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Brands love holidays, especially for Twitter content purposes. As such, a holiday rooted in love and appreciation like Mother&rsquo;s Day is somewhat low-hanging fruit for many, which is why it was somewhat startling to see breakfast chain IHOP whiff so badly on Sunday. 

The brand <a href="https://twitter.com/IHOP/status/1127559090903945217?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ihops-mothers-day-miss-pancake-ultrasound-tweet-received-poorly-2709942" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">posted a tweet with an ultrasound image revealing a stack of pancakes in a womb</a>, complete with a caption reading, &ldquo;If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother&rsquo;s Day to ALL the moms out there!&rdquo;

Understandably, the tweet was met with mixed responses&mdash;mostly confusion, with some revulsion sprinkled in.

Recounting the instance, <a href="https://www.adweek.com/brand-marketing/ihop-traumatized-the-internet-with-its-mothers-day-tweet-of-a-pancake-filled-womb/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ihops-mothers-day-miss-pancake-ultrasound-tweet-received-poorly-2709942" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">AdWeek said it best</a>, &ldquo;The tweet raises so many questions. Just, so many. Each one more disturbing than the last. Is this implying a uterus and a stomach are the same thing? Are those pancakes currently exiting the body? But the only question that really matters is: Good god, why?&rdquo;

Read the full story <a href="https://www.adweek.com/brand-marketing/ihop-traumatized-the-internet-with-its-mothers-day-tweet-of-a-pancake-filled-womb/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ihops-mothers-day-miss-pancake-ultrasound-tweet-received-poorly-2709942" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: IHOP&nbsp;(Twitter)

IHOP's Mother's Day Miss: Pancake Ultrasound Tweet Received Poorly

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This troubling bit of brand marketing has left everyone with a lot of questions. 

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IHOP's Mother's Day Miss: Pancake Ultrasound Tweet Received Poorly

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