How Threshold Brands Offers Current Business Owners the Opportunity To Convert To Franchising

Threshold Brands, the multi-brand home services franchisor, offers a unique opportunity to existing business owners — conversion. Converting an existing business is not as overwhelming as it may sound, but it gives the businessperson the opportunity to join the Threshold Brands family, granting access to the resources and support that come with such a strong backing.

“The option to convert an existing business to a Threshold Brands franchise allows business owners to break the plateau that many find themselves in. By gaining access to the tools we have to offer, owners can revitalize their growth and continue to make progress,” explained R. Scott Sutton, Threshold Brands chief growth officer. “For Threshold Brands, the conversion process allows us to continue growing with franchisees who have already established their businesses. They join us with years of success and knowledge and provide valuable experience that enriches the entire Threshold Brands network.”

For many existing business owners, the conversion process is fairly simple. Things like business name and marketing materials will be changed, but the new franchisee remains the small business owner they have always been, with the added support of the franchisor. Common obstacles easily overcome with converting a business include access to marketing and advertising expertise, best practices in pricing and customer financing, employee retention and training, and much more.

Missie and Dave Carlile, franchisees with Heating and Air Paramedics, took advantage of the conversion option when they noticed a change in the business landscape. “The business world was changing and we knew we’d have to pivot or quit,” Missie explained.

“We’re a small company and with the new business landscape of big companies expanding into smaller markets, we ultimately decided we would have to franchise to help our company grow,” Dave added.

The Carliles began the conversion process in January 2022, and Missie says the newfound support changed everything.

“My best advice is don’t wait. In everything I’ve learned about franchising, the primary benefit is the support we receive. Being married and balancing the pressure of managing a business on a daily basis had worn us down,” Missie explained. “Like Dave said, signing the agreement made me feel free and totally different. For anyone asking me, I’d say, ‘go buy a franchise’ because, with the support and structure provided, you feel as if you’re working towards attainable goals and can see success through hard work.”

Ryan Carpenter, the president of Heating and Air Paramedics, said, “Seeing the emotion from them that they’re not alone and have backing is amazing. Seeing their dreams come true without doing it for them, giving them the tools to scale and grow it properly is wonderful.”

For more information on franchising with Threshold Brands, visit https://www.thresholdbrands.com/.