1851

It was more than just shared aisles and retail strategies that brought&nbsp;<a href="https://www.linkedin.com/in/brian-boucher-40395b11/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">Brian</a> and&nbsp;<a href="https://www.linkedin.com/in/christina-boucher-20bb02248?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">Christina Boucher</a> together — it was a shared dream. Meeting amid the hustle of corporate careers at Target, the couple discovered not only a mutual love for each other, but also a united passion for entrepreneurship and wellness. Now, they're channeling this shared passion into their newest venture,&nbsp;<a href="https://1851franchise.com/squeezemassage">Squeeze Massage</a>, the upscale massage franchise from the founders of&nbsp;<a href="https://1851franchise.com/squeezemassage/the-masterminds-behind-drybar-are-transforming-the-massage-industry-with-the-tech-driven-franchise-squeeze-on-its-path-to-developing-500-units-by-2027-2721588">Drybar</a>.&nbsp;<h2>From Retail to Family … to Franchising</h2>Brian's career trajectory through major retail giants like Target, Lowe’s Home Improvement, and Under Armour — followed by his role as chief operating officer at one of the largest Planet Fitness franchisees — has equipped him with a wealth of operational expertise. Christina also brings a strong foundation in retail management and operations: Starting at Target in entry-level management, she eventually became a group merchandise leader responsible for 79 stores.&nbsp; After meeting in their respective corporate roles with Target, Brian and Christina hit it off and were soon ready to start a new adventure: family life.&nbsp; “Leaving Target to start our family was a tough decision, given my passion for work,” said Christina. “However, we knew we were committed to opening our own franchise when the time was right. Before that, I joined a start-up and helped them get the business off the ground, all of which set the stage for franchising.” In 2022, the couple decided it was finally time to dive into their own entrepreneurial venture and quickly determined franchising was the way to go.&nbsp; “The idea was not to start a private venture from scratch but to align with a franchise model that could offer the support needed for rapid scaling,” said Brian. “We sought a fresh, emerging concept, steering clear of saturated markets. Our focus was on finding a franchise that was just beginning to make its mark, with few to no existing locations, to truly be part of something groundbreaking."<h2>Why Squeeze?</h2>Although the couple researched several franchise brands, discovering&nbsp;<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">Squeeze</a> was a major turning point in their due diligence process, Christina says.&nbsp; “It checked all of our boxes, thanks to its mission, the emphasis on people and its innovative approach,” she said. “Plus, since it was an emerging brand, we knew we could have a voice in the system and could help impact today, tomorrow and the future of Squeeze.” Since being founded in 2017, Squeeze has adeptly filled a market gap with its "affordable luxury" concept, offering massage services that are both high-quality and accessible. Built by the masterminds behind Drybar, Squeeze is quickly becoming one of the most exciting franchise players in the massage industry.&nbsp;“The franchise has a well-developed playbook, ensuring that every franchisee understands the&nbsp;<a href="https://1851franchise.com/squeezemassage/how-much-does-it-cost-to-open-a-squeeze-massage-franchise-2723174#trending">business model</a> is both comprehensive and straightforward to implement,” Brian said. “Additionally, we were attracted to the culture being cultivated within the team — optimistic, supportive and forward-thinking.”&nbsp; When it comes to the day-to-day operations, every aspect of Squeeze’s business model was thoughtfully designed with&nbsp;<a href="https://1851franchise.com/squeezemassage/why-these-franchisees-chose-squeeze-massage-2724339#franchisor">future operators</a> in mind. Unlike other franchise concepts, Squeeze even provides a centralized guest experience team as a first tier of support available to its franchisees (referred to as “operating partners”) and their teams seven days a week. This includes a comprehensive operations manual, favorable supply chain agreements for quality products and services, and advanced technology support. Their tech offerings include an app-based booking and payment platform, an internal CRM system, and other software solutions to streamline operations.&nbsp;Another critical factor for the Bouchers was their focus on&nbsp;<a href="https://1851franchise.com/squeezemassage/how-squeeze-massage-helps-franchisees-capitalize-on-booming-wellness-market-2723505#franchisor">health and wellness</a>, which is a significant part of their lives.&nbsp;“We knew from personal experience that Squeeze perfectly filled the gap in the market between low-quality, affordable massages and high-end, costly ones,” said Brian. “The concept reminded us of the success of Drybar but applied to the massage industry, highlighting the potential for scalability and success." Squeeze goes beyond the traditional massage model, offering a customer experience rooted in modernity and convenience. Utilizing an industry-leading technology platform, for example, Squeeze allows guests to browse therapists, book appointments and even customize their massage preferences, all within the platform. Guests can also review all-inclusive pricing where extras like deep tissue, heat therapy, aromatherapy, prenatal massage and percussion therapy don’t cost extra, as well as a friendly and value-packed membership program with deeply discounted massages, month-to-month commitments and the ability to gift massages to friends and family.&nbsp;<h2>The Squeeze Difference and Future Plans&nbsp;</h2>With plans to open 15 shops in the Greater Boston area, at an average rate of two or three per year, the Bouchers are committed to scaling alongside the Squeeze brand.&nbsp; “Everything about Squeeze has exceeded our expectations — the people, the culture, the support, the business model,” said Brian. “They’ve been incredibly open from day one and listened to our feedback, thoughts, requests, ideas. What they’ve built is amazing, but they are open to listening so that everyone can be successful. That is a true testament to the culture they’ve built around the brand.”As Squeeze continues to expand, with over 85 locations in development and plans to sign over 100 units&nbsp;<a href="https://1851franchise.com/squeezemassage/5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944#franchisor">by the end of 2024</a>, the brand represents an attractive opportunity for potential franchisees who share the same vision for health, wellness and community.&nbsp;For more information on franchising with Squeeze, visit:<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&amp%3B%3Butm_medium=article&amp%3B%3Butm_campaign=dynamic-husband-and-wife-duo-open-denver-squeeze-massage-franchise-2723377&amp%3Butm_medium=article&amp%3Butm_campaign=why-these-franchisees-chose-squeeze-massage-2724339&utm_source=1851franchise.com&utm_medium=article&utm_campaign=husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston-2725596" target="_blank" rel="nofollow">&nbsp;</a><a href="https://1851franchise.com/squeezemassage/info">https://1851franchise.com/squeezemassage/info</a>

Squeeze Massage Franchisee to Open 15 Shops in Boston

1851 Franchise

With their combined operational and franchising experience, Brian and Christina Boucher are hoping to revolutionize the way massages are offered in the Greater Boston area.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Husband-and-Wife Team Announces Opening of 15 Squeeze Massage Shops in Boston

husband-and-wife-team-announces-opening-of-15-squeeze-massage-shops-in-boston

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Husband-and-Wife Team Announces Opening of 15 Squeeze Massage Shops in Boston

MORE STORIES LIKE THIS