Elements Therapeutic Massage, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.  Each Elements Massage® studio is independently owned and operated.  Elements Massage® and Elements Massage + design are registered trademarks of Elements Therapeutic Massage, LLC.