This troubling bit of brand marketing has left everyone with a lot of questions.
Brands love holidays, especially for Twitter content purposes. As such, a holiday rooted in love and appreciation like Mother’s Day is somewhat low-hanging fruit for many, which is why it was somewhat startling to see breakfast chain IHOP whiff so badly on Sunday.
The brand posted a tweet with an ultrasound image revealing a stack of pancakes in a womb, complete with a caption reading, “If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there!”
Understandably, the tweet was met with mixed responses—mostly confusion, with some revulsion sprinkled in.
Recounting the instance, AdWeek said it best, “The tweet raises so many questions. Just, so many. Each one more disturbing than the last. Is this implying a uterus and a stomach are the same thing? Are those pancakes currently exiting the body? But the only question that really matters is: Good god, why?”
Read the full story here.
Image Source: IHOP (Twitter)