1851

Millennials and Gen Z are primed to bring a new wave of innovation and technological prowess to franchising. Their youthful enthusiasm and progressive ideas make for a powerful combination as they join existing brands, guiding them in their next stage of growth.&nbsp;Because these younger age groups operate differently than older generations, franchisors must understand their motivations and how to best reach and pull them in. Ultimately, as these generations take over the franchising space, a brand’s ability to adapt to their needs and desires may determine the company’s profitability and survival.<h4>Digital Marketing and Online Presence</h4>Any brand that lacks a robust and intuitive online platform will struggle to capture the attention of younger age groups.“Millennials and Gen Zers are the most tech-savvy generations yet, so you'll need to make sure your franchise has a strong online presence,” said Oberon Copeland, CEO and founder of&nbsp;<a href="http://veryinformed.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-attract-millennial-and-gen-z-franchisees-2719294" target="_blank" rel="nofollow">veryinformed.com</a>.Creating modern marketing that is easily accessible is critical for young prospects. Developing compelling content on Instagram, Twitter, Facebook and TikTok will do wonders for pulling in future owners.“Use social media, search engine optimization and other digital tools to reach out to potential Millennial and Gen Z franchisees where they're already spending their time,” said Copeland.<h4>Accessible Operating Models and Increased Freedom</h4>According to a&nbsp;<a href="https://www.pewresearch.org/social-trends/2022/02/16/covid-19-pandemic-continues-to-reshape-work-in-america/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-attract-millennial-and-gen-z-franchisees-2719294" target="_blank" rel="nofollow">Pew Research poll</a>, 60% of workers with remote-friendly jobs would like to work remotely most or all of the time.The next generation of business owners distinctly prioritizes a work-life balance as they embark on an entrepreneurial journey. While they still value growth and ROI, there seems to be an equal appreciation for freedom and recreation outside the workplace.“For many Millennials and Gen Zers, traditional business ownership isn't realistic — they may not have the capital or the time to commit to a full-time venture,” said Copeland. “So be open to alternatives like part-time ownership, co-ownership and even absentee ownership. These options will make your franchise more accessible to a wider range of potential owners.”It may be in a franchisor’s best interest to concede to this demand and allow alternative ownership opportunities — the brands that do can expect an increased lead pool.<h4>Mission and Values</h4>The next generation of owners is eager for chances to give back, so they gravitate toward brands that allow them to make a positive impact.“Millennials and Gen Zers are often motivated by a desire to make a positive impact on the world, so make sure your franchise's mission is something they can get behind,” said Copeland. “In addition, highlight the values that your franchise upholds — things like sustainability, social responsibility, and diversity.”

How to Attract Millennial and Gen Z Franchisees

1851 Franchise

What young entrepreneurs lack in experience, they may make up for in enthusiasm and innovation. Here is how franchisors can appeal to the younger generation of business owners.

how-to-attract-millennial-and-gen-z-franchisees

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

paris-baguette-franchise-flower-mound-texas

How to Attract Millennial and Gen Z Franchisees

MORE STORIES LIKE THIS