How the Elements Massage Brand’s Membership Model Is Protected from Fluctuations in the Economy

While economic uncertainty is difficult to navigate for any brand, some businesses models are better suited to weathering storms than others. Some of the world's greatest businesses were even founded during a recession. In fact, more people became millionaires during the Great Depression than in any other time in American history.

When it comes to franchising, the premium massage therapy brand, Elements Massage, offers a business opportunity with multiple competitive differentiators, including recurring revenue through a membership-based offering, innovative and therapeutic services, professionally  trained massage therapists, a simple, eCommerce resistant business model and second-to-none franchisee support.

The Elements Massage brand is an ideal investment for entrepreneurs looking to join an established franchise system and provide a much-needed service to markets all over the country.

A Membership-Based, eCommerce Resistant Business Model and Recurring Revenue

There will always be a demand for services that promote stress relief, such as massage therapy, beauty and fitness services. “The Elements Massage brand focuses  solely on offering premium massage therapy services,” said Matt Stanton, Chief Development Officer of WellBiz Brands, Inc. “Previously, the massage therapy industry was predominantly made up of either high-end spas or mom-and-pop places. Concepts like the Elements Massage brand brought massage therapy services to the masses in an affordable way but in an environment that’s comfortable and clean. Customers are not paying for all the high-end frills of a spa, but they’re getting all the benefits of therapeutic massage. Today, the Elements Massage system sets itself apart from  its competitors by focusing on those therapeutic benefits.”

The brand’s membership-based service model helps create loyal customers and can help franchisees set themselves up with recurring revenue streams, regardless of the economic landscape. There are many membership-based massage franchise concepts in the industry, but the Elements Massage brand is one of  the only brands that focuses on massage therapy services without complicating its simple business model with other service offerings.

“With our Elements Wellness Program™ membership model, neither the owner nor the customer suffers if an appointment is missed because unused massages sessions  rollover,” said Stanton. “Plus, while eCommerce has really made retailing difficult, our membership-based massage services create an Amazon-proof model by providing on-site services customers can’t get online. As we see more nationwide health and wellness issues, it is important to offer non-pharmaceutical solutions to pain. More and more doctors and patients are seeing the need for incorporating massage therapy services  into their overall health and wellness regimen.”

Exceptional Support Infrastructure and Real Estate Strategy

With the backing and leadership expertise of WellBiz Brands Inc, the Elements Massage brand offers hands-on support at every level of the development process, providing franchisees with comprehensive, analytics-driven guidance throughout the entire process, including help with marketing, operations, vendor contacts,  real estate site selection and studio staffing guidelines.

To help drive each location’s growth after they open, Elements Massage franchisees are able to utilize a readily available business development team, as well as customize their marketing spend to best address their own specific advertising needs. This personalized marketing strategy includes everything from geo-targeted pay-per-click advertising and organic social media support to personalized email campaigns or assistance with massage therapist recruitment.

The Support Center offers a robust suite of communication tools, including webinars, newsletters and video communications. In addition, Elements Massage franchisees have direct access to a system-wide intranet loaded with resources for their use and for the use of their massage therapists.

“From a real estate support perspective, we are in a great position because shopping centers and commercial landlords love that  clients visit on a regular basis, which gives us a slew of choices in comparison to other brands who don’t see the same type of repeat business,” said Stanton. “Our real estate team spends a lot of time educating their network about our brands. For new owners in our network, we’ve been able to secure a space in the general trade areas they want to be in.”

Highly Trained Massage Therapists

In addition to assisting studios with the recruitment of  dedicated local massage therapists who bring years of experience to their practice, the Elements Massage brand also takes time to provide massage therapists with training guides in The Elements Way®, a client-therapist relationship-building process that prioritizes customer satisfaction every step of the way. This unique training model has positioned independently owned and operated Elements Massage studios as an employer of choice for many massage professionals in the industry.

“The Elements Massage learning and development team has worked hard to put together meaningful career advancement opportunities for massage therapists,” said Eric Stephenson, Chief Wellness Officer. “In 2019, the brand launched the Elements Massage Online University, which equates to a graduate level school program to expand each studio massage therapist’s  technical skill set as well as their personal career goals. Whether it be learning how to communicate with a client, meet business metrics or adopt advanced massage techniques, there is no other training platform in our industry that provides such an in-depth education.”

The Elements Massage brand was recently recognized on Entrepreneur's latest Franchise 500 List and is continuing to grow through franchising, especially in markets where the brand already has a presence and franchisees are looking to expand, including Utah, Texas, Tennessee, Colorado, Arizona, Florida and Maryland.

With the proven business model, exceptional support infrastructure and highly-trained massage therapists, it is always the right time for new business owners to own their own Elements Massage studio and build something for themselves, regardless of the economic climate.

With a single-unit investment range between $251,950 and $491,350*, the Elements Massage® franchise was recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes® Magazine. To learn more, visit https://elementsfranchise.com.

*As stated in the March 30, 2020 Franchise Disclosure Document. 

Elements Therapeutic Massage, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.  Each Elements Massage® studio is independently owned and operated.  Elements Massage®, Elements Massage + design  and The Elements Way® are registered trademarks of Elements Therapeutic Massage, LLC.