With a strong presence across 19 countries and over 50 years of experience as a company, Jollibee — the fried chicken franchise with over 100 locations across North America — is positioned as the next great franchise opportunity. Having operated in the United States for 25 years, growing a cult-like fan base and strong unit-level economics, Jollibee is now ready for aggressive, franchise-led growth across the country.
“I like to say that Jollibee is the best franchise opportunity most people haven’t discovered yet,” said Peter Wright, vice president of franchising. “As I learned more about the brand, I was blown away by the passion of our fans. There’s an incredibly strong, almost cult-like following. Every time I look at our social media, the comments are filled with people asking, ‘When are you bringing Jollibee to my market?’ The excitement is real, and it’s growing fast.”
This level of excitement from guests and the large amount of territory availability in the U.S. make Jollibee an attractive opportunity for entrepreneurs.
Jollibee’s unique market positioning starts with its product and the customer experience. Jollibee’s chicken has been named the best fried chicken in the U.S., and pairing the delicious food with a warm, welcoming in-restaurant experience builds loyal fans who consistently return.
“The restaurants are beautiful, warm and inviting,” Wright said. “The team is smiling, saying hello and making sure you’re taken care of. It’s a great experience, and once someone visits, they’re instant fans of the brand.”
The great food, surrounded by a spirit of true hospitality, creates intense customer loyalty.
Although it’s based in the Philippines, Jollibee is proving its appeal across a broader market. “Jollibee is not a Filipino restaurant; Jollibee is a fried chicken restaurant,” Wright said. “We’re seeing an ever-increasing percentage of our customers coming from the mainstream population.”
Chicken is a classic food item with strong, steady demand. The fast food chicken restaurant market in the U.S. alone reached $63.7 billion in revenue in 2025, climbing at an annualized growth rate of 5.6% for the five previous years. This growth trajectory makes the chicken space quite attractive for investors, but such impressive growth is driven by a strong, existing presence.
For multi-unit franchisees, the chicken category as a whole is at capacity in many markets. Legacy brands are sold out in many prime territories, and it can be difficult to find a path to true scale with these brands. Jollibee, on the other hand, still has substantial white space across the U.S.
“We have some of the best markets in the country still available,” Wright said.
This availability does not point to a lack of experience, though. Jollibee has already established 100-plus locations across North America that can serve as a proof of concept, and the team has used the insights gained through this development to further strengthen the foundation that will support future franchisees.
Better yet, many Jollibee locations outpace the performance of others in the chicken space. Free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million.*
Jollibee is intentionally designing its growth strategy to attract high-level operators. By partnering with entrepreneurs who already have intimate knowledge of the markets where they operate, the brand will be able to grow through franchising while maintaining the food and customer service quality it is loved for.
As Jollibee grows, the team is looking to plant flags in the top 200 designated market areas and highly populated, high-foot-traffic spots.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/jollibee.
*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14/42.4% exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16/42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
Jollibee
SPONSORED
With bold flavors, a cult-like following and notable white space across the U.S., the chicken franchise offers a unique combination of a well-proven model and incredible growth potential.
With a strong presence across 19 countries and over 50 years of experience as a company, Jollibee — the fried chicken franchise with over 100 locations across North America — is positioned as the next great franchise opportunity. Having operated in the United States for 25 years, growing a cult-like fan base and strong unit-level economics, Jollibee is now ready for aggressive, franchise-led growth across the country.
“I like to say that Jollibee is the best franchise opportunity most people haven’t discovered yet,” said Peter Wright, vice president of franchising. “As I learned more about the brand, I was blown away by the passion of our fans. There’s an incredibly strong, almost cult-like following. Every time I look at our social media, the comments are filled with people asking, ‘When are you bringing Jollibee to my market?’ The excitement is real, and it’s growing fast.”
This level of excitement from guests and the large amount of territory availability in the U.S. make Jollibee an attractive opportunity for entrepreneurs.
Jollibee’s unique market positioning starts with its product and the customer experience. Jollibee’s chicken has been named the best fried chicken in the U.S., and pairing the delicious food with a warm, welcoming in-restaurant experience builds loyal fans who consistently return.
“The restaurants are beautiful, warm and inviting,” Wright said. “The team is smiling, saying hello and making sure you’re taken care of. It’s a great experience, and once someone visits, they’re instant fans of the brand.”
The great food, surrounded by a spirit of true hospitality, creates intense customer loyalty.
Although it’s based in the Philippines, Jollibee is proving its appeal across a broader market. “Jollibee is not a Filipino restaurant; Jollibee is a fried chicken restaurant,” Wright said. “We’re seeing an ever-increasing percentage of our customers coming from the mainstream population.”
Chicken is a classic food item with strong, steady demand. The fast food chicken restaurant market in the U.S. alone reached $63.7 billion in revenue in 2025, climbing at an annualized growth rate of 5.6% for the five previous years. This growth trajectory makes the chicken space quite attractive for investors, but such impressive growth is driven by a strong, existing presence.
For multi-unit franchisees, the chicken category as a whole is at capacity in many markets. Legacy brands are sold out in many prime territories, and it can be difficult to find a path to true scale with these brands. Jollibee, on the other hand, still has substantial white space across the U.S.
“We have some of the best markets in the country still available,” Wright said.
This availability does not point to a lack of experience, though. Jollibee has already established 100-plus locations across North America that can serve as a proof of concept, and the team has used the insights gained through this development to further strengthen the foundation that will support future franchisees.
Better yet, many Jollibee locations outpace the performance of others in the chicken space. Free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million.*
Jollibee is intentionally designing its growth strategy to attract high-level operators. By partnering with entrepreneurs who already have intimate knowledge of the markets where they operate, the brand will be able to grow through franchising while maintaining the food and customer service quality it is loved for.
As Jollibee grows, the team is looking to plant flags in the top 200 designated market areas and highly populated, high-foot-traffic spots.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/jollibee.
*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14/42.4% exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16/42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
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