Jollibee

In a&nbsp;<a href="https://podcasts.apple.com/us/podcast/jollibee-is-ready-for-its-u-s-growth-push-with-peter-wright/id1448762355?i=1000746240075&utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-uncut-jollibee-is-ready-for-its-us-growth-push-with-peter-wright-2731362" target="_blank" rel="nofollow">recent episode of the “QSR Uncut” podcast</a>,&nbsp;<a href="https://1851franchise.com/jollibee/franchise-growth-peter-wright-2730632">Peter Wright</a>, vice president of franchising at&nbsp;<a href="https://www.jollibeefoods.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-uncut-jollibee-is-ready-for-its-us-growth-push-with-peter-wright-2731362" target="_blank" rel="nofollow">Jollibee</a>, sat down to unpack why one of the world’s most successful restaurant brands still feels like a “hidden giant” in the United States — and how franchising is set to change that. Wright, who joined&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> after leadership roles at Panera Bread and Starbucks, describes his own surprise at discovering the brand firsthand, despite its massive global footprint. Jollibee has operated company-owned locations in North America for 25 years, with more than 100 units across the U.S. and Canada, and more than 1,800 locations worldwide as part of the broader Jollibee Group.A major theme of the conversation is brand awareness versus brand power. Jollibee has always had an incredibly loyal following, especially with Filipino-American communities. But now, Wright says they're seeing more and more customers as they open in new places and try out new restaurant styles.“While this is a Filipino-based company, it’s not a Filipino restaurant,” he said. “It’s fried chicken.”&nbsp;That accessibility, as well as the brand’s&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-top-us-chicken-chains-2730353">average unit volumes north of $4.6 million</a>, helped convince Wright that Jollibee represents rare white space in the U.S. QSR landscape.The podcast also spends some time talking about Jollibee’s new franchising plan, which got officially started earlier this year.&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-first-us-franchise-nyc-2730352">The first franchise spot in Queens, New York</a>, is already doing better than anyone expected — the person running it even sent in plans for more locations soon after they opened.&nbsp;Wright really stresses that being flexible is a huge plus. “We’re showing success in a variety of market types, whether it’s suburban or urban,” he said.As for franchisees, Wright says the brand is looking for folks who've successfully run multiple units, really know their local market, run a tight ship operationally and whose values align with Jollibee's. He sees franchising as a true partnership, emphasizing long-term support, keeping things simple and celebrating success together.“If the franchisee feels well supported and sees the results in the store, they’re going to continue growing,” Wright said.&nbsp;Listen to the full podcast episode&nbsp;<a href="https://podcasts.apple.com/us/podcast/jollibee-is-ready-for-its-u-s-growth-push-with-peter-wright/id1448762355?i=1000746240075&utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-uncut-jollibee-is-ready-for-its-us-growth-push-with-peter-wright-2731362" target="_blank" rel="nofollow">here</a>.&nbsp;

Jollibee U.S. Franchising Growth Push: Peter Wright on QSR Uncut

1851 Franchise

VP of Franchising Peter Wright explains how the global fried chicken powerhouse is turning cult fandom, strong unit economics and a new franchising strategy into its next phase of American growth.

This brand page has been paid for by JOLLIBEE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

QSR Uncut: Jollibee Is Ready for Its U.S. Growth Push With Peter Wright

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the restaurant franchise with more than 1,700 units worldwide and a cult-like following for bestselling dishes like the iconic Chickenjoy, is targeting the Chicago market as part of its broader North American franchise expansion strategy,&nbsp;<a href="https://www.bizjournals.com/chicago/news/2026/02/10/jollibee-seeks-to-expand-in-chicago.html">according to a recent article in the Chicago Business Journal</a>.After entering Chicago in 2016, the Filipino chicken chain now operates four corporate-owned restaurants in the area (downtown Chicago, North Mayfair, Skokie and Bloomingdale) and has identified Chicagoland as one of its highest-priority Midwest growth markets for 2026.&nbsp;“Chicago is one of our high-priority markets for Midwest growth in 2026,”&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b">Peter Wright</a>, Jollibee vice president of franchising, told the Chicago Business Journal. “A significant strength of Jollibee is that we perform well across real estate site types. Specifically, we target neighborhoods that offer a natural fit for our flavor profile and sites that offer attractive business opportunities regardless of the specific format.”<a href="https://1851franchise.com/jollibee/fueled-by-customer-love-jollibee-advances-toward-500-north-american-restaurants-in-q1-with-multi-unit-franchise-operators-who-share-its-vision-2732225">Jollibee is aiming to reach 500 restaurants across North America by 2030</a>, and Chicago is expected to play a key role in that growth. The company is now looking for franchise partners to help expand its suburban presence across the region.Read the full article&nbsp;<a href="https://www.bizjournals.com/chicago/news/2026/02/10/jollibee-seeks-to-expand-in-chicago.html">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

With four established corporate locations and the goal of reaching 500 North American restaurants by 2030, the “Jolliest fast food” concept is seeking franchisees to help expand across Chicagoland.

Jollibee Looks to Chicago Suburbs as Prime Area for U.S. Franchise Growth

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WEST COVINA, Calif. — Driven by passionate customer loyalty,&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the global fast-food sensation famous for its Chickenjoy fried chicken and warm hospitality, is kicking off 2026 with impressive first-quarter momentum, highlighted by new stores, development agreements, and an expanding franchise pipeline that positions the brand for its long-term goal of 500 North American restaurants.“We had a great quarter,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b?trk=public_post_feed-actor-name">Peter Wright</a>, vice president of franchise development for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee Group North America</a>. “We opened up two new units, including a new company-owned store in Stockton, California, and one in New York City on 42nd Street and Fifth Avenue.”In addition to new restaurant openings, Jollibee continues to build its franchise development pipeline with targeted agreements in strategic markets. “We signed two development agreements — one in Oklahoma for 10 restaurants and a second in the South Bay area of San Francisco for 15 units,” Wright said.These new deals push the brand’s expansion even further, following the rollout of its franchising program across the U.S. and Canada in 2025. With so much interest from experienced operators, Jollibee is focusing on multi-unit growth in busy regions while staying selective about who it franchises with.Jollibee is also gaining traction with new locations preparing to open in California and New York.A major driver behind Jollibee’s accelerating franchise growth is its combination of strong financial performance and passionate customer demand.“From a franchisee perspective, there are few concepts that offer as high an AUV, customer loyalty, and development white space - we check all those boxes,” Wright said. “New York Tri-State, Florida, Texas, the West Coast and Chicago - these are all areas where we see significant opportunity.”Free-standing locations average approximately $4.91 million in annual gross sales, while in-line locations average about $5.07 million.* Those results, paired with a globally recognized brand and a loyal fan base, continue to attract experienced multi-unit operators seeking scalable opportunities in the QSR segment.Jollibee’s Q1 performance signals continued momentum as the brand works toward its long-term goal of reaching 500 locations across North America by 2030. By aligning corporate development with franchise expansion, the company is creating a balanced growth strategy that supports both new and existing operators.“We’re pleased with the progress we’ve made so far this year,” Wright said. “Between new openings, new development agreements and the strength of our franchise pipeline, we’re building on the momentum from last year and setting the stage for continued growth.”As Jollibee moves deeper into 2026, the brand remains focused on securing additional development agreements, opening new restaurants in priority markets and partnering with franchisees who align with its high standards and commitment to delivering a joyful guest experience.About Jollibee GroupJollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 10,000 stores across 33 countries.&nbsp;The Jollibee Group’s portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.&nbsp;The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.To learn more about Jollibee Group, visit&nbsp;<a href="http://www.jollibeegroup.com">www.jollibeegroup.com</a>.*Annual gross sales are derived from 37 free-standing and 40 in-line reporting locations open for the full 2025 calendar year. Annual gross sales for free-standing locations ranged from $2,053,972 to $9,820,614, with an average of $4,907,120 (19/51% exceeded the average). Annual gross sales for in-line locations ranged from $2,205,139 to $9,407,510, with an average of $5,074,194 (18/45% exceeded the average). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much. See Item 19 of the JBM LLC Franchise Disclosure Document.

New store openings, development agreements and expanding franchise pipeline position the global brand for continued acceleration in 2026.

Fueled by Customer Love, Jollibee Advances Toward 500 North American Restaurants in Q1 With Multi-Unit Franchise Operators Who Share Its Vision

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the restaurant franchise with over 1,700 units worldwide and a cult-like following for bestselling dishes like the iconic Chickenjoy, was recently featured on the&nbsp;<a href="https://time.com/article/2026/04/28/time100-companies-food-and-drink/">TIME100 Most Influential Companies of 2026 list</a>.&nbsp;The annual ranking highlights 100 organizations worldwide that are making an outsized impact through innovation, growth and influence. Specifically, Time highlighted&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee’s</a> impressive evolution from a beloved Filipino restaurant chain into a global powerhouse, noting it<a href="https://1851franchise.com/jollibee/what-jollibee-learned-from-100-corporate-units-before-franchising-in-the-us-2732018">s strong position in its home market</a>, its&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-staten-island-franchise-expansion-2731960">growing international footprint across North America and beyond</a>, and&nbsp;<a href="https://1851franchise.com/jollibee/fueled-by-customer-love-jollibee-advances-toward-500-north-american-restaurants-in-q1-with-multi-unit-franchise-operators-who-share-its-vision-2732225">its ambitious plans for continued expansion</a>.&nbsp;Time also highlighted the strength of the Jollibee Group portfolio and the company’s goal of becoming one of the world’s top restaurant companies, while also emphasizing that&nbsp;<a href="https://1851franchise.com/jollibee/why-jollibee-has-one-of-the-most-loyal-fanbases-in-fast-food-2732277#featured">Jollibee has remained firmly rooted in its Filipino heritage</a>.&nbsp;The global fast-food brand also secured a spot as one of the 10 Most Influential Food &amp; Drink Companies of 2026 alongside some of the most impactful food and beverage companies in the world.See the full lists&nbsp;<a href="https://time.com/article/2026/04/28/time100-companies-food-and-drink/">here</a> and&nbsp;<a href="https://time.com/collection/time100-most-influential-companies/2026/jollibee/">here</a>.&nbsp;To learn more about Jollibee Group, visit&nbsp;<a href="http://www.jollibeegroup.com">www.jollibeegroup.com</a>.

The “Jolliest franchise around” earns a place on Time’s prestigious TIME100 list and is recognized among the publication’s 10 Most Influential Food & Drink Companies.

Jollibee Named One of Time Magazine’s Most Influential Companies of 2026

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COVINA, Calif. —&nbsp;The global fast-food sensation&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, famous for its Chickenjoy fried chicken and warm hospitality, is partnering with veteran franchise operator&nbsp;<a href="https://www.linkedin.com/in/george-almeida-55896211">George Almeida</a>, a multi-brand franchisee with nearly four decades of QSR experience. Almeida's investment is driven by a strategic bet on one of the most compelling growth stories in QSR today and a personal connection to the iconic brand, which was first introduced to him by his longtime operator.“The Bay Area is&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> heaven,” Almeida said. “From the demographics, we have one of the largest Filipino communities in the country. Jollibee’s strongest asset is its reputation among the Filipino community in the U.S. It is an absolute icon within that community. But the exciting thing for me is the number of people who have never heard of Jollibee, given the volume the stores are already doing. The upside potential of getting the general population familiar with the quality of the operations and the food is so exciting. That is unlimited. This is a great asset because you have an iconic brand that anyone can love.”Almeida operated as a multi-unit franchisee in the Fuddruckers system for nearly 40 years, during which time he grew his portfolio to include 10 units across three states. He continues to operate one Fuddruckers, which has been in operation for 42 years. More recently, Almeida was a Dave’s Hot Chicken franchisee in Northern California from 2020 to early 2024, before selling those holdings.Last year, he came across the Jollibee franchise opportunity while researching brands. “I was familiar with Jollibee because my operator, who has been with me for close to 20 years, would always bring Jollibee food to our meetings,” he said. “She's Filipino and grew up with it. When I saw they were expanding, I told her about the franchise opportunity and she was so excited and recommended that we look into it.”After connecting with the Jollibee team, Almeida quickly saw alignment. “I really loved the conversation with them and we felt like we had a great connection, and they felt the same way with me,” he said. “I was extremely comfortable and excited to be part of the Jollibee family.”From a business standpoint, the decision was equally compelling. “We looked at the AUV compared to the build-out costs,” Almeida said. “As someone with a lot of experience in the QSR space, I can say that the numbers they are producing in the U.S. and the volumes they are already doing are very impressive.”Under the agreement, Almeida plans to develop 15 locations across Northern California over the next eight years. He says he aims to focus on high-visibility sites that can support strong volumes and long-term success.“We’re excited to welcome George to the Jollibee family,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b">Peter Wright</a>, vice president of franchising for Jollibee Group North America. “George brings decades of operational experience, a strong understanding of multi-unit growth and a clear passion for building great teams. That combination makes him an ideal partner as we continue expanding across Northern California.”About Jollibee GroupJollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 10,000 stores across 33 countries.&nbsp;The Jollibee Group’s portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.&nbsp;The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.To learn more about Jollibee Group, visit&nbsp;<a href="http://www.jollibeegroup.com">www.jollibeegroup.com</a>.

Almeida, who built his career with Fuddruckers and Dave's Hot Chicken, is now making a major move to bring Jollibee to Northern California. Here’s why.

After 40 Years in QSR, Veteran Franchise Operator George Almeida Brings Jollibee to Northern California as Brand Outpaces Industry

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the global fast-food brand, is strengthening its presence in the New York City metro area with a new three-unit franchise development agreement covering Staten Island, a borough the brand sees as a high-potential, underserved market. The deal was signed by Yong Xu and Aron Teng, experienced multi-brand operators currently running café and restaurant concepts across New York and New Jersey.&nbsp;Unlike other New York City boroughs, Staten Island operates largely as a self-contained market where residents tend to shop and dine locally. With no&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> locations on this island, as well as the brand’s existing name recognition and loyal customer base in nearby Woodside, Queens, there is pent-up demand for the restaurant.&nbsp;"Staten Island has a population like Long Island, but it's 65% denser; everybody is just trapped on the island," Teng said. "They don't need to go to Manhattan, and they don't need to go to the other boroughs to shop. We feel that it's a really good fit and it's New York City, but more of a suburban New York City."&nbsp;The borough's limited access to certain national and international brands creates an opening for a high-demand concept to gain traction quickly and build a loyal local following. This is especially true when it comes to delivery.&nbsp;"A lot of online platforms don't deliver to Staten Island, not from other boroughs," Xu said. "If you don't have the location in Staten Island, then you don't get the food. We would like to be part of that so the community has more options when they order online."<h2>Operators With the Right Background</h2>Xu and Teng bring complementary skill sets that align with the demands of multi-unit restaurant development. Xu has undergraduate and graduate degrees in accounting, earned his CPA designation and built his early career at Ernst &amp; Young and Barclays, where he focused on auditing, financial analysis and corporate operations.&nbsp;"My background in accounting helps me manage financial performance and build scalable systems," he said.Teng, meanwhile, spent years in New York real estate, first as an agent and broker, then as a developer working on multifamily and commercial projects for six to seven years after graduating with a finance degree from Baruch College in New York City. When the pandemic disrupted the real estate market, the two partners began evaluating businesses with stronger cash flow characteristics, which ultimately led them to food service.&nbsp;"We wanted to go into more of a cash flow-heavy business," Teng said. "That's when I decided to team up with Yong." They now operate multiple concepts across New York and New Jersey, including a Paris Baguette franchise, and describe a hands-on management style that covers everything from site selection to daily operations.<h2>Why Jollibee</h2>The decision to invest in Jollibee came from seeing the brand’s performance and culture. Xu and Teng spent more than two years pursuing the opportunity, staying in contact with the corporate team even during a period when the brand was not yet ready to move forward with franchising.&nbsp;"The first year, they weren't quite ready for franchising, but we kept trying and kept in contact," Teng said. "Finally, in the third or fourth quarter of last year, we had an opportunity to invest in Jollibee, and it's really been a good journey."Both operators were already familiar with the brand as regular customers at its Woodside, Queens location, and strong unit-level sales first caught their attention. After attending a Jollibee franchise event and convention, the team became equally convinced by the company's organizational culture and its approach to franchisee relationships.&nbsp;“They're very family-oriented, and we just feel that warm and loving culture is really different," Teng said. "It really aligns with what we want to do with our team and our future business. They call themselves support centers; they don't even call themselves headquarters. We feel very welcome and warm to join the family, and there's a lot of help from their team."<h2>A Brand Targeting Scale</h2>Jollibee has set a target of 500 North American locations by 2030, representing a significant opportunity for experienced multi-unit operators like Teng and Xu looking to grow within a system that is still in the early stages of its national expansion.&nbsp;"We would like to be part of that growth in New York,” Xu said. “What's most exciting for us is the sales and business success. We hope the stores we open and the sites we select are a huge success for both the company and us as franchisees."With site selection underway and the team close to signing a lease on their first Staten Island location, the three-unit deal marks another concrete step in Jollibee's strategy to expand through experienced, multi-unit operators in competitive urban markets. Xu and Teng expect to have their first store open by the end of the year, with the remaining locations to follow as development progresses.For more information on franchising with Jollibee, visit:&nbsp;<a href="https://1851franchise.com/jollibee.">https://1851franchise.com/jollibee.</a>&nbsp;

Jollibee Was the Right Move for these Multi-Unit Franchisees

The global fast-food brand is expanding its U.S. franchise network with a multi-unit agreement that will bring three restaurants to Staten Island, one of New York City's most underserved boroughs.

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a> is preparing to open its first Oklahoma restaurants through a new multi-unit franchise agreement,&nbsp;<a href="https://journalrecord.com/2026/04/15/jollibee-plans-first-oklahoma-location-franchise-deal/">The Journal Record recently reported</a>. The expansion will be led by franchisee Neal Do and operating partner Joseph Julian, who plan to introduce&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee’s</a> menu of fried chicken, burgers, sandwiches and Filipino-inspired favorites to Oklahoma consumers. The move adds another market to Jollibee’s growing North American footprint as the brand continues pursuing aggressive U.S. expansion.Founded in the Philippines in 1978, Jollibee has grown into one of the largest restaurant brands in the world, operating thousands of locations globally and more than 100 restaurants across North America. The brand has developed a loyal following around menu items such as its signature Chickenjoy fried chicken, Jolly Spaghetti and Ube Pie.The closest Jollibee restaurant is currently located in the Dallas area, leaving Oklahoma residents without a nearby option to experience the brand. The new development agreement is expected to help fill that gap while introducing Jollibee to a broader audience throughout the state.The Oklahoma deal represents another step in Jollibee’s broader strategy to grow its presence across the United States. As the company continues expanding into new territories, emerging markets like Oklahoma are becoming an increasingly important part of its long-term development plans.For prospective franchisees, the agreement also demonstrates opportunities that remain in markets where the brand has little or no current presence. With strong consumer recognition, a differentiated menu and a growing North American footprint, Jollibee continues to attract operators interested in bringing the concept to new communities.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

The Journal Record: Jollibee Plans Oklahoma Expansion With New Franchise Deal - 1851 Franchise

The first Jollibee restaurants in Oklahoma are on the way as franchisees Neal Do and Joseph Julian prepare to introduce the brand to a new market.

QSR Uncut: Jollibee Is Ready for Its U.S. Growth Push With Peter Wright

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