1851

According to a recent survey by the internet experts Netcraft, there&rsquo;s over 1.7 billon hostnames and 170 million active websites on the World Wide Web. With everyone vying for attention, it can seem like a daunting task trying to get noticed. Web design and development is both an art and a science. And the most successful players in this game are focused on mastering both. &nbsp;

Whether your website is focused on business development or consumer retail, the path to success is generally the same. But with any digital strategy, there are deviations that can depend on several factors. Consulting with an agency (we know one that does this particularly well) can help you address your digital goals, as well as reach them. Here&rsquo;s a quick overview of must-haves when it comes to ensuring your website is a success.

Remove the clutter.

Leonardo da Vinci spoke the truth when he said, &ldquo;Simplicity is the ultimate sophistication.&quot; While it&rsquo;s a fact he wasn&rsquo;t specifically referring to franchise consumer or development websites, he hit the nail on the head in terms of overall design and user experience. The first step in removing clutter is to define your target audience. Then, define your objective. If there&rsquo;s anything on your website that doesn&rsquo;t fit in that box, remove it. If you try to please everyone you will win at pleasing no one. Think back to when you were a kid and you wanted something. Whether it was your mom or dad that you usually favored in your quest for &ldquo;yes,&rdquo; you chose one to approach. Not both of them. Why? Because your odds of getting what you wanted was better if you defined your target market.&nbsp;

Don&rsquo;t skimp on design.

A great web designer is worth their weight in gold. From typography, to UI/UX, to color theory and beyond, a high-level web designer can take your website to another level. And it&rsquo;s worth every penny. The user experience starts with impeccable design, and ends with proper development.

Hire skilled developers. &nbsp;

You wouldn&rsquo;t put a Pontiac engine in an Aston Martin body, would you? Well the same should ring true with your digital assets. A great development team can not only bring a design to life, but transform this design into a memorable experience for the user. Take a stroll through <a href="http://safeguardbam.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-your-brands-website-stand-out-and-get-more-traffic-9501" target="_blank" rel="nofollow" target="_blank">Safeguard&rsquo;s BAM website</a>. Do you see how the content builds as the user flows through the page? This is an example of how a skilled developer can take a static design file and turn it into a responsive experience.

You better be mobile friendly.

This goes hand-in-hand with hiring a skilled development team, but important enough to be its own point. According to Smart Insights, we&rsquo;re now past the mobile tipping point, meaning more users are browsing on mobile than they are on desktop. Not only that, in 2015, Google updated their search engine algorithm, ranking sites higher that pass their mobile-friendly test. While it might seem obvious that your website should be mobile-ready, the majority of websites today still don&rsquo;t pass the Google test. Take note of <a href="http://nrdcapital.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-your-brands-website-stand-out-and-get-more-traffic-9501" target="_blank" rel="nofollow" target="_blank">NRD Capital&rsquo;s website</a> and make sure yours does!

Content is king.

We&rsquo;ve all heard this before, but this can&rsquo;t be stressed enough. Original, engaging content is not only crucial to driving traffic to your site, but keeping that said traffic on your webpage as well. &nbsp;Don&rsquo;t be afraid to step out of the box. And always continue to add new content to keep your users engaged.

Analytics don&rsquo;t lie.

So once your content is posted, how do you know what is working and what isn&rsquo;t? You could guess. Or you could look at the facts, which come in the form of analytics. Don&rsquo;t overlook this. Either set your website up with Google Analytics yourself, or have your development team do it for you. What gets measured, gets managed. Plain and simple!

How to Make Your Brand’s Website Stand Out and Get More Traffic

1851 Franchise

Whether your website is focused on business development or consumer retail, the path to success is generally the same. Here’s a quick overview of must-haves to ensure your website is getting noticed. 


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-to-make-your-brands-website-stand-out-and-get-more-traffic

Express Employment Professionals

Shaping the Future of Work: Melissa Davis Leads the Charge in Express Employment Franchising

shaping-the-future-of-work-melissa-davis-leads-the-charge-in-express-employment-franchising

Caring Transitions

The Benefits of Buying an Existing Caring Transitions Territory vs. Starting From Scratch

the-benefits-of-buying-an-existing-caring-transitions-territory-vs-starting-from-scratch

petbar

petbar Franchise - Marc Hildebrand - Nicole Baptiste - San Antonio - 1851 Franchise

Spreading Bark-Side Joy: How Nicole and Marc Bring Trust and Canine Bliss to San Antonio

petbar-franchise-alamo-heights-san-antonio-nicole-baptiste-marc-hildebrand

Wild Bill's Craft Beverage Company

How Wild Bill’s Craft Beverage Co. Built a 23-Year Brand That Empowers Veterans Through Franchising

wild-bills-craft-beverage-co-veteran-franchise-opportunity

Comfort Keepers

Comfort Keepers Franchise - St. Louis Expansion - 1851 Franchise

Why St. Louis Is the Next Major Growth Opportunity for Comfort Keepers®

comfort-keepers-st-louis-franchise-opportunities

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Photo of Humbug Holiday Lighting team members wearing festive sweaters, beanies, smiling at camera

Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

happinest-holiday-lighting-franchise-support

EarthWise Pet Franchise Costs, Fees, Profit and Data for 2025

earthwise-pet-franchise-costs-fees-profit-and-data

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

How to Make Your Brand’s Website Stand Out and Get More Traffic

MORE STORIES LIKE THIS