In Promotional Stunt, Arby's Makes Actor and Comedian H. Jon Benjamin Its Head of Sandwiches
Arby’s wants the public to know they make more than just roast beef sandwiches.
Arby’s has chosen actor and comedian H. Jon Benjamin to be their Head of Sandwiches in a new promotional campaign, according to a report in QSR magazine.
In addition to his comedy and acting, Benjamin is known for his extensive voice work in adult animated shows such as “Archer” and “Bob’s Burgers.”
As the Head of Sandwiches for Arby’s, Benjamin must let customers know about the many options they have. The Arby’s brand is primarily known for its roast beef sandwiches, and the brand wants customers to know they have far more options, according to QSR.
In one of the commercials, Benjamin points out how so many Arby’s signs state “Arby’s Roast Beef Sandwich Is Delicious.”
