1851

<a href="https://www.iwgplc.com/en-gb/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">International Workplace Group (IWG)</a>, the 3,300-location flexible workspace global powerhouse parent of&nbsp;<a href="https://www.regus.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Regus</a>, a professional workplace brand;&nbsp;<a href="https://www.spacesworks.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Spaces</a>, a creative workplace brand;&nbsp;<a href="https://www.hq.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">HQ</a>, a hassle-free workplace brand; and&nbsp;<a href="https://signatureworkspace.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Signature</a>, a luxurious workspace brand, has become more relevant than ever. While flexible workspaces were growing in popularity pre-COVID, the pandemic certainly accelerated the trend. Today, 90% of workers in North America are working in a more flexible way and 88% of companies are supporting those workers. That means landlords have a prime opportunity to cater to this demand by partnering with IWG. Best of all, building owners do not need to worry about converting their&nbsp;entire real estate portfolio to flexible workspaces.“Business investors only need to convert some of the space under their portfolio,” said IWG CEO of the Americas&nbsp;<a href="https://ca.linkedin.com/in/wayne-berger-174a3a5?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Wayne Berger</a>. “We’ve been able to successfully launch an IWG location in a space as small as 10,000 square feet. This will simply provide them with a new stream of potential tenants they can’t access today. It is also a new stream of income.”And these types of solutions are increasingly attractive to business investors trying to navigate a post-COVID world. With remote and hybrid work on the rise and the culture of work rapidly evolving, many employers are downsizing or eliminating their brick-and-mortar office space altogether. This is leading to many business investors struggling to identify tenants willing to commit to long-term leases to fill current or upcoming vacancies.&nbsp;“Some owners have been struggling to fill space for years, and others just had some become available,” said IWG Regional Director of Partnership Growth&nbsp;<a href="https://www.linkedin.com/in/ryansemler15?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Ryan Semler</a>. “We can now offer them flexible opportunities in any type of building, not just your standard office space. You may own a retail building, a transport hub, an apartment complex, a hotel. It doesn’t matter. You can really see it from all sides of the spectrum. More and more building owners are starting to see the value of bringing a flexible workspace to their portfolio.”Building owners can take a percentage of their portfolio, partner with IWG and invest capital to convert that space to a flexible workspace. This provides business investors with operating income from day one, a higher return on net assets and increased flexibility, similar to how Airbnb has distributed residential real estate, Berger says.“We currently operate the largest platform in the globe when it comes to real estate,” said Berger. “Why does that make a difference for building owners? Today, we receive 1.5 million inquiries every year from people, companies and workers, who are explicitly looking for space. The demand continues to come in, and now we are trying to keep up with supply. The bigger we are, the more demand we drive, which in turn means we need more locations. That is why, if you are a property owner or a management company with empty space in your portfolio, the time has never been better to join IWG, activate that space into a high-demand flexible workspace and bring in revenue immediately.”In a recent webinar, 1851 Franchise Publisher&nbsp;<a href="https://www.linkedin.com/in/powills?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Nick Powills</a>, IWG Regional Director of Partnership Growth&nbsp;<a href="https://www.linkedin.com/in/ryansemler15?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Ryan Semler</a> and IWG CEO of the Americas&nbsp;<a href="https://ca.linkedin.com/in/wayne-berger-174a3a5?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">Wayne Berger</a> discussed how IWG has seen record-breaking agreements with business investors to turn empty building space into profitable revenue. Watch the full conversation&nbsp;<a href="https://www.youtube.com/watch?v=TAT-VQsqrq0&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">here</a>.&nbsp;Learn more at&nbsp;<a href="https://www.iwgplc.com/en-gb/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-business-investors-are-diversifying-their-portfolio-with-iwg-2721957" target="_blank" rel="nofollow">https://www.iwgplc.com/en-gb/develop-a-location</a>.

Why Business Investors Are Diversifying Their Portfolio with IWG

1851 Franchise

By converting even just a fraction of their commercial real estate portfolio — as little as 10,000 square feet — to a flexible workspace, building owners can turn empty building space into profitable revenue.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-business-investors-are-diversifying-their-portfolio-with-iwg

United Water Restoration Group

image of water restoration group Air Force veteran Nathan Sherman

Is United Water Restoration Group the Right Franchise Opportunity for First-Time Business Owners?

united-water-restoration-group-first-time-business-owners

Paris Baguette

image of Paris baguette franchise owner success

The Recipe for Success: A Step-By-Step Guide to Opening a Paris Baguette Franchise

paris-baguette-franchise-process

Onigilly Japanese Kitchen

Image of Onigilly restaurant franchise Reports Record 2025 Growth in Fast Casual

Onigilly Japanese Kitchen Closes 2025 With Record Sales Growth and Expanding Franchise Pipeline

onigilly-franchise-2025-growth-fast-casual

Pool Scouts

Pool Scouts Franchise - 2025 Annual Convention - Dallas TX - 1851 Franchise

Pool Scouts' 2025 Conference Sets the Stage for the Brand's Next Phase of Growth

pool-scouts-2025-conference-recap

Home Halo

image of a home halo franchisee elder care business owner franchisee

Why Home Halo Franchise Owners Don’t Just Run a Senior Home Care Business — They Lead a Local Care Company

why-home-halo-franchise-owners-become-local-care-leaders

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

The Top 15 Pet Wellness and Vet Care Franchises for 2025

top-pet-wellness-franchise-opportunities

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

Why Business Investors Are Diversifying Their Portfolio with IWG

MORE STORIES LIKE THIS