Franchisor Stories
Cookie Cutters Haircuts for Kids franchisee Maria Jackson explains how she used the brand's franchise development website when doing her due diligence.
Name: Maria Jackson
Brand: Cookie Cutters Haircuts for Kids
When did you sign?
Feb 2017
When did you open?
Jan 2018
1851: What made you initially attracted to the brand?
Jackson: We were introduced to it by FranNet. We thought it was a great concept and something needed in our area.
1851: What parts of the brand made you decide to buy it?
Jackson: Great feedback from current franchisees, their support system from finding a location to opening to operation of the store. We loved the concept and the look of the stores.
1851: When researching the brand, how important was the website in helping educate you about the opportunity?
Jackson: It was good to see pictures, and very helpful to get information about investment and the whole process.
1851: How did you perform due diligence on the brand?
Jackson: We visited a salon in MD, and we talked to a lot of franchisees about their experience and the support they were getting.
1851: How do you absorb content/media today?
Jackson: Mostly online. For news, I use an app called Newsstand.
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About the Author
Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
