1851

In today&rsquo;s digital marketing landscape, having a standout franchise development site can make or break a sale&mdash;starting from the moment a potential lead googles &ldquo;[Your Brand] franchising.&rdquo;

Unsurprisingly, most franchisors don&rsquo;t moonlight as web developers. So, how do you decide what franchise development website vendor will best represent your brand, convey all the right information and start generating qualified leads?

First, consider what design and layout features would best convey your brand&rsquo;s message, and what particular functionalities would be beneficial for your franchise development. For starters, all websites should be <a href="https://1851franchise.com/10-tips-for-making-franchise-seo-work-better-2709123" target="_blank">SEO-</a> and mobile-friendly. Do you want a customer service element, like a live chat? What about the integration of other digital marketing tactics?

&ldquo;I use <a href="https://gospacecraft.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-find-the-right-vendor-for-your-franchise-development-website-needs-2709843" target="_blank" rel="nofollow" target="_blank">SpaceCraft</a> for my franchise website. They were a natural choice because I also use them for my other businesses and corporate-owned locations,&rdquo; Jessica Fuller, founder and CEO of <a href="https://thehotyogaspotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-find-the-right-vendor-for-your-franchise-development-website-needs-2709843" target="_blank" rel="nofollow" target="_blank">The Hot Yoga Spot</a>, wrote in an email. &ldquo;The platform is easy to use, provides plenty of customization options, integrates SEO and provides easy-to-understand analytics.&rdquo;

If your brand has outgrown its current website&mdash;or even vendor&mdash;there&rsquo;s no shame in changing course to better address your needs. Many website development companies work with businesses, but franchise development sites require specific strategies to get in front of the right audience that are unique to the franchise industry.

&ldquo;We originally partnered with a company on the consumer side to rebuild our website,&rdquo; Carrie Evans, Director of Franchise Development at <a href="https://www.chickensaladchick.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-find-the-right-vendor-for-your-franchise-development-website-needs-2709843" target="_blank" rel="nofollow" target="_blank">Chicken Salad Chick</a> wrote in an email, adding that the brand&rsquo;s new website supplier is <a href="https://www.scorpion.co/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-find-the-right-vendor-for-your-franchise-development-website-needs-2709843" target="_blank" rel="nofollow" target="_blank">Scorpion</a>. &ldquo;We then decided to add more to the franchise development side and developed a fresh new look that captured the audience we are targeting. We knew there were several options out there to help with the franchise development side, but based our decision on testimonials from other brands in the industry.&rdquo;

In your conversations with website developers, ask pointed questions to differentiate between what they offer and what your partnership could look like. For example, how will you, as the franchisor, be involved in the website creation process? What processes does the vendor have in place to swiftly address malfunctions and bugs? What is the proposed timeline for getting the site up and running? And, of course, what&rsquo;s the cost?

Keep in mind that website development is not a one-and-done project. Growing businesses need vendors that can grow alongside them while adding and tweaking features as new needs arise. Fresh web content should be consistently developed and updated&mdash;after all, your FDD will change every year, and if your latest blog post was posted in 2014, leads may assume your company is inconsistent or uncommunicative. Who will maintain the website once it&rsquo;s launched? Who will review the site&rsquo;s <a href="https://1851franchise.com/analytics-101-using-data-to-draw-conclusions-on-digital-marketing-campaigns-2708156" target="_blank">analytics in order to make strategic improvements</a>? Does the vendor provide back-end training for your team if you need it?

&ldquo;I like SpaceCraft because they have all the fancy features you want in a site, but in an easy-to-use way,&rdquo; wrote Fuller. &ldquo;A lot of website hosts and platforms require you to understand code or depend on their team to edit and update your site. I didn&rsquo;t want to be dependent on someone else&rsquo;s timeline and wanted the ability to consistently give potential candidates the most updated information. The ability to maintain the site myself over the long-term was the most important thing for me.&rdquo;

Evans said that Chicken Salad Chick wanted a supplier that could lend ongoing support once the site was live. &ldquo;It&rsquo;s been a recent launch, so we are still in the editing mode and tracking the analytics on the SEO side,&rdquo; wrote Evans. &ldquo;The Scorpion team has lived up to their word on providing support on the back-end as we work through some edits. That&rsquo;s what taking care of a client is all about.&rdquo;

Be sure to also put on your Potential Lead Hat and browse through some different brands&rsquo; franchise development websites, especially those made by the suppliers you are considering working with. Take note of what features you enjoy most from a researching franchisee standpoint, and what elements of the design and navigation are attractive and easy to use.

Throughout this process, also pay attention to how different suppliers treat the different brands they work with. You can even ask potential partners to contact some of their franchisor clients and run some due diligence about their experiences. But at the end of the day, you want to work with a partner that will do a deep-dive into your individual brand and help magnify your work to catch the eyes of your target leads&mdash;not one that will insert your brand into a boilerplate template.

&ldquo;The Hot Yoga Spot is a newer franchise, and our site does a great job giving people the information they need, helping them get familiar with our brand and find out what steps are next to learn more and apply,&rdquo; wrote Fuller. &ldquo;As we grow, I know our site can grow too, and allow for a timeline of development, added team members and more!&rdquo;

Franchises are meant to grow. And with the help of a top-notch franchise development site that&rsquo;s true to your brand, yours surely will.

How to Find the Right Vendor for Your Franchise Development Website Needs

1851 Franchise

Your franchise development site is one of your brand’s most crucial marketing tools. Here’s how to find the right partner to maximize the opportunity.

how-to-find-the-right-vendor-for-your-franchise-development-website-needs

KidStrong Franchising, LLC

KidStrong Franchise - Ryan MacFarland - Franchisee Feature - 1851 Franchise

Mission-First Leadership: How a U.S. Navy Veteran Is Building the Future With KidStrong

kidstrong-franchise-ryan-macfarland-veteran-virginia-beach

Mellow Mushroom

A Day in the Life of a Mellow Mushroom Owner: How This Navy Veteran Found His Slice of Happiness

a-day-in-the-life-of-a-mellow-mushroom-owner-how-this-navy-veteran-found-his-slice-of-happiness

SweatHouz

Why This P.E. Expert Left Wall Street To Find a New Passion and Purpose with SweatHouz Franchise

why-this-pe-expert-left-wall-street-to-find-a-new-passion-and-purpose-with-sweathouz-franchise

Workout Anytime

Workout Anytime Announces National Partnership With the American Cancer Society

workout-anytime-announces-national-partnership-with-the-american-cancer-society

BooXkeeping

Max Emma Featured on the Cover of The Inc Magazine

Max Emma Featured on the Cover of The Inc Magazine’s “5 Most Pioneering Business Leaders to Follow in 2025”

max-emma-featured-on-the-cover-of-the-inc-magazines-5-most-pioneering-business-leaders-to-follow-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

How to Find the Right Vendor for Your Franchise Development Website Needs

MORE STORIES LIKE THIS