1851

Millennials and Gen Z are primed to bring a new wave of innovation and technological prowess to franchising. Their youthful enthusiasm and progressive ideas make for a powerful combination as they join existing brands, guiding them in their next stage of growth.&nbsp;Because these younger age groups operate differently than older generations, franchisors must understand their motivations and how to best reach and pull them in. Ultimately, as these generations take over the franchising space, a brand’s ability to adapt to their needs and desires may determine the company’s profitability and survival.<h4>Digital Marketing and Online Presence</h4>Any brand that lacks a robust and intuitive online platform will struggle to capture the attention of younger age groups.“Millennials and Gen Zers are the most tech-savvy generations yet, so you'll need to make sure your franchise has a strong online presence,” said Oberon Copeland, CEO and founder of&nbsp;<a href="http://veryinformed.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-attract-millennial-and-gen-z-franchisees-2719294" target="_blank" rel="nofollow">veryinformed.com</a>.Creating modern marketing that is easily accessible is critical for young prospects. Developing compelling content on Instagram, Twitter, Facebook and TikTok will do wonders for pulling in future owners.“Use social media, search engine optimization and other digital tools to reach out to potential Millennial and Gen Z franchisees where they're already spending their time,” said Copeland.<h4>Accessible Operating Models and Increased Freedom</h4>According to a&nbsp;<a href="https://www.pewresearch.org/social-trends/2022/02/16/covid-19-pandemic-continues-to-reshape-work-in-america/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-attract-millennial-and-gen-z-franchisees-2719294" target="_blank" rel="nofollow">Pew Research poll</a>, 60% of workers with remote-friendly jobs would like to work remotely most or all of the time.The next generation of business owners distinctly prioritizes a work-life balance as they embark on an entrepreneurial journey. While they still value growth and ROI, there seems to be an equal appreciation for freedom and recreation outside the workplace.“For many Millennials and Gen Zers, traditional business ownership isn't realistic — they may not have the capital or the time to commit to a full-time venture,” said Copeland. “So be open to alternatives like part-time ownership, co-ownership and even absentee ownership. These options will make your franchise more accessible to a wider range of potential owners.”It may be in a franchisor’s best interest to concede to this demand and allow alternative ownership opportunities — the brands that do can expect an increased lead pool.<h4>Mission and Values</h4>The next generation of owners is eager for chances to give back, so they gravitate toward brands that allow them to make a positive impact.“Millennials and Gen Zers are often motivated by a desire to make a positive impact on the world, so make sure your franchise's mission is something they can get behind,” said Copeland. “In addition, highlight the values that your franchise upholds — things like sustainability, social responsibility, and diversity.”

How to Attract Millennial and Gen Z Franchisees

1851 Franchise

What young entrepreneurs lack in experience, they may make up for in enthusiasm and innovation. Here is how franchisors can appeal to the younger generation of business owners.

how-to-attract-millennial-and-gen-z-franchisees

United Water Restoration Group

The Importance of Quick Response in the Water Restoration Business: How United Water Restoration Group Leads the Way

the-importance-of-quick-response-in-the-water-restoration-business-how-united-water-restoration-group-leads-the-way

Senior Care Authority

Senior Care Authority Celebrates Major Wins and Welcomes Four New Franchisees in Q1 2025

senior-care-authority-celebrates-major-wins-and-welcomes-four-new-franchisees-in-q1-2025

Children's Lighthouse

Why This Hotel Franchise Owners is Investing in Children’s Lighthouse 

why-this-hotel-franchise-owners-is-investing-in-childrens-lighthouse

Integrity Franchise Group

Which Franchise Ownership Model Is Right for You? Semi-absentee Ownership?

which-franchise-ownership-model-is-right-for-you

Melting Pot

Photo of 50th Anniversary Melting Pot fondue with golden chives

50 Years of Fondue and Family: Melting Pot Celebrates Its Legacy and Looks to the Future

melting-pot-franchise-50th-anniversary

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Jersey Mike's - Blackstone - Global Growth - 1851 Franchise

Jersey Mike’s Ramps Up Global Growth Following Blackstone Acquisition

jersey-mikes-blackstone-growth

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

franchisee spotlight graphic with photo of Venetya Evans and Sylvan Learning logo

IT Leader Celebrates One Year of Sylvan Learning in Simi Valley: A Passion for Education and Technology Drives Her Mission to Help Students Succeed

it-leader-celebrates-one-year-of-sylvan-learning-in-simi-valley

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

How to Attract Millennial and Gen Z Franchisees

MORE STORIES LIKE THIS