1851

It’s safe to say that every franchise brand wants to achieve significant growth, but what happens when a brand has officially crossed the line into “established” territory? When you’re a large brand, there’s usually only so much more room in which to grow.&nbsp;Fortunately, there are many ways for established franchise brands to successfully approach segmented market availability and use it to their advantage, according to <a href="https://raintreesales.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-approach-segmented-market-availability-as-an-established-brand-2712960" target="_blank" rel="nofollow">Raintree</a> co-founder and <a href="https://1851franchise.com/raintree/young-ones-to-watch-brent-dowling-co-founder-and-ceo-of-raintree-2711861#brand-latest-stories">CEO Brent Dowling</a>. <a href="https://1851franchise.com/raintree/info">Raintree</a> is a franchise sales organization that provides brands with services such as lead generation, content management and more. Raintree currently works with 17 franchise brands, including Anago Cleaning Systems, Cheba Hut, Footprints Floors* and songs for seeds.&nbsp;Established franchise brands with limited market availability have plenty of options when it comes to strategic growth, Dowling said.&nbsp;“Facebook targeting reigns and would be our first choice as a marketing channel when heavy geo-targeting is required,” Dowling said. “Ultimately, though, we are advocates for national growth in most situations. Given that the brands we work with have specific supply chain challenges, we have strong geo-targeting campaigns in place to help. But for most brands, we look to national growth.”&nbsp;When it comes to approaching segmented market availability, Dowling believes franchise brands should consider growing in available markets through their current operators.&nbsp;&nbsp;“As a franchise, it’s far more efficient to support one owner with 10 locations than 10 owners who each only own one location,” he said.&nbsp;Some established franchise brands might consider opening corporate shops and then selling those to franchise owners.&nbsp;“It really depends on the brand and their infrastructure,” Dowling said. “We have some brands with only one location or territory. Then we have brands such as Nekter Juice Bar, which successfully runs 50 corporate units while doing a great job supporting 120 franchise units. Ultimately, if we see that a brand’s new franchisee growth is outpacing its support infrastructure and that the cash flow is tight, offloading a corporate location or two onto a franchisee is a great strategy to ensure you have the necessary capital to support your franchise growth.”&nbsp;Of course, some established brands might want to grow within a market in which they already have a presence. If that’s the case, the brands will need strong testimonials from the successful owners within those markets, Dowling said.&nbsp;“From a franchisee-franchisor relationship perspective, I suggest reaching out to the franchise owner in that market as the very first step and clearly communicating the intention to grow,” Dowling said. “Ensure that the franchisee is aware of the strategy and give them the opportunity to purchase the territory first. Doing so can prevent conflict.”&nbsp;And brands should nix the idea that growing close to company headquarters will yield significantly better results.&nbsp;“While understanding that many brands want to grow close to home, we no longer see the advantages in that strategy,” Dowling said. “At Raintree, across 17 brands, we see no correlation between franchisees who are close to a brand’s corporate headquarters in terms of financial performance, as opposed to those in markets geographically far from them. As a franchisor myself, I’ve realized it’s far better to find the right franchise owner then the right market. That strategy continues to pay dividends for us as we grow.”&nbsp;Just because a franchise brand is officially an established one with many, many locations doesn’t mean there isn’t room for further growth. Franchise brands simply need to continue focusing on what they’ve always done: finding the right franchise owner, whether that is an existing franchisee or a new addition to the system, and making sure they are entering a viable market.&nbsp;To learn more about how Raintree can help grow your franchise brand, visit <a href="https://raintreesales.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-approach-segmented-market-availability-as-an-established-brand-2712960" target="_blank" rel="nofollow">https://raintreesales.com/</a>.&nbsp;

How To Approach Segmented Market Availability as an Established Brand

1851 Franchise

Continuing to focus on finding the right franchise candidates is key to working with segmented marketing availability. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-to-approach-segmented-market-availability-as-an-established-brand

Children's Lighthouse

Children’s Lighthouse Named a 2025 Top Franchise by Franchise Business Review

childrens-lighthouse-named-a-2025-top-franchise-by-franchise-business-review

Paris Baguette

Woman wearing navy blue dress carries tray of pastries through Paris Baguette, browsing display case

Paris Baguette Celebrates Record Growth With 163 New Franchises Awarded, Sets Sights on 100+ Café Openings in 2025

paris-baguette-celebrates-record-growth-with-163-new-franchises-awarded-sets-sights-on-100-cafe-openings-in-2025

Right at Home

Right at Home webinar announcement with photo of franchisee and Navy veteran Ted Pease

Right at Home Franchisee and Navy Veteran Ted Pease To Share Military-To-Home Care Journey in Upcoming Webinar

right-at-home-franchisee-and-navy-veteran-ted-pease-to-share-military-to-home-care-journey-in-upcoming-webinar

Senior Care Authority

Senior Care Authority Announces Mark Molnar as President and Chief Operating Officer 

senior-care-authority-announces-mark-molnar-as-president-and-chief-operating-officer

Minuteman Press International

Minuteman Press Franchise Owners & Young Entrepreneurs Niko & Colin Nicoloudakis, N. Seattle, WA.

Young Entrepreneurs & Brothers Grow Seattle Minuteman Press Franchise

young-entrepreneurs-niko-colin-nicoloudakis-grow-minuteman-press-franchise-in-north-seattle-wa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Starbucks Strike Brews Opportunity for the Next Coffee Franchisee

starbucks-strike-brews-opportunity-for-coffee-franchise-hopefuls

I Heart Mac and Cheese - Franchisees Sue I Heart Mac and Cheese - Franchise News - 1851 Franchise

Restaurant Business Online: Franchisees Sue I Heart Mac and Cheese

restaurant-business-online-franchisees-sue-i-heart-mac-and-cheese

Two Attorneys, Restaurant Professionals To Serve Germantown Community With New Paris Baguette Café

two-attorneys-restaurant-professionals-to-serve-germantown-community-with-new-paris-baguette-cafe

Franchise Deep Dive: Innovative Sport Surfacing Franchise Costs, Fees, Profit and Data

franchise-deep-dive-innovative-sport-surfacing-franchise-costs-fees-profit-and-data

Which Franchise Opportunities Are Best for Beginners?

which-franchise-opportunities-are-best-for-beginners

Michigan BIGGBY® COFFEE Owners Win Store of the Year by Focusing on Community and Connection

michigan-biggby-coffee-owners-win-store-of-the-year-by-focusing-on-community-and-connection

The Best Franchises To Own With Low Initial Investments

best-franchises-with-low-initial-investments

Bringing French-Inspired Flavor to Ohio: Franchisee Expands Paris Baguette in Ohio

How To Approach Segmented Market Availability as an Established Brand

MORE STORIES LIKE THIS