Jollibee, the flagship brand of Jollibee Foods Corporation, is already a global leader in the quick-service restaurant (QSR) industry with over 1,700 locations worldwide and more than 100 stores across North America. But now, the fast-food sensation is aiming for an even bigger goal.
“Jollibee’s mission is to become one of the world's top five restaurant companies, and we cannot achieve that vision if we don't win here in North America,” said Beth Dela Cruz, President of JBM LLC, the North American Jollibee franchisor. "Franchising is a significant lever for growth, and now we’re ready to franchise aggressively because we know our brand resonates across diverse markets. That is why now is the time for entrepreneurs to join and ride this wave of growth."
With ambitious plans to reach several hundred North American locations by 2028, the brand is poised for explosive growth, providing franchisees a unique opportunity to join at a pivotal moment.
Founded in 1978 by Tony Tan Caktiong, Jollibee quickly rose from an ice cream parlor in the Philippines to become the flagship of Jollibee Foods Corporation, one of the largest restaurant companies globally. Over the years, the brand has evolved into a beloved fast-food powerhouse that blends Filipino flavors with American-style quick service, such as its iconic Chickenjoy fried chicken, Jolly Spaghetti and Peach Mango Pie.
While Jollibee has long enjoyed a dedicated following among the Filipino-American community, the brand is now leveraging this strong foundation to propel its growth beyond its original core demographic, strategically introducing menu items like chicken tenders and sandwiches tailored specifically to appeal to a broader mainstream audience. Now, Jollibee is uniquely positioned to capture new customers across diverse markets
"Our menu has something for everyone," said Dela Cruz. “Our food is our strongest differentiator. It's a universal offering, allowing us to appeal to a broad range of customers.”
The consensus is out — recently, Jollibee earned recognition as America’s best fast food fried chicken by USA Today, one of “America’s Hottest Brands” by AdAge, and "Best Chain Fried Chicken in America" by Eater.
Jollibee distinguishes itself from competitors through an unwavering dedication to quality, customer service and cleanliness. 100% of Jollibee's U.S. stores hold the brand's Food, Service and Cleanliness (FSC) certification in 2024.
“Our business model is battle-tested and resilient,” said Dela Cruz. “We invest deeply in operational excellence, proven by consistently strong same-store sales growth and high average unit volumes.”
Indeed, Jollibee's U.S. locations show impressive financial performance. Free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million — with some in-line locations even surpassing $9 million annually. ¹
Franchisees also benefit from extensive training programs, operational support and site-selection guidance. With a large percentage of corporate stores already achieving gold-level ratings (scoring 90% or higher in quality assessments), Jollibee’s proven operational model creates a strong foundation for success.
"Overall, our franchise partners benefit significantly from our strong global supply chain, well-established processes and powerful brand equity," Dela Cruz said. "And most importantly, franchisees get to be part of a family-oriented culture dedicated to bringing joy to customers."
Jollibee seeks franchisees with a minimum net worth of $5 million and liquid assets of at least $2 million. Ideal candidates are experienced entrepreneurs with strong leadership skills who value community involvement and align with Jollibee’s family-oriented culture. Although previous restaurant experience is beneficial, it isn't required. Jollibee is also actively recruiting multi-unit franchisees through strategic area development agreements.
"We're looking for partners who deeply understand the importance of brand integrity and delivering exceptional customer service," said Dela Cruz. "Our ideal franchisee is passionate about creating joyful experiences for every customer."
The total initial investment for a Jollibee franchise ranges from $1.64 million to $4.89 million, including a $40,000 franchise fee. Franchisees pay a royalty of 5%, with an additional 4% for marketing contributions.
"We understand the power of franchising and are committed to helping our franchisees be successful," Dela Cruz said. "We’re open to innovative ideas and flexible approaches, such as streamlined menus and varied store formats, including drive-thrus and inline stores."
Now is a pivotal time to join Jollibee’s growth story. Jollibee’s strategy for growth in the U.S. involves expanding aggressively into mainstream markets and accessible locations, including busy free-standing restaurants, shopping malls and even major airport hubs such as LAX. The brand is already a visible presence in prominent locations, like its high-profile Times Square store, further raising awareness among new consumers.
“We believe our stores themselves are billboards — they’re powerful statements of our brand’s strength and growing popularity,” said Dela Cruz. "We are opening in key strategic markets and introducing menu items that resonate broadly, like chicken tenders and chicken sandwiches, to attract mainstream customers without losing our distinct Filipino identity."
The company recently signed franchise agreements that will bring Jollibee to several major metropolitan areas, including Brooklyn, Philadelphia, Dallas and Seattle.
“We believe that now is the right time,” said Dela Cruz. “Our corporate stores have proven success, and now we’re using franchising to accelerate our growth. We’ve signed with five franchise groups who are now committed to opening 48 stores over the next five years. So, yes — we’re franchising, and we’re franchising aggressively.”
The brand’s strategic shift toward mainstream markets, coupled with menu adaptations to attract broader consumer segments, creates an exciting opportunity for franchisees to capture new markets while leveraging the existing loyal Filipino-American customer base.
"The opportunity to invest in Jollibee is unique because we're at a transformative moment," said Dela Cruz. "We have an amazing brand and a very loyal Filipino base. But the goal now is also to win in the mainstream market. If we don’t win in the mainstream, we won’t achieve our ambition of becoming a top-five global restaurant company. That’s our goal, and we will reach it. Franchisees joining now will play a critical role in shaping the future of the brand and tapping into a significant growth trajectory."
For more information on franchising with Jollibee, visit: https://www.jollibeefoods.com/franchising.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
____________________________________
¹ Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
Jollibee
SPONSORED
As Jollibee accelerates its North American expansion, JBM LLC franchisees have the chance to invest in a globally beloved brand with unmatched customer loyalty and record-breaking performance.
Jollibee, the flagship brand of Jollibee Foods Corporation, is already a global leader in the quick-service restaurant (QSR) industry with over 1,700 locations worldwide and more than 100 stores across North America. But now, the fast-food sensation is aiming for an even bigger goal.
“Jollibee’s mission is to become one of the world's top five restaurant companies, and we cannot achieve that vision if we don't win here in North America,” said Beth Dela Cruz, President of JBM LLC, the North American Jollibee franchisor. "Franchising is a significant lever for growth, and now we’re ready to franchise aggressively because we know our brand resonates across diverse markets. That is why now is the time for entrepreneurs to join and ride this wave of growth."
With ambitious plans to reach several hundred North American locations by 2028, the brand is poised for explosive growth, providing franchisees a unique opportunity to join at a pivotal moment.
Founded in 1978 by Tony Tan Caktiong, Jollibee quickly rose from an ice cream parlor in the Philippines to become the flagship of Jollibee Foods Corporation, one of the largest restaurant companies globally. Over the years, the brand has evolved into a beloved fast-food powerhouse that blends Filipino flavors with American-style quick service, such as its iconic Chickenjoy fried chicken, Jolly Spaghetti and Peach Mango Pie.
While Jollibee has long enjoyed a dedicated following among the Filipino-American community, the brand is now leveraging this strong foundation to propel its growth beyond its original core demographic, strategically introducing menu items like chicken tenders and sandwiches tailored specifically to appeal to a broader mainstream audience. Now, Jollibee is uniquely positioned to capture new customers across diverse markets
"Our menu has something for everyone," said Dela Cruz. “Our food is our strongest differentiator. It's a universal offering, allowing us to appeal to a broad range of customers.”
The consensus is out — recently, Jollibee earned recognition as America’s best fast food fried chicken by USA Today, one of “America’s Hottest Brands” by AdAge, and "Best Chain Fried Chicken in America" by Eater.
Jollibee distinguishes itself from competitors through an unwavering dedication to quality, customer service and cleanliness. 100% of Jollibee's U.S. stores hold the brand's Food, Service and Cleanliness (FSC) certification in 2024.
“Our business model is battle-tested and resilient,” said Dela Cruz. “We invest deeply in operational excellence, proven by consistently strong same-store sales growth and high average unit volumes.”
Indeed, Jollibee's U.S. locations show impressive financial performance. Free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million — with some in-line locations even surpassing $9 million annually. ¹
Franchisees also benefit from extensive training programs, operational support and site-selection guidance. With a large percentage of corporate stores already achieving gold-level ratings (scoring 90% or higher in quality assessments), Jollibee’s proven operational model creates a strong foundation for success.
"Overall, our franchise partners benefit significantly from our strong global supply chain, well-established processes and powerful brand equity," Dela Cruz said. "And most importantly, franchisees get to be part of a family-oriented culture dedicated to bringing joy to customers."
Jollibee seeks franchisees with a minimum net worth of $5 million and liquid assets of at least $2 million. Ideal candidates are experienced entrepreneurs with strong leadership skills who value community involvement and align with Jollibee’s family-oriented culture. Although previous restaurant experience is beneficial, it isn't required. Jollibee is also actively recruiting multi-unit franchisees through strategic area development agreements.
"We're looking for partners who deeply understand the importance of brand integrity and delivering exceptional customer service," said Dela Cruz. "Our ideal franchisee is passionate about creating joyful experiences for every customer."
The total initial investment for a Jollibee franchise ranges from $1.64 million to $4.89 million, including a $40,000 franchise fee. Franchisees pay a royalty of 5%, with an additional 4% for marketing contributions.
"We understand the power of franchising and are committed to helping our franchisees be successful," Dela Cruz said. "We’re open to innovative ideas and flexible approaches, such as streamlined menus and varied store formats, including drive-thrus and inline stores."
Now is a pivotal time to join Jollibee’s growth story. Jollibee’s strategy for growth in the U.S. involves expanding aggressively into mainstream markets and accessible locations, including busy free-standing restaurants, shopping malls and even major airport hubs such as LAX. The brand is already a visible presence in prominent locations, like its high-profile Times Square store, further raising awareness among new consumers.
“We believe our stores themselves are billboards — they’re powerful statements of our brand’s strength and growing popularity,” said Dela Cruz. "We are opening in key strategic markets and introducing menu items that resonate broadly, like chicken tenders and chicken sandwiches, to attract mainstream customers without losing our distinct Filipino identity."
The company recently signed franchise agreements that will bring Jollibee to several major metropolitan areas, including Brooklyn, Philadelphia, Dallas and Seattle.
“We believe that now is the right time,” said Dela Cruz. “Our corporate stores have proven success, and now we’re using franchising to accelerate our growth. We’ve signed with five franchise groups who are now committed to opening 48 stores over the next five years. So, yes — we’re franchising, and we’re franchising aggressively.”
The brand’s strategic shift toward mainstream markets, coupled with menu adaptations to attract broader consumer segments, creates an exciting opportunity for franchisees to capture new markets while leveraging the existing loyal Filipino-American customer base.
"The opportunity to invest in Jollibee is unique because we're at a transformative moment," said Dela Cruz. "We have an amazing brand and a very loyal Filipino base. But the goal now is also to win in the mainstream market. If we don’t win in the mainstream, we won’t achieve our ambition of becoming a top-five global restaurant company. That’s our goal, and we will reach it. Franchisees joining now will play a critical role in shaping the future of the brand and tapping into a significant growth trajectory."
For more information on franchising with Jollibee, visit: https://www.jollibeefoods.com/franchising.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
____________________________________
¹ Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
