1851

Amy Wasserman, a Canadian native with a background in education and business management, recently opened a&nbsp;<a href="https://1851franchise.com/freshcoat">Fresh Coat* Painters</a> franchise in Sarasota, Florida. After moving to the area, Wasserman recognized the demand for quality painting services. Also, the surge in demand for home services following the pandemic presented an ideal opportunity for Wasserman to combine her passion for entrepreneurship with a practical, service-oriented business.Prior to becoming a franchisee, Wasserman had limited knowledge of franchising, initially believing that she would start her own business from scratch. However, she quickly realized the benefits of joining a franchise, such as being part of an established, recognized brand that offers a head start for new business owners. The&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-canadian-is-following-the-american-dream-with-her-new-fresh-coat-painting-franchise-in-sarasota-florida-2723152" target="_blank" rel="nofollow">Fresh Coat</a> Painters brand appealed to Wasserman due to its commitment to quality, professionalism and the utilization of technology in its services. The company's strong relationships with vendors further solidified her decision to join the franchise.&nbsp;Wasserman is well on her way to realizing her own version of the American dream in sunny Sarasota, Florida, while establishing a reputation for providing exceptional painting services.1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Wasserman:&nbsp;I am Canadian originally, and I recently moved to Florida. I have a background in education and business management, directing operations and managing large groups of employees in customer service. But I’ve always wanted to be an entrepreneur.&nbsp;After moving to Florida, I saw that there was a big need for quality painting in this market. There has been a strong demand for home services ever since the pandemic. Homeowners want to make their spaces look better. People are spending more time at home than ever before. But being sort of new to the painting industry, I knew I wanted to go the franchise route because of the support and resources offered. I found out about Fresh Coat and thought it’d be a good match and a great opportunity&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Wasserman:&nbsp;I didn’t know too much about franchising. I always thought I'd do a startup on my own. But I quickly reorganized the benefits of being part of a franchise and joining a brand that was already built and nationally recognized. I thought that’d give me a great head start.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Wasserman:&nbsp;The business model, the support that comes down from corporate and the ongoing support offered by the other franchisees as well. The quality of service that this brand offers is also really unparalleled. Fresh Coat prides itself on providing quality, professional painting. That really drew me into the franchise. Also, the use of technology and the quoting software they provide franchisees is impressive. Fresh Coat has a lot of great established relationships with vendors.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Wasserman: Overall, I am really excited to grow this business in our area, network with different people and build a respected reputation for offering excellent painting services.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Wasserman: They really should consider it if they haven’t before. Whether you are an existing business owner or a first-time entrepreneur, the benefits that come with the franchise and the support that is offered is invaluable.&nbsp;

How This Canadian Is Following the American Dream With Her New Fresh Coat Painting Franchise in Sarasota, Florida

1851 Franchise

As she launches her new business, Amy Wasserman is eager to network, expand her reach within the community and establish a reputation for providing exceptional painting services.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-this-canadian-is-following-the-american-dream-with-her-new-fresh-coat-painting-franchise-in-sarasota-florida

KidStrong Franchising, LLC

KidStrong Franchise - Ryan McFarland - Franchisee Feature - 1851 Franchise

Mission-First Leadership: How a U.S. Navy Veteran Is Building the Future With KidStrong

kidstrong-franchise-ryan-macfarland-veteran-virginia-beach

Mellow Mushroom

A Day in the Life of a Mellow Mushroom Owner: How This Navy Veteran Found His Slice of Happiness

a-day-in-the-life-of-a-mellow-mushroom-owner-how-this-navy-veteran-found-his-slice-of-happiness

SweatHouz

Why This P.E. Expert Left Wall Street To Find a New Passion and Purpose with SweatHouz Franchise

why-this-pe-expert-left-wall-street-to-find-a-new-passion-and-purpose-with-sweathouz-franchise

Workout Anytime

Workout Anytime Announces National Partnership With the American Cancer Society

workout-anytime-announces-national-partnership-with-the-american-cancer-society

BooXkeeping

Max Emma Featured on the Cover of The Inc Magazine

Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

max-emma-featured-on-the-cover-of-the-inc-magazines-5-most-pioneering-business-leaders-to-follow-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight with photo of April De Jesus and Paris Baguette logo

Real Estate Entrepreneur and Mom of Two, April De Jesus Builds Her Family Legacy with Paris Baguette in Toronto

paris-baguette-april-dejesus-yorkdale

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

1851 Franchisee Spotlight graphic with photo of Scott Wood Jr. & family, Benjamin Franklin Plumbing

How This Navy Veteran Found His New Calling With One Hour Heating & Air Conditioning and Benjamin Franklin Plumbing

How This Canadian Is Following the American Dream With Her New Fresh Coat Painting Franchise in Sarasota, Florida

MORE STORIES LIKE THIS