Sub chain works to raise money for veterans’ nonprofit in run up to Memorial Day.
Jersey Mike’s Subs is no stranger to lending a helping hand. The leading sub sandwich franchise celebrated the fifth iteration of its Month of Giving fundraising campaign during March, raising money for various charities supporting schools, hospitals, food banks and more.
Now, Jersey Mike’s is teaming up with nonprofit veterans’ organization Wreaths Across America to honor service members during the National Memorial Day Parade in Washington, D.C. on May 25.
Wreaths Across America hopes to commemorate and educate in party through wreath laying ceremonies at veteran cemeteries, including Arlington National Cemetery.
From May 20 to May 26, customer s can donate at all Jersey Mike’s Subs locations across the country, receiving a mini American flag in the process to celebrate Memorial Day. Meanwhile, on the big day itself, Jersey Mike’s will serve lunch to 1,000 active duty troops marching in the parade, as well as air a collection of special ads on the Radio America Network to support Wreaths Across America.
“Memorial Day is one day out of the year during which our military service members, past and present, are thanked,” said Karen Worcester, executive director of Wreaths Across America. “The continued support that we receive from Jersey Mike’s allows us to further our mission of remembering and honoring our fallen heroes every day of the year - and teaching future generations to do the same - and we truly appreciate their generous efforts.”
Jersey Mike’s has helped raise nearly $1 million for Wreaths Across America since 2012.