From humble beginnings as an ice cream parlor in the Philippines, Jollibee, the flagship brand of Jollibee Foods Corporation, has grown into a global restaurant powerhouse, captivating diners with its unique blend of heritage-inspired flavors and classic fast-food favorites. Now, with over 1,700 locations worldwide, including more than 100 across North America, Jollibee is a quick-service restaurant (QSR) that's capturing widespread consumer attention.
According to Beth Dela Cruz, President of JBM LLC, the franchisor of Jollibee in North America, 'We've got something special here and a wonderful fanbase. But we're also excited to share what we do with a wider audience and become one of the best restaurant companies in the world.”
Here’s why American consumers — and franchisees — are increasingly flocking to Jollibee.
The top reason Jollibee surpasses its competitors is undoubtedly its menu, centered around signature dishes that you can’t find anywhere else. Its beloved Chickenjoy — crispy fried chicken seasoned with a proprietary blend of spices — is consistently named a fan favorite, and was even crowned as “Best Chain Fried Chicken in America” by Eater.
Complementing the Chickenjoy are chicken tenders, chicken sandwiches, Angus burgers, and other quick service classics, along with specialties such as spaghetti and peach mango pies.
“We always talk about our food,” said Dela Cruz. “Our food is our strongest differentiator. The menu is a universal offering, and it allows us to win not only with Filipino-Americans but also with mainstream Americans.”
This unique balance, maintaining cultural authenticity while innovating for wider appeal, has enabled Jollibee to attract a passionate following across diverse demographics. Jollibee recently earned recognition as America's best fast food fried chicken by USA Today, as well as one of “America’s Hottest Brands” by AdAge.
Another key to Jollibee’s mainstream success is its relentless focus on maintaining high standards in every location. The company emphasizes rigorous quality control, with 100% of its U.S. locations certified for Food, Service and Cleanliness (FSC) in 2024— a remarkable standard in the quick-service industry.
“We’ve established very high standards for quality and consistency,” said Dela Cruz. “That’s the foundation of our business. Franchisees have to meet the same rigorous standards that our company-owned stores uphold every single day.”
This dedication to quality extends beyond the kitchen. Jollibee is known for a uniquely welcoming atmosphere, where employees greet guests with warmth, friendliness and genuine smiles, reflecting the brand’s Filipino heritage of hospitality and family-oriented values.
For franchisees, Jollibee offers a lucrative opportunity backed by solid financials. Free-standing locations boast average annual gross sales of over $4 million, making it a highly attractive franchise investment¹. With ambitious yet realistic plans to expand to over 500 locations in North America by 2028, franchisees joining now will benefit significantly from this upward momentum.
As Dela Cruz emphasizes, “We’ve spent decades perfecting our business model. Now is the time to franchise aggressively. We’re ready to work with franchisees who can amplify our growth.”
By successfully appealing both to its loyal Filipino-American customer base and a broader American audience, Jollibee is firmly positioning itself to become a dominant player in the U.S. quick-service restaurant market. Its irresistible combination of unique flavors, unparalleled quality, and strategic growth makes it one of the most compelling franchises available today.
“Our vision is clear: we’re aiming to become one of the top five restaurant companies in the world,” said Dela Cruz. “We know the path to achieving that goes directly through North America.”
The total initial investment necessary to open a Jollibee franchise ranges from $1.64 million to $4.89 million, depending on location and market type, including a franchise fee of $40,000². For more information on franchising with Jollibee, visit: https://www.jollibeefoods.com/franchising.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
____________________________
¹ Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
² The initial investment is an estimate based on development of corporate locations and does not include royalties or fees you will pay or any salary for an owner-operator. Costs will vary based on geographic area and building specifications and size. See Item 7 of the FDD for more information.
Jollibee
SPONSORED
Known for exceptional fried chicken and traditional fast-food favorites with a unique Filipino heritage, this chain is gaining recognition as America's favorite fried chicken.
From humble beginnings as an ice cream parlor in the Philippines, Jollibee, the flagship brand of Jollibee Foods Corporation, has grown into a global restaurant powerhouse, captivating diners with its unique blend of heritage-inspired flavors and classic fast-food favorites. Now, with over 1,700 locations worldwide, including more than 100 across North America, Jollibee is a quick-service restaurant (QSR) that's capturing widespread consumer attention.
According to Beth Dela Cruz, President of JBM LLC, the franchisor of Jollibee in North America, 'We've got something special here and a wonderful fanbase. But we're also excited to share what we do with a wider audience and become one of the best restaurant companies in the world.”
Here’s why American consumers — and franchisees — are increasingly flocking to Jollibee.
The top reason Jollibee surpasses its competitors is undoubtedly its menu, centered around signature dishes that you can’t find anywhere else. Its beloved Chickenjoy — crispy fried chicken seasoned with a proprietary blend of spices — is consistently named a fan favorite, and was even crowned as “Best Chain Fried Chicken in America” by Eater.
Complementing the Chickenjoy are chicken tenders, chicken sandwiches, Angus burgers, and other quick service classics, along with specialties such as spaghetti and peach mango pies.
“We always talk about our food,” said Dela Cruz. “Our food is our strongest differentiator. The menu is a universal offering, and it allows us to win not only with Filipino-Americans but also with mainstream Americans.”
This unique balance, maintaining cultural authenticity while innovating for wider appeal, has enabled Jollibee to attract a passionate following across diverse demographics. Jollibee recently earned recognition as America's best fast food fried chicken by USA Today, as well as one of “America’s Hottest Brands” by AdAge.
Another key to Jollibee’s mainstream success is its relentless focus on maintaining high standards in every location. The company emphasizes rigorous quality control, with 100% of its U.S. locations certified for Food, Service and Cleanliness (FSC) in 2024— a remarkable standard in the quick-service industry.
“We’ve established very high standards for quality and consistency,” said Dela Cruz. “That’s the foundation of our business. Franchisees have to meet the same rigorous standards that our company-owned stores uphold every single day.”
This dedication to quality extends beyond the kitchen. Jollibee is known for a uniquely welcoming atmosphere, where employees greet guests with warmth, friendliness and genuine smiles, reflecting the brand’s Filipino heritage of hospitality and family-oriented values.
For franchisees, Jollibee offers a lucrative opportunity backed by solid financials. Free-standing locations boast average annual gross sales of over $4 million, making it a highly attractive franchise investment¹. With ambitious yet realistic plans to expand to over 500 locations in North America by 2028, franchisees joining now will benefit significantly from this upward momentum.
As Dela Cruz emphasizes, “We’ve spent decades perfecting our business model. Now is the time to franchise aggressively. We’re ready to work with franchisees who can amplify our growth.”
By successfully appealing both to its loyal Filipino-American customer base and a broader American audience, Jollibee is firmly positioning itself to become a dominant player in the U.S. quick-service restaurant market. Its irresistible combination of unique flavors, unparalleled quality, and strategic growth makes it one of the most compelling franchises available today.
“Our vision is clear: we’re aiming to become one of the top five restaurant companies in the world,” said Dela Cruz. “We know the path to achieving that goes directly through North America.”
The total initial investment necessary to open a Jollibee franchise ranges from $1.64 million to $4.89 million, depending on location and market type, including a franchise fee of $40,000². For more information on franchising with Jollibee, visit: https://www.jollibeefoods.com/franchising.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
____________________________
¹ Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
² The initial investment is an estimate based on development of corporate locations and does not include royalties or fees you will pay or any salary for an owner-operator. Costs will vary based on geographic area and building specifications and size. See Item 7 of the FDD for more information.
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