Own the "Best Chain Fried Chicken in America" Recognized by Eater

Jollibee is on a rapid growth trajectory in North America, with plans to significantly expand its footprint. The brand offers a strong investment opportunity backed by impressive financial performance. In the United States, Jollibee is franchised by JBM LLC. There, Jollibee locations boast average gross sales of over $4 million in 2024, with select in-line locations surpassing $9 million in annual sales. ¹ The brand’s strong performance is driven by a blend of unique, craveable food, high customer satisfaction and a robust marketing strategy.

As Jollibee aims to reach 500 locations in North America by 2028, there has never been a better time to invest. The brand is expanding its reach beyond its core Filipino-American demographic to attract a mainstream audience, offering a broader menu and more accessible store formats, such as drive-thru and food courts.

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 ¹ Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.  See Item 19 of the FDD.

Jollibee stands out in the crowded QSR space due to its innovative menu, which blends its Filipino heritage with fast food classics. The brand's commitment to quality is reflected in its exceptional food, service, and cleanliness standards, with 100% of its locations achieving Food Service and Cleanliness (FSC) certification in 2024.

The company’s expansion into mainstream markets, particularly through its multi-unit franchise program, is a key differentiator. Franchisees benefit from strong corporate support, including site selection assistance, extensive training, and robust marketing support. With a rapidly growing customer base, including loyal Filipino-American communities and a broadening appeal among non-Filipino consumers, Jollibee is well-positioned for continued success.

The ideal Jollibee franchisee is someone with significant business experience and a passion for quality service. The brand is seeking multi-unit franchisees who are committed to long-term growth and can demonstrate a track record of operational excellence. Franchisees should have a minimum net worth of $5 million and liquid assets of at least $2 million.

While prior restaurant experience is beneficial, it is not mandatory. Jollibee seeks franchisees who align with its family-oriented values, have strong leadership abilities, and are deeply committed to maintaining the brand’s high standards of quality.

Franchisees love Jollibee for its strong brand recognition and the level of support it provides. The company invests heavily in marketing, training and operations, making it easier for franchise owners to succeed. Jollibee’s proven franchising model has led to impressive financial performance, with the company seeing steady growth and strong sales across its locations. Many franchisees appreciate the brand’s ability to connect with both loyal Filipino-American customers and a growing mainstream audience, creating a reliable customer base that keeps coming back.