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It&rsquo;s expensive to build a brand, especially when printer ink costs twice as much as Chanel&rsquo;s iconic N&deg;5 perfume. Take a multi-billion dollar brand like McDonald&rsquo;s, for example&mdash;the company has to print its logo on millions of cups, containers and bags across the world. That&rsquo;s why a creative director is promoting a new type of branding, <a href="https://www.inc.com/betsy-mikel/1-simple-tweak-to-mcdonalds-logo-could-save-fast-food-giant-gobs-of-money.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inc-1-simple-tweak-to-the-mcdonalds-logo-could-save-the-fast-food-giant-gobs-of-money-2704439" target="_blank" rel="nofollow" target="_blank">according to a recent Inc. article</a>.

Sylvain Boyer, who&rsquo;s based in Paris, is introducing an idea called Ecobranding. It&rsquo;s a concept that&rsquo;s both practical and radical&mdash;Boyer is proposing reducing the amount of ink used to print brands&rsquo; logos without compromising their integrity. Right now, Boyer isn&rsquo;t working with major companies to create more eco-friendly logo designs. However, if implemented, Ecobranding could reduce ink and water consumption. In fact, Boyer estimates that his treatment could reduce the amount of ink used by McDonald&rsquo;s by 34.11 percent.

Inc. notes that on his website, Boyer says, &ldquo;Eco-branding could change the way we design brands in the future and make the world more sustainable.&rdquo;

To read the original article, <a href="https://www.inc.com/betsy-mikel/1-simple-tweak-to-mcdonalds-logo-could-save-fast-food-giant-gobs-of-money.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inc-1-simple-tweak-to-the-mcdonalds-logo-could-save-the-fast-food-giant-gobs-of-money-2704439" target="_blank" rel="nofollow" target="_blank">click here</a>.

Inc.: 1 Simple Tweak to the McDonald’s Logo Could Save the Fast Food Giant Gobs of Money

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Paris-based creative director Sylvain Boyer is suggesting that companies engage Ecobranding to save the environment and money at the same time.


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Inc.: 1 Simple Tweak to the McDonald’s Logo Could Save the Fast Food Giant Gobs of Money

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