1851

Franchise sales organization <a href="https://www.raintreegrowth.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-resignation-will-continue-to-fuel-franchise-growth-2717729" target="_blank" rel="nofollow">Raintree</a> is having a record-breaking year. Not only has the firm seen a 140% increase in year-over-year revenue, but each of the brands it works with has also broken franchise sales records, with overall sales up nearly 100% over 2019 and 2020. While Raintree has been rebuilding its technology and improving its franchise sales process over the past year, <a href="https://www.linkedin.com/in/brent-dowling-?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-resignation-will-continue-to-fuel-franchise-growth-2717729" target="_blank" rel="nofollow">CEO Brent Dowling</a> says there are other macroeconomic trends that are likely contributing to this spike in sales, including the biggest 2021 trend of all: the “Great Registration.”“We all hear, day after day, candidate after candidate, saying: ‘I got a taste of having more control over my schedule during the pandemic. I liked being able to pick my kids up from school, throw a ball in the backyard with them a few times a day. I hate that I’m back in the office.’ Now, since so many people are interested in business ownership but don’t have a great idea to start a brand-new business, franchising has become very attractive to a much wider pool of the population,” Dowling said.Dowling points to a <a href="https://hbr.org/2021/09/who-is-driving-the-great-resignation?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-resignation-will-continue-to-fuel-franchise-growth-2717729" target="_blank" rel="nofollow">Harvard Business report</a> that notes four million Americans quit their jobs in July 2021, with the highest resignation rate falling between the age bracket of 30 to 45.&nbsp;“This age bracket perfectly correlates with the change in the average age seen for franchise owners — it has lowered by about 10 years in 2021,” said Dowling. “We are seeing more millennials buying franchises than ever before.”As the average age demographic shifts for the franchising industry, Dowling says Raintree understands that the lead generation process is shifting as well. For example, Facebook has become the second-biggest lead referral source for closed deals, which is likely due to the younger generation spending more of their time on social media platforms.Still, Dowling says the COVID-19 environment is full of fear and uncertainty for every demographic, which is why more deals are being done with consultants — to guide prospects to the right opportunity. Raintree tells franchisors they need to be sure consultants are in complete alignment with their franchise development team to ensure communication is effective with all prospects. This will instill the confidence that today’s franchisee prospects need to move ahead with the process.And while franchisee interest may be on the rise, Dowling says there are several new issues that prospects are running into. As a result, certain brands are finding themselves better positioned than others and, more than ever, franchisors need to understand what candidates are looking for.“Funding continues to be an issue in the COVID-19 climate,” said Dowling. “Banks are more hesitant to back smaller brands with a limited track record. As a result, lower-cost concepts like service and pet brands are becoming more popular. Those franchise brands who have worked hard to streamline their business model and find efficiencies to ultimately reduce their Item 7 seem to be growing faster. There is a strong demand for restaurant concepts, but many of those brands need to work on that Item 7 and target candidates who can fund the business with cash.”Looking ahead, Dowling says Raintree will continue to navigate the post-pandemic landscape in order to satisfy the increased demand for entrepreneurship, while making sure to help both franchisees and franchisors find sustainable success.&nbsp;“At the end of the day, we are looking to fortify our position as the leader in lead generation and ‘ethical’ franchise sales,” said Dowling. “Over the past year, we’ve made significant progress towards that goal as we continue to adapt our systems and procedures in response to emerging trends like the Great Registration and pay attention to how these trends are shaping the future of franchising.”To learn more about Raintree, visit <a href="https://raintreegrowth.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-great-resignation-will-continue-to-fuel-franchise-growth-2717729" target="_blank" rel="nofollow">https://raintreegrowth.com</a>.&nbsp;

How the Great Resignation Will Continue to Fuel Franchise Growth

1851 Franchise

Raintree's CEO Brent Dowling shares insight on the state of franchising, the rapid growth brands are seeing across segments and ways franchisors can adapt to appeal to today’s franchisee prospects.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-the-great-resignation-will-continue-to-fuel-franchise-growth

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

How the Great Resignation Will Continue to Fuel Franchise Growth

MORE STORIES LIKE THIS