Idolize Brows and Beauty Heads South: Announces Southeast Markets in Latest Expansion Efforts

Since opening the doors of its first location to the Charlotte community nearly 10 years ago in 2009, Idolize Brows and Beauty founder and CEO Mo Pandoria has envisioned the brand as a nationally-known name.

Now, after growing to eight locations amongst the east coast in North Carolina and Virginia, with two of those locations being locally owned and operated by franchisees, the brand is looking to expand southward, heavily targeting Atlanta, GA and cities throughout the state of Florida, including Orlando, Miami, Fort Lauderdale and Tampa.

“Both the Atlanta and Florida markets are booming right now,” said Pandoria. “We really want to capitalize on the incredible economic growth in both of these states, but it’s also extremely important to us that we are able to set up future franchisees for success with the proximity to our Charlotte headquarters.”

With Orlando having the third-highest job growth rate among the 40 biggest metro areas, according to Business Insider, and the Atlanta region's 2016 GDP growth rate coming at 3.7%, the eighth-highest in the nation, Pandoria emphasizes the brand’s confidence in, and excitement to enter, the two markets, with the help from qualified franchisees local to the areas.

“In Atlanta, we have the potential to open up six to eight stores easily and we expect each of the cities in Florida to be able to hold multiple units as well,” said Pandoria. “Idolize has always been about providing exceptional, affordable beauty services to our clients and doing so by building a culture for our franchisees and owners that’s centered around trust, respect and professionalism, and we’re very excited to continue driving that mission as we partner with new franchisees who share those same values.”

The Idolize Brows and Beauty franchise opportunity costs between $99,100 - $ 251,170 and is best suited for entrepreneurs looking to take advantage of the growing personal and skin care markets and want to offer a one-stop shop of pampering beauty services to their local community.