Paris-based creative director Sylvain Boyer is suggesting that companies engage Ecobranding to save the environment and money at the same time.
It’s expensive to build a brand, especially when printer ink costs twice as much as Chanel’s iconic N°5 perfume. Take a multi-billion dollar brand like McDonald’s, for example—the company has to print its logo on millions of cups, containers and bags across the world. That’s why a creative director is promoting a new type of branding, according to a recent Inc. article.
Sylvain Boyer, who’s based in Paris, is introducing an idea called Ecobranding. It’s a concept that’s both practical and radical—Boyer is proposing reducing the amount of ink used to print brands’ logos without compromising their integrity. Right now, Boyer isn’t working with major companies to create more eco-friendly logo designs. However, if implemented, Ecobranding could reduce ink and water consumption. In fact, Boyer estimates that his treatment could reduce the amount of ink used by McDonald’s by 34.11 percent.
Inc. notes that on his website, Boyer says, “Eco-branding could change the way we design brands in the future and make the world more sustainable.”
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