bannerFranchisor Stories

JDog Brands’ Tactical Treasures Podcast Gives a New Voice to the Military Community

The exclusively veteran-owned home services franchise launched the podcast to spotlight Veterans and military spouses.

By Victoria CampisiStaff Writer
SPONSORED 11:11AM 09/12/22

JDog Brands, the veteran-focused franchisor behind JDog Junk Removal & Hauling and JDog Carpet Cleaning & Floor Care, has announced the launch of its podcast, Tactical Treasures, which will share the stories of Veterans and military family members. 

Listeners will be able to hear host Tracy Flanagan, co-founder and Senior Vice President of JDog Brands, interview voices in the military space biweekly about specific objects or moments in time that they turned into `tactical treasures' for their military careers, businesses or lives. 

"The podcast has turned into an awesome platform to give Veterans and military spouses a space to talk about military service and how they're continuing to serve their communities post service, whether that means launching a business or writing a book,” said Flanagan.

Created in 2012, JDog Brands has always had the unique mission to help Veterans achieve the American dream of entrepreneurship by creating a clear path to successful business ownership. Today, JDog Brands has grown to feature nearly 300 franchise locations across the United States. 

Recently, JDog Brands has been expanding into new markets with some of the most recent being Pensacola, Florida, and Raleigh, North Carolina. Franchisees are also making waves in their communities with efforts suchdiaper drive to help single mothers and a coordinated a road trip throughout Maryland and Pennsylvania to help raise public awareness of the #RED Campaign. 

The idea for the podcast came as a spin-off of JDogs’ Operation Hidden Treasures TV show, which launched in 2021. Operation Hidden Treasures follows enterprising veterans and their families whose mission is to salvage and repurpose otherwise unused items and turn them into ‘hidden treasures’ for people in need.

“Each guest has to share a tactical treasure on the podcast. It doesn't necessarily have to be something physical,” said Flanagan. “It could be a motto, a relationship or something that helped them along their life's journey.”

Tactical Treasures has already featured prominent guests such as Jaime Chapman, co-founder and COO of the Military Spouse Chamber of Commerce; Carol Eggert, Brigadier General, US Army and Vice President of Military and Veteran Affairs at NBC Comcast; Jason Johnson, US Army Veteran and founder of Project K-9 Hero; Chuck Eastman, US Army Veteran and leader of Stop Soldier Suicide’s strategic partnership efforts; and more. 

Coming up, listeners can expect to hear from General David Petraeus, Fox & Friends co-host Pete Hegseth; General Walt Lord; Irreverent Warriors Vice President and COO Nate McDonald, Chris Hale and Mike Stevens, among others. 

Though podcasts have been around for nearly two decades, the industry has really seen a boom over the past several years. In 2022, the number of monthly podcast listeners in the United States is expected to increase by 6.1% year-over-year to 125 million and has been predicted to be a $94.8 billion industry by 2028. 

The introduction of JDog’s podcast will not only give a voice to the military community, but has the potential to grow the franchise by reaching a wider online audience. 

“The goal is to inspire fellow Veterans and military spouses with messages from these guests,” said Flanagan. Tactical Treasures releases episodes every other Wednesday, everywhere you get your podcasts. 

The total investment necessary to begin operation of a JDog Junk Removal & Hauling ranges from $30,000 to $110,000, including a $35,000 franchise fee. For more information on franchising with JDog Brands, visit: https://www.jdogbrands.com/.

MORE STORIES LIKE THIS