1851

<a href="https://www.greatclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-clips-digital-marketing-team-supports-franchisees-2719744" target="_blank" rel="nofollow">Great Clips</a>, the No.1 hair care franchise on the<a href="https://www.greatclips.com/about-us/news-room/franchise-500-2022?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-clips-digital-marketing-team-supports-franchisees-2719744" target="_blank" rel="nofollow">&nbsp;Franchise 500</a> for five consecutive years, is a clear leader in the<a href="https://www.ibisworld.com/united-states/market-research-reports/hair-salons-industry/">&nbsp;$39 billion hair salon industry</a>. To maintain its status at the top, the brand leverages data and marketing technology to target its audience at the right time to bring in new customers and drive repeat business.“The digital marketing team is focused on helping drive incremental visits to the salons,” said Lisa Kummer, director of digital marketing for Great Clips, Inc. “We want customers to find us easily and more often than our competitors, and we want repeat customers to be reminded of our brand when they need a haircut.”The brand has developed various marketing strategies, including supporting franchisees at an individual salon level. With system-wide and local tactics, the digital marketing team provides franchise owners with all the tools they need to streamline their marketing campaigns.“We aim to automate as much as we can and take that responsibility off the plate of the franchisees,” said Kummer. “They need to worry about running their business. Our job is to optimize our digital channels to drive customers to salons.”The team consistently optimizes the brand's exposure on search engines and adapts to changes in Google’s algorithms. This is especially critical as search engines often serve as a front door to the brand, triggering engagement.“Google’s rules change quite often, so the digital marketing team structures its content to succeed based on our understanding of those rules,” said Kummer. “Great Clips leverages the expertise it has to perform really well in these searches.”This year, the digital marketing team launched a franchisee-facing social ad platform, which allows franchisees the ability to customize and launch paid social ad campaigns on Facebook and Instagram in minutes, leveraging branded ad templates. These campaigns can include digital coupons that help drive traffic with results that franchisees can see quickly. And franchisees are thrilled with the intuitive and accessible nature of the platform.&nbsp;“It’s like having an in-house marketing agency where we have all the tools right at our fingertips,” said Ty Bushart, a franchisee with Great Clips, shared regarding the collective marketing support provided to franchisees. “It allows us to do things we couldn’t do on our own.”In addition to this high level of digital marketing support, Great Clips offers a range of other benefits that make it one of the more robust franchise investments for 2022. While the consumer landscape may be unpredictable, there will always be a demand for quality haircuts at the right price.The total investment to open a Great Clips salon ranges from $178,400–$376,900. For more information, visi<a href="https://www.greatclipsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-clips-digital-marketing-team-supports-franchisees-2719744" target="_blank" rel="nofollow">t https://www.greatclipsfranchise.com</a>/.

How The Great Clips Digital Marketing Team Supports Franchisees

1851 Franchise

By optimizing paid digital advertising, search and digital channels, Great Clips, Inc.’s digital marketing team helps drive customers to salons.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-the-great-clips-digital-marketing-team-supports-franchisees

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

How The Great Clips Digital Marketing Team Supports Franchisees

MORE STORIES LIKE THIS