1851

<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-now-massage-is-revolutionizing-the-massage-industry-2718516" target="_blank" rel="nofollow">The NOW Massage</a> — a Los Angeles-based massage concept that was founded on the principle that self-care is a necessity, not a luxury — is designed to serve as an oasis from today’s fast-paced, digitally-driven society. The NOW’s mission is to revolutionize the wellness industry by offering high-quality, customizable massage services in an inspired setting without the time commitment and cost of a traditional spa. With 26 locations already open, the brand is poised for tremendous growth, as it plans to open more than 30 boutiques in 2022, targeting 175 in operation by the end of 2025.“We knew we could revolutionize the industry with our curated design and customizable massage menu at accessible prices,” said&nbsp;<a href="https://www.linkedin.com/in/gara-post-45bb836/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-now-massage-is-revolutionizing-the-massage-industry-2718516" target="_blank" rel="nofollow">Gara Post</a>, Co-founder and Chief Creative Officer. “The NOW has reimagined the accessibility of a walk-in neighborhood massage spot with the premium menu of services and beautiful design typically associated with upscale day spas.”The NOW’s&nbsp;<a href="https://www.instagram.com/explore/tags/thenowmassage/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-now-massage-is-revolutionizing-the-massage-industry-2718516" target="_blank" rel="nofollow">highly Instagrammable locations</a> feature clean, modern interiors that are inspired by nature. Raw materials such as natural wood surfaces and exposed beams are paired with sheepskins and rawhides, creating an oasis for the ultimate zen experience. The brand’s design is so vastly different from anything else in the marketplace that Forbes&nbsp;<a href="https://www.forbes.com/sites/margauxlushing/2019/02/28/how-the-now-founder-gara-post-designed-las-most-stunning-self-care-oasis/?sh=922bd1c1b048&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-now-massage-is-revolutionizing-the-massage-industry-2718516" target="_blank" rel="nofollow">dubbed it</a> “L.A.'s most stunning self-care oasis.”But perhaps what sets The NOW apart from its competition the most is its menu of massage services and enhancements.Massage therapists at The NOW receive advanced training on custom menu offerings that are designed specifically for stress relief, relaxation and muscle recovery. Guests can choose between three signature Swedish-inspired massage styles, including a signature relaxation massage, an energy-balancing massage designed to reduce stress and a sports-inspired recovery massage. Guests can pair these services with a variety of custom, exclusive enhancements such as herbal heat therapy, deep tissue and hemp calm balm, among a variety of others.The NOW further differentiates itself from its competition with its emphasis on massage therapy as an integral part of one’s regular wellness routine, which is why the brand offers its increasingly popular Ritual Membership. Created to serve guests who were asking for a membership service from the emerging brand, the Ritual Membership is now one of the primary drivers of The NOW’s business, as guests routinely come back to indulge in both the atmosphere and the relaxation.This is especially true for the brand’s younger demographic.“We have so many millennial and Gen Z guests that are passionate about wellness and taking care of their body, mind and spirit,” said Danny Figueroa, who — along with his wife, Rose — opened their first NOW franchise in Ft. Lauderdale, Florida in September. “Our ideal guest is someone that comes in for a massage as part of their ongoing self-care routine, as opposed to other concepts where they go in for a service when their bodies break down.”The Figueroas are experiencing firsthand the brand affinity and demand for The NOW, which is not limited to South Florida, or even Los Angeles, where the brand was originally founded in 2015. The demand and the opportunity for The NOW is so great that the brand is currently targeting growth in markets from San Diego and San Francisco to Salt Lake City, Minneapolis, Detroit, Boston and more as it progresses toward its goal of having 175 boutiques in operation by the end of 2025.“We have been overwhelmed by the response from guests,” said Figueroa. “It’s been very satisfying to see how they react to the boutique and how many times they thank us for bringing The NOW to Ft. Lauderdale. We truly feel like we are giving back to the local community through the healing benefits of massage therapy.”&nbsp;The Figueroas plan to open five more locations in the Ft. Lauderdale–Miami area, hoping to have each fully operational within the next three years. As the brand continues to spread across the nation and beyond, it will be up to the rest of the industry to keep up.The cost to open a The NOW Massage franchise ranges from $414,850 - $767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit&nbsp;<a href="https://thenowmassage.com/own-a-boutique/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-now-massage-is-revolutionizing-the-massage-industry-2718516" target="_blank" rel="nofollow">thenowmassage.com/own-a-boutique</a>.ABOUT THE NOW MASSAGEThe NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage’s interiors have been recognized by press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States. For more information, please visit&nbsp;<a href="https://thenowmassage.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-now-massage-is-revolutionizing-the-massage-industry-2718516" target="_blank" rel="nofollow">thenowmassage.com</a>.

How The NOW Massage Is Revolutionizing the Massage Industry

1851 Franchise

With its modern interiors featuring raw elements and natural materials, The NOW has created a chic minimalist oasis that provides a sanctuary from the stresses of everyday life.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-the-now-massage-is-revolutionizing-the-massage-industry

Paris Baguette Canada

Photo of exterior of a Paris Baguette location

How Much Can I Make as a Paris Baguette Franchisee?

paris-baguette-franchise-disclosure-document-analysis

Busy Bee Jumpers

Busy Bee Jumpers: Where Proven Success Meets People-First Franchising

busy-bee-jumpers-franchise-culture-success

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Franchisees Capitalize on First-To-Market Advantage in Chicken Finger Frenzy

laynes-franchise-first-mover-advantage

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

From Brows to Business: How Two Sisters Are Building M Browz, a Global PMU Franchise With Heart

from-brows-to-business-how-two-sisters-are-building-m-browz-a-global-pmu-franchise-with-heart

Bumble Roofing Franchise Costs, Fees, Profit and Data for 2025

bumble-roofing-franchise-deep-dive

Keke's Breakfast Cafe Franchise Costs, Fees, Profit and Data for 2025

kekes-breakfast-cafe-franchise-opportunity

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

Affordable Franchise Opportunities: Exploring Low-Cost Home Service Franchises Under $50K

affordable-franchise-opportunities-exploring-low-cost-home-service-franchises-under-50k

franchisee spotlight graphic with photo of Brianna and Matt Fitchett, Seniors Helping Seniors logo

Nonprofit Leaders to Bring Seniors Helping Seniors® Franchise to East Bay, California

nonprofit-leaders-to-bring-seniors-helping-seniors-franchise-to-east-bay-california

franchisee spotlight graphic with photo of Abid Khan and Paris Baguette logo

Longtime Tim Horton’s Franchisee Signs 4-Unit Agreement with Paris Baguette in Toronto

longtime-tim-hortons-franchisee-signs-4-unit-agreement-with-paris-baguette-in-toronto

How The NOW Massage Is Revolutionizing the Massage Industry

MORE STORIES LIKE THIS