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Just five months after product testing began at 140 locations in New York, Chicago and New Jersey, <a href="https://www.whitecastle.com/about/company/real-estate-and-licensing?utm_source=1851franchise.com&utm_medium=article&utm_campaign=impossible-foods-plant-based-burger-coming-to-white-castle-locations-nationwide-2707835" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">White Castle</a> announced it is introducing the plant-based Impossible Slider at all 377 of its licensed locations nationwide for just $1.99. 

The burger was developed by Impossible Foods to imitate a traditional hamburger&rsquo;s taste and consistency. <a href="https://www.restaurantbusinessonline.com/food/white-castle-take-its-impossible-slider-national?utm_source=1851franchise.com&utm_medium=article&utm_campaign=impossible-foods-plant-based-burger-coming-to-white-castle-locations-nationwide-2707835" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">While Restaurant Business Online noted</a> the burger first began appearing in high-end New York City restaurants, White Castle&rsquo;s advancement of the Impossible Foods product marks the first widely-distributed processed vegan food option available to consumers at an accessible price point.&nbsp;Impossible Slider sales &ldquo;easily exceeded&rdquo; White Castle&rsquo;s expectations, CEO Lisa Ingram said in a statement, also citing the plant-based burger&rsquo;s popularity among new and existing customers alike. 

<a href="https://techcrunch.com/2018/09/12/impossible-foods-is-going-to-every-white-castle/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=impossible-foods-plant-based-burger-coming-to-white-castle-locations-nationwide-2707835" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A TechCrunch article</a> about the nationwide rollout cited a statement from Impossible Foods founder and CEO Dr. Patrick O. Brown that read, &ldquo;White Castle is teaching us how to popularize plant-based meat and become a mainstream, mass market menu item and cultural icon.&rdquo;

Image courtesy of <a href="https://twitter.com/WhiteCastle/status/1039891381853007873?utm_source=1851franchise.com&utm_medium=article&utm_campaign=impossible-foods-plant-based-burger-coming-to-white-castle-locations-nationwide-2707835" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">@WhiteCastle on Twitter</a>.

White Castle, Impossible Foods, Impossible Slider, plant-based burger, meatless burger, vegan burger

Impossible Foods’ Plant-Based Burger Coming to White Castle Locations Nationwide

1851 Franchise

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