1851

Millennials and Gen Z are primed to bring a new wave of innovation and technological prowess to franchising. Their youthful enthusiasm and progressive ideas make for a powerful combination as they join existing brands, guiding them in their next stage of growth.&nbsp;Because these younger age groups operate differently than older generations, franchisors must understand their motivations and how to best reach and pull them in. Ultimately, as these generations take over the franchising space, a brand’s ability to adapt to their needs and desires may determine the company’s profitability and survival.<h4>Digital Marketing and Online Presence</h4>Any brand that lacks a robust and intuitive online platform will struggle to capture the attention of younger age groups.“Millennials and Gen Zers are the most tech-savvy generations yet, so you'll need to make sure your franchise has a strong online presence,” said Oberon Copeland, CEO and founder of&nbsp;<a href="http://veryinformed.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-attract-millennial-and-gen-z-franchisees-2719294" target="_blank" rel="nofollow">veryinformed.com</a>.Creating modern marketing that is easily accessible is critical for young prospects. Developing compelling content on Instagram, Twitter, Facebook and TikTok will do wonders for pulling in future owners.“Use social media, search engine optimization and other digital tools to reach out to potential Millennial and Gen Z franchisees where they're already spending their time,” said Copeland.<h4>Accessible Operating Models and Increased Freedom</h4>According to a&nbsp;<a href="https://www.pewresearch.org/social-trends/2022/02/16/covid-19-pandemic-continues-to-reshape-work-in-america/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-attract-millennial-and-gen-z-franchisees-2719294" target="_blank" rel="nofollow">Pew Research poll</a>, 60% of workers with remote-friendly jobs would like to work remotely most or all of the time.The next generation of business owners distinctly prioritizes a work-life balance as they embark on an entrepreneurial journey. While they still value growth and ROI, there seems to be an equal appreciation for freedom and recreation outside the workplace.“For many Millennials and Gen Zers, traditional business ownership isn't realistic — they may not have the capital or the time to commit to a full-time venture,” said Copeland. “So be open to alternatives like part-time ownership, co-ownership and even absentee ownership. These options will make your franchise more accessible to a wider range of potential owners.”It may be in a franchisor’s best interest to concede to this demand and allow alternative ownership opportunities — the brands that do can expect an increased lead pool.<h4>Mission and Values</h4>The next generation of owners is eager for chances to give back, so they gravitate toward brands that allow them to make a positive impact.“Millennials and Gen Zers are often motivated by a desire to make a positive impact on the world, so make sure your franchise's mission is something they can get behind,” said Copeland. “In addition, highlight the values that your franchise upholds — things like sustainability, social responsibility, and diversity.”

How to Attract Millennial and Gen Z Franchisees

1851 Franchise

What young entrepreneurs lack in experience, they may make up for in enthusiasm and innovation. Here is how franchisors can appeal to the younger generation of business owners.

how-to-attract-millennial-and-gen-z-franchisees

TruBlue Home Service Ally

TruBlue Home Service Ally Celebrates Major Milestone With Opening of Its 100th Franchise Location

trublue-home-service-ally-celebrates-major-milestone-with-opening-of-its-100th-franchise-location

Children's Lighthouse

Children’s Lighthouse Named Among the Top Franchises in Entrepreneur Franchise 500® Ranking

Children’s Lighthouse Named Among the Top Franchises in Entrepreneur Magazine’s Franchise 500® Ranking

childrens-lighthouse-named-among-the-top-franchises-in-entrepreneur-magazines-franchise-500-ranking

Layne's Chicken Fingers

Four Layne's team members stand in front of a wall decorated with artwork from the community

The Easiest $10,000 Made in a Day: How Layne’s Built Operations for Volume

the-easiest-10000-made-in-a-day-how-laynes-built-operations-for-volume

Pet Wants

Why Pet Wants Is Perfect for First-Time Franchise Owners

why-pet-wants-is-perfect-for-first-time-franchise-owners

Griswold

7 Winter Safety Tips for Seniors: Staying Safe During National Winter Safety Month

7-winter-safety-tips-for-seniors-staying-safe-during-national-winter-safety-month

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

QSR Magazine: Big Chicken Targets Global Expansion

qsr-magazine-big-chicken-aims-for-global-growth

Starbucks Strike Brews Opportunity for the Next Coffee Franchisee

starbucks-strike-brews-opportunity-for-coffee-franchise-hopefuls

I Heart Mac and Cheese - Franchisees Sue I Heart Mac and Cheese - Franchise News - 1851 Franchise

Restaurant Business Online: Franchisees Sue I Heart Mac and Cheese

restaurant-business-online-franchisees-sue-i-heart-mac-and-cheese

Two Attorneys, Restaurant Professionals To Serve Germantown Community With New Paris Baguette Café

two-attorneys-restaurant-professionals-to-serve-germantown-community-with-new-paris-baguette-cafe

Top 10 Franchises for New Year’s Resolutions

Top 10 Franchise Opportunities for New Year’s Resolutions

top-10-franchises-for-new-years-resolutions

Leveraging Technology in Franchise Management

How to Leverage Technology in Franchise Management

leveraging-technology-in-franchise-management

The Best Franchises To Own With Low Initial Investments

best-franchises-with-low-initial-investments

Newk's Eatery - Magee, MS - Skip Russell Franchisee Profile - CI

Former Popeyes Franchisee Builds on Decades of Success with Newk's Expansion Plans

former-popeyes-franchisee-builds-on-decades-of-success-with-newks-expansion-plans

How to Attract Millennial and Gen Z Franchisees

MORE STORIES LIKE THIS