How Threshold Brands Offers Unmatched Marketing Support To Franchise Owners

Threshold Brands is the multi-brand franchisor behind fast-growing home service franchises MaidPro, Men In Kilts, Pestmaster, Patio Patrol, Granite Garage Floors, USA Insulation, Sir Grout, Heating + Air Paramedics and Plumbing Paramedics. In working with such a diverse — yet complementary — range of franchises, Threshold Brands has developed a level of franchisee support unrivaled in its segment.

Franchise owners know that the marketing support offered by a franchisor can significantly impact the ultimate success and profitability of individual units. This support can generate brand awareness, foster word-of-mouth marketing and drive leads to a brand’s website or storefront.

Essentially, a brand’s marketing strategy can make or break the business.

“Franchisees have been very receptive to our strategy,” said R. Scott Sutton, COO of Threshold Brands. “The tools and coaching we offer franchise owners are unparalleled in our segment, and the results speak for themselves. Customers flock to our brands, and as we expand our footprint into new markets, our brand recognition continues to increase.

With Threshold Brands, franchise owners within each brand receive the marketing and sales support that comes with having a large multi-brand franchisor behind them, regardless of the number of franchised units.  This allows owners to leverage the extensive experience and knowledge of the corporate team while still having the flexibility to navigate their own businesses.

The corporate team aims to support its franchisees while allowing individual business owners the freedom to engage with their territories as they see fit.

“Our marketing strategy is multi-faceted,” said Sutton. “We start by programming funds into the cost of the franchise for each brand to market itself and its individual franchise locations. And while the brand has autonomy over how these funds are utilized, we also provide support with our dedicated marketing team and coaches. Ultimately, we don’t require our franchisees to have any marketing experience of their own — they are completely covered on that front.”

The Threshold Brands marketing team solely aims to support brands and franchisees as they generate buzz around their offerings. The team creates marketing plans and budgets catered to the needs of that specific brand, its franchisees and its associated demographics. In the home services industry, there is no other franchisor offering the level of detailed, tailored marketing support provided by Threshold Brands.

While it can be challenging to navigate so many different fields of home services at the same time, the Threshold Brands team has proven its ability through a data-driven approach to marketing support. This has allowed Threshold Brands to understand how the market works through each segment and set up a projectable model for all franchisees to succeed.

For more information on franchising with Threshold Brands, visit https://www.thresholdbrands.com/.

About Threshold Brands:

Threshold Brands is focused on opening doors for franchisees, customers and employees to pursue their dreams. Threshold’s portfolio includes a growing number of franchised service brands, including USA Insulation®, MaidPro®, Patio Patrol, Men In Kilts®, Pestmaster ®, Sir Grout®, Plumbing Paramedics®, Heating + Air Paramedics® and Granite Garage Floors. More information about Threshold Brands and its franchising opportunities is available at http://www.thresholdbrands.com.