1851

It was more than just shared aisles and retail strategies that brought&nbsp;<a href="https://www.linkedin.com/in/brian-boucher-40395b11/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">Brian</a> and&nbsp;<a href="https://www.linkedin.com/in/christina-boucher-20bb02248?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">Christina Boucher</a> together — it was a shared dream. Meeting amid the hustle of corporate careers at Target, the couple discovered not only a mutual love for each other, but also a united passion for entrepreneurship and wellness. Now, they're channeling this shared passion into their newest venture,&nbsp;<a href="https://1851franchise.com/squeezemassage">Squeeze Massage</a>, the upscale massage franchise from the founders of&nbsp;<a href="https://1851franchise.com/squeezemassage/the-masterminds-behind-drybar-are-transforming-the-massage-industry-with-the-tech-driven-franchise-squeeze-on-its-path-to-developing-500-units-by-2027-2721588">Drybar</a>.&nbsp;<h2>From Retail to Family … to Franchising</h2>Brian's career trajectory through major retail giants like Target, Lowe’s Home Improvement, and Under Armour — followed by his role as chief operating officer at one of the largest Planet Fitness franchisees — has equipped him with a wealth of operational expertise. Christina also brings a strong foundation in retail management and operations: Starting at Target in entry-level management, she eventually became a group merchandise leader responsible for 79 stores.&nbsp; After meeting in their respective corporate roles with Target, Brian and Christina hit it off and were soon ready to start a new adventure: family life.&nbsp; “Leaving Target to start our family was a tough decision, given my passion for work,” said Christina. “However, we knew we were committed to opening our own franchise when the time was right. Before that, I joined a start-up and helped them get the business off the ground, all of which set the stage for franchising.” In 2022, the couple decided it was finally time to dive into their own entrepreneurial venture and quickly determined franchising was the way to go.&nbsp; “The idea was not to start a private venture from scratch but to align with a franchise model that could offer the support needed for rapid scaling,” said Brian. “We sought a fresh, emerging concept, steering clear of saturated markets. Our focus was on finding a franchise that was just beginning to make its mark, with few to no existing locations, to truly be part of something groundbreaking."<h2>Why Squeeze?</h2>Although the couple researched several franchise brands, discovering&nbsp;<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">Squeeze</a> was a major turning point in their due diligence process, Christina says.&nbsp; “It checked all of our boxes, thanks to its mission, the emphasis on people and its innovative approach,” she said. “Plus, since it was an emerging brand, we knew we could have a voice in the system and could help impact today, tomorrow and the future of Squeeze.” Since being founded in 2017, Squeeze has adeptly filled a market gap with its "affordable luxury" concept, offering massage services that are both high-quality and accessible. Built by the masterminds behind Drybar, Squeeze is quickly becoming one of the most exciting franchise players in the massage industry.&nbsp;“The franchise has a well-developed playbook, ensuring that every franchisee understands the&nbsp;<a href="https://1851franchise.com/squeezemassage/how-much-does-it-cost-to-open-a-squeeze-massage-franchise-2723174#trending">business model</a> is both comprehensive and straightforward to implement,” Brian said. “Additionally, we were attracted to the culture being cultivated within the team — optimistic, supportive and forward-thinking.”&nbsp; When it comes to the day-to-day operations, every aspect of Squeeze’s business model was thoughtfully designed with&nbsp;<a href="https://1851franchise.com/squeezemassage/why-these-franchisees-chose-squeeze-massage-2724339#franchisor">future operators</a> in mind. Unlike other franchise concepts, Squeeze even provides a centralized guest experience team as a first tier of support available to its franchisees (referred to as “operating partners”) and their teams seven days a week. This includes a comprehensive operations manual, favorable supply chain agreements for quality products and services, and advanced technology support. Their tech offerings include an app-based booking and payment platform, an internal CRM system, and other software solutions to streamline operations.&nbsp;Another critical factor for the Bouchers was their focus on&nbsp;<a href="https://1851franchise.com/squeezemassage/how-squeeze-massage-helps-franchisees-capitalize-on-booming-wellness-market-2723505#franchisor">health and wellness</a>, which is a significant part of their lives.&nbsp;“We knew from personal experience that Squeeze perfectly filled the gap in the market between low-quality, affordable massages and high-end, costly ones,” said Brian. “The concept reminded us of the success of Drybar but applied to the massage industry, highlighting the potential for scalability and success." Squeeze goes beyond the traditional massage model, offering a customer experience rooted in modernity and convenience. Utilizing an industry-leading technology platform, for example, Squeeze allows guests to browse therapists, book appointments and even customize their massage preferences, all within the platform. Guests can also review all-inclusive pricing where extras like deep tissue, heat therapy, aromatherapy, prenatal massage and percussion therapy don’t cost extra, as well as a friendly and value-packed membership program with deeply discounted massages, month-to-month commitments and the ability to gift massages to friends and family.&nbsp;<h2>The Squeeze Difference and Future Plans&nbsp;</h2>With plans to open 15 shops in the Greater Boston area, at an average rate of two or three per year, the Bouchers are committed to scaling alongside the Squeeze brand.&nbsp; “Everything about Squeeze has exceeded our expectations — the people, the culture, the support, the business model,” said Brian. “They’ve been incredibly open from day one and listened to our feedback, thoughts, requests, ideas. What they’ve built is amazing, but they are open to listening so that everyone can be successful. That is a true testament to the culture they’ve built around the brand.”As Squeeze continues to expand, with over 85 locations in development and plans to sign over 100 units&nbsp;<a href="https://1851franchise.com/squeezemassage/5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944#franchisor">by the end of 2024</a>, the brand represents an attractive opportunity for potential franchisees who share the same vision for health, wellness and community.&nbsp;For more information on franchising with Squeeze, visit:<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&amp%3B%3Butm_medium=article&amp%3B%3Butm_campaign=dynamic-husband-and-wife-duo-open-denver-squeeze-massage-franchise-2723377&amp%3Butm_medium=article&amp%3Butm_campaign=why-these-franchisees-chose-squeeze-massage-2724339&utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">&nbsp;</a><a href="https://1851franchise.com/squeezemassage/info">https://1851franchise.com/squeezemassage/info</a>

Squeeze Massage Franchisee to Open 15 Shops in Boston

1851 Franchise

With their combined operational and franchising experience, Brian and Christina Boucher are hoping to revolutionize the way massages are offered in the Greater Boston area.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Husband-and-Wife Team Announces Opening of 15 Squeeze Massage Shops in Boston

husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston

World Gym

World Gym - Overcoming Gym Plateaus Setbacks - 1851 Franchise

No Excuses: Overcoming Common Gym Plateaus and Setbacks

world-gym-overcoming-plateaus-setbacks

Right at Home

Ben Aydin on Building a Right at Home Franchise: Hard Work, Growth and Making an Impact

ben-aydin-on-building-a-right-at-home-franchise-hard-work-growth-and-making-an-impact

Why Strength-Focused Gyms Are on the Rise: The World Gym Difference

why-strength-focused-gyms-are-on-the-rise-the-world-gym-difference

The World Gym Mentality: How Strength Training Builds Confidence

the-world-gym-mentality-how-strength-training-builds-confidence

Griswold

Celebrating Women Franchisees: The Empowering Stories Behind Griswold’s Female Leaders

celebrating-women-franchisees-the-empowering-stories-behind-griswolds-female-leaders

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Tariff Tensions Threaten U.S. Restaurants with Rising Costs and Supply Chain Disruptions

tariff-tensions-threaten-us-restaurants-with-rising-costs-and-supply-chain-disruptions

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

Husband-and-Wife Team Announces Opening of 15 Squeeze Massage Shops in Boston

MORE STORIES LIKE THIS