Jollibee

<a href="http://www.jollibeegroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-culture-brand-success-2730940" target="_blank" rel="nofollow">Jollibee</a>, the global fried chicken brand with 108 units across the United States and Canada,has built a cult-like following with its iconic “Chickenjoy” and warm, hospitality-driven service. The&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> experience that guests love and franchisees love to offer is driven by a culture of excellence and a team that is dedicated to that culture, not just as a box to check or a mural on a wall, but as something that informs every decision in the business.“Everything that we’re doing — our decisions, the way we operate — is through the lens of our values,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-culture-brand-success-2730940" target="_blank" rel="nofollow">Peter Wright</a>, vice president of franchising at Jollibee. “The culture manifests in a number of ways, but I really do see it as informing the values that drive how we work. I’ve been part of some very well-run, well-respected companies, and there are certain hallmarks of these organizations that really execute at a high level. And I see all of that here at Jollibee.”<h2>Values That Show Up Where It Matters</h2>Jollibee’s corporate purpose is “Spreading joy through Superior taste,” but the team doesn’t treat that as just a marketing tagline. It’s a blueprint for how every store should operate.&nbsp;“It’s the small things in life that contribute to a joyful experience,” Wright said. “It’s having a great meal with friends and family in a great environment with warm, hospitable service. And I think we execute that at a high level in all of our restaurants.”That execution is grounded in core values like speed with excellence, humility to listen and learn, and a spirit of family and fun. These values are operational standards that shape how team members greet guests, prepare orders and move through the kitchen, and they position everyone, throughout all levels of the organization, to adapt based on feedback.“We don’t know everything, but we’re going to listen to our customers and franchisees, and we’re going to continue to get better,” Wright said.&nbsp;<h2>The Gold Standard To Protect What People Know and Love</h2>As Jollibee expands across North America, maintaining consistency is a crucial area of focus. The team understands that Jollibee, for many families, is a tradition that has been handed down through generations. For others, it may be a new experience, but Wright explained that, after someone visits a Jollibee for the first time, they’re almost always bought in. So, it’s critical that the brand maintain its standard and continue to deliver the experience that made someone fall in love with the brand, whether the love started generations ago or a week prior.“The experience is of utmost importance in everyone’s mind,” Wright said. “It has to be a great one across all of our locations. We have a long, ingrained culture of operating at the highest level we can. There’s a base level that all locations&nbsp;must be operating at, but we aspire to the gold standard level of operations. That’s the quality, the taste of the food, the service and the cleanliness of the restaurants. There’s no magic formula, but we execute at a very high level, and we see proof of that in the incredibly positive guest response we receive.”<h2>Choosing Partners, Not Just Signing Deals</h2>Jollibee’s culture centers the brand’s integrity and the guest experience, and as the brand grows across the U.S., the leadership team is staying true to those values.“There are a lot of brands that are focused on selling franchises; they see that as important to their model as a form of growing their business,” Wright said. “There’s a distinction that we’re focused on, and that is that we’re going to continue to build company-owned units,&nbsp;and we’re going to partner with the right franchise partner to develop additional units with us. We see that partnership with franchisees as a great way to grow the business, but it’s not about how many deals we can sign.”By prioritizing quality over volume, Jollibee remains true to the core pillars of its culture while opening its arms to true partnerships that will drive the brand forward without sacrificing any aspect of what makes Jollibee so beloved.“Our franchise growth strategy is about finding the right partners that align with our vision and have the right experience and resources,” Wright said. “We see franchising as a way to help us be successful in new markets, but the North Star is what is best for the Jollibee brand and for our guests.”<h2>Culture as a Competitive Edge</h2>In a crowded restaurant landscape, where efficiency and scale often take priority above all else, Jollibee’s commitment to culture stands out. The brand is focused on delivering joyful experiences consistently — in every market, for every guest.For a brand expanding across North America, culture is a must-have. It serves as a foundation, makes success possible, turns first-time visitors into lifelong fans and allows Jollibee to deliver on the promise of joy in the details.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee.</a>&nbsp;

Photo of Jollibee mascot and two smiling people in Jollibee pajamas

Jollibee Franchise Culture: Driving Franchise & Brand Success

1851 Franchise

At Jollibee, the joy goes beyond the “Chickenjoy.” It’s in the people, purpose and pride that inform its daily operations and inspire its growth across the U.S.

This brand page has been paid for by JOLLIBEE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Jollibee’s Culture Fuels a Global Brand People Love

franchise-culture-brand-success

FRANCHISE INFORMATION

Own a Jollibee Franchise

A Global Brand With Local Appeal

Executive Q&A

Rising Star in Quick-Service Restaurants

How Jollibee is Disrupting the QSR Industry

Learn

Visit Website

JOLLIBEE

Facebook

Instagram

LinkedIn

TikTok

YouTube

SOCIAL MEDIA

Jollibee Closes Out Landmark Year With Strong Franchise Momentum Across the United States and Canada

Jollibee Tops USA TODAY 10Best Readers' Choice for Fried Chicken

Why Jollibee Is Targeting Texas for Franchise Growth

JOLLIBEE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT JOLLIBEE

CONTACT JOLLIBEE

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Country

Zip Code

Which Country Are You Interested In Developing?

Preferred State / Province

Preferred City

How Many Stores Are You Willing To Develop?

Total Liquid Assets

Total Net Worth

Do You Currently Own Or Operate A Restaurant?

Please Specify How Many Years Of Restaurant And / Or Franchising Experience You Have

Please Select How Many Units You Currently Own Or Have Owned

Please List All Restaurant Brands You Currently Own Or Have Owned

How Did You Learn About Us? Please choose an appropriate option.

*I have read and understood Jollibee’s Terms and Conditions

**I have read and agree to Jollibee’s Franchise Privacy Policy

***I have read and agree to Jollibee’s Consent and Confidentiality Statement

Get Started

WEST COVINA, Calif. —&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the global fried chicken favorite celebrated for serving America’s best fast-food fried chicken, is closing out the year with major expansion milestones and a wave of franchise interest across North America. Following the official launch of its United States and Canada franchising program in March, the brand is reporting strong performance, new franchisee wins, and accelerated development in priority markets.“This year continues a strong run of great performance,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b?trk=public_post_feed-actor-name">Peter Wright</a>, vice president of franchise development for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee Group North America</a>. “We just announced the launch of our franchising program this past March, and I’ve been very pleased with the amount of interest in the brand from across the U.S. and Canada.”2025 marked a major turning point for Jollibee as the company transitioned from a strictly corporate-owned model to a hybrid growth strategy backed by high-caliber franchise partners.One of the year’s most significant accomplishments was the opening of Jollibee’s first-ever U.S. franchise location in Queens, New York, a milestone that signals the beginning of a new franchising era for the beloved brand.&nbsp;“Our franchisee there has been pleased with the performance and is securing additional locations for more stores,” Wright said. “Its exactly the kind of early success we’re aiming to replicate across the system.”Jollibee also brought on a new franchisee in Staten Island and signed multi-unit development agreements in both Sacramento and Dallas-Fort Worth, reinforcing the brand’s strategic push into high-growth markets.Since launching its franchise program, Jollibee has seen outstanding demand from experienced operators eager to join the brand’s next phase of expansion.“In terms of priority markets, the New York tri-state area, the Southeast — these are the regions where we are seeing a lot of interest,” Wright said. “We’re also seeing strong volume from qualified franchise prospects from these same areas.”The surge is driven by Jollibee’s rising mainstream appeal, cult-favorite menu and sector-leading average unit volumes. Free-standing stores average about $4.55 million in annual sales, while in-line locations average $4.62 million.*In addition to new franchise openings, Jollibee also opened several company-owned restaurants in key U.S. markets. “Our plan is to continue securing multi-unit development agreements in target markets and build the support teams needed to fuel growth,” Wright said. “That applies to both the U.S. and Canada.”This alignment between corporate and franchise development supports Jollibee’s broader goal of becoming one of the world’s top five restaurant companies. The brand already has more than 1,700 global locations, including over 100 in North America, and is&nbsp; aiming for 500 restaurants in the region by 2030.Jollibee’s first franchise openings have also allowed the company to refine and strengthen its support model for future expansion.“We’re learning in real time what our franchisees need to thrive,” Wright said. “This year helped us validate our systems, reinforce best practices and build a foundation that ensures every new franchise location delivers the same joyful experience our brand is known for.”Every U.S. restaurant — corporate and franchise — is held to the brand’s rigorous Food, Service and Cleanliness (FSC) standards, which 100% of stores achieved in 2024. Franchisees also receive comprehensive training, real estate and development support, and operational resources to help maintain the gold-standard guest experience Jollibee is recognized for worldwide.As Jollibee prepares for the year ahead, the brand is focused on accelerating multi-unit growth, entering new markets and welcoming partners aligned with its high standards and strong community reputation.“This year was just the beginning,” Wright said. “We’re building tremendous momentum, and the interest we’re seeing confirms that Jollibee is poised for major franchise expansion across North America. 2026 is set to be a very exciting year.”About Jollibee GroupJollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 10,000 stores across 33 countries.&nbsp;The Jollibee Group’s portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milkshake (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.&nbsp;The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.To learn more about Jollibee Group, visit&nbsp;<a href="http://www.jollibeegroup.com">www.jollibeegroup.com</a>.-------------*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14/42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16/42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.&nbsp; See Item 19 of the JBM LLC FDD.

Jollibee Franchise - EOY 2025 - Momentum 2026 - 1851 Franchise

jollibee-franchise-expansion-2025-north-america

For decades,&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a> has built an emotional connection with fans worldwide. As the brand accelerates its U.S. growth, that emotional core hasn’t changed. What&nbsp;has evolved is how&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> delivers that experience to a broader, more diverse American audience.The result is a brand that feels both deeply familiar and refreshingly modern — one that balances nostalgia with innovation to meet longtime fans and first-time guests exactly where they are.“We’re very intentional about protecting what makes Jollibee special,” said&nbsp;<a href="https://www.prnewswire.com/news-releases/peter-wright-joins-jollibee-as-vice-president-of-franchising-to-lead-us-expansion-302599916.html">Peter Wright</a>, vice president of franchising. “At the same time, we’re always looking at innovation that enhances the guest experience.”<h2>Menu Innovation That Builds on the Brand’s DNA</h2><a href="https://1851franchise.com/jollibee/why-jollibee-is-set-to-be-the-next-great-qsr-chicken-brand-in-america-2729653">At the heart of Jollibee’s strategy is food</a>, and more specifically, how innovation can complement its beloved core menu rather than distract from it. Signature items like&nbsp;<a href="https://www.jollibeefoods.com/menu/chickenjoy-fried-chicken">Chickenjoy</a> remain the anchor, while limited-time offerings and new products create excitement and invite repeat visits.“Menu innovation is important,” Wright said. “A great example was a Fall 2025 collaboration with Katseye — it was a Korean BBQ menu. Our guests loved it and the results were great. Our team is always looking at ways we can offer new experiences.”&nbsp;That process is highly collaborative and deliberately brand-first. “There’s a great team behind our menu innovation efforts, and the results are always delicious,” Wright said.This approach aligns closely with&nbsp;<a href="https://1851franchise.com/jollibee/chicken-franchise-opportunity-2730698">broader U.S. consumer trends</a>. American diners are increasingly drawn to global comfort foods, bold flavors and culturally authentic concepts, but they also expect consistency and familiarity. Jollibee’s ability to bridge those worlds has become a powerful differentiator as Filipino cuisine gains wider mainstream recognition.<h2>Modern Store Experiences Without Losing the Soul</h2>It's not just the food Jollibee is modernizing; the brand is also rethinking how guests experience the restaurant when they walk through the door, all without losing that famous warmth and hospitality.&nbsp;“We launched our loyalty program last year and have been very pleased with the customer signups,” Wright said. “We’ve also seen a positive impact on our sales.”At the same time, the brand is investing in technology upgrades, including self-ordering kiosks, which is a move driven by both guest preference and operational efficiency.“We are rolling out self-ordering kiosks in our stores and will complete that this year,” Wright said. “The convenience that these kiosks offer our customers has been very well received. It also expands throughput at the store level. It’s one of the ways our guests like to interact with us.”These upgrades allow Jollibee to meet modern consumer expectations around speed, convenience and digital engagement, while still preserving the joyful, people-first service that defines the brand.<h2>Staying Authentic While Looking Ahead</h2><a href="https://1851franchise.com/jollibee/jollibee-franchise-expansion-2025-north-america-2731072">As Jollibee continues to grow its U.S. footprint</a>, its strategy remains refreshingly focused: protect the emotional connection that made the brand iconic, and innovate thoughtfully to keep it relevant for the next generation of guests.“We know why people love Jollibee,” Wright said. “Our job is to honor that, while continuing to evolve in ways that improve the experience for our customers and our franchise partners.”For more information on franchising with Jollibee, visit:&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

How Jollibee Blends Beloved Heritage With Modern Innovation to Power U.S. Growth

how-jollibee-blends-beloved-heritage-with-modern-innovation-to-power-us-growth

<a href="https://www.jollibeefoods.com/franchising">Jollibee</a> has been a bit of a hidden gem in the U.S. restaurant world for years. It's a huge global brand with a totally devoted fan base, and it's been quietly growing its foundation mostly with company-owned stores. But that's changing fast. As the brand starts franchising more, 2026 is going to be a huge turning point in their bigger story of national expansion.“We are on track to scale to 500 units by 2030,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/">Peter Wright</a>, vice president of franchising for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a>. “In 2026, we are looking to open new company-owned and new franchise locations in various markets across the country.”The goal for the near future is simple: create a pipeline of new franchise stores in the&nbsp; U.S. and Canada by building smart, focusing on specific markets and partnering with the right people.&nbsp;<h2>Building Where the Brand Already Wins</h2>Rather than racing into entirely new regions, Jollibee’s 2026 openings will largely deepen its presence in markets where the brand already performs.“Most of our projected openings in 2026 are going to be in markets where we are already operating,” Wright said. “We’re focused on building critical mass in the major regions of the country where we already have brand awareness.”Those priority regions include&nbsp;<a href="https://1851franchise.com/jollibee/why-jollibee-is-targeting-california-for-franchise-growth-2730326">California</a>,&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchise-expansion-texas-2731078#featured">Texas</a>,&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchise-expansion-south-florida-2731063#featured">Florida</a> and the New York tri-state area — markets where Jollibee’s combination of strong sales volumes and growing mainstream awareness creates natural expansion runways.The approach is intentionally concentric. Each new store strengthens the ecosystem around it, amplifying marketing efficiency, operational leverage and brand visibility. “Building concentrically around those markets allows us to build on existing demand rather than starting from scratch,” Wright added.<h2>Why Company-Owned Growth Still Matters</h2>A defining feature of Jollibee’s U.S. strategy is that franchising is not replacing corporate growth — it’s running alongside it.“It is significant that we are continuing to open company-owned stores in addition to franchise locations,” Wright said. “One of the great advantages for franchisees coming into the system is that we are already a big operator of Jollibee stores.”That operator-first mindset shapes everything from real estate decisions to marketing playbooks. Unlike brands that launch franchising before their systems are fully built, Jollibee enters franchising with&nbsp;<a href="https://1851franchise.com/jollibee/why-jollibee-is-set-to-be-the-next-great-qsr-chicken-brand-in-america-2729653">decades of operational infrastructure already in place</a>.“We have that support in place — real estate, store development, operations, marketing — because we’re doing it already for more than 100 stores,” Wright said. “We have the resources, people and tools to support franchisees from day one.”<h2>Unit Economics That Open Doors</h2>Jollibee’s expansion roadmap is underpinned by economics that consistently turn heads among experienced developers.“Our average unit volumes are very attractive to developers — about $4.5 million AUV,” Wright said. “There’s not a lot of franchise opportunities out there that offer that, and still have great territories available.”Those volumes allow Jollibee to compete for premier real estate in both urban and suburban environments. They also support multi-unit development strategies, which are central to the brand’s franchise recruitment model moving forward.<h2>A Flexible Real Estate Strategy Built for White Space</h2>If there’s one area where&nbsp;<a href="https://1851franchise.com/jollibee/franchise-leadership-growth-2730982">Jollibee’s roadmap departs from traditional QSR playbooks</a>, it’s real estate flexibility.“The flexibility in our real estate strategy is a real plus,” Wright said. “We already have stores operating as free-standing units, end caps, inline locations, walk-ups and mall locations.”The Times Square walk-up store often serves as the clearest example. It proves that Jollibee doesn’t need a single prototype to succeed. What matters more is matching format to customer behavior.“What it’s really about is finding locations that offer an attractive business opportunity based on the customer base,” Wright said. “There are customers who love fried chicken in all market types.”That adaptability opens doors in non-traditional and under-served pockets of major metros — white space where rigid concepts simply can’t go.“If they’re shopping at the mall with their family, they can find Jollibee,” Wright said. “If they’re traveling and want to hit it right off the highway, they can do that too. It allows us to meet a much larger customer base.”<h2>A National Story Still in Its Early Chapters</h2>Hitting 500 North American restaurants will be a huge step, but it still feels like&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchise-expansion-2025-north-america-2731072">Jollibee is just getting started</a>. The brand is taking advantage of its worldwide size, its solid way of running things, and that special way it has grown from a beloved cult favorite to a mainstream success to build something that lasts. Every new location makes the next one stronger. And every franchisee is key to writing the next chapter of the brand.“We’re already a big operator, and that keeps us closely aligned with our communities and our franchisees,” Wright said. “That alignment is what allows us to grow the right way.”For more information, visit:&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

Inside Jollibee's 2026 Expansion Plan: The Roadmap to 150 U.S. Restaurants

inside-jollibees-2026-expansion-plan-the-roadmap-to-150-us-restaurants

<a href="https://www.jollibeefoods.com/franchising">Jollibee</a> — the globally beloved fast-food brand known for its iconic Chickenjoy, craveable menu innovations and vibrant Filipino-American heritage — has officially set its sights on Texas as a priority market for franchise growth. With nearly 10 stores already operating in the state and customer demand rapidly rising, the brand sees Texas as one of the most promising expansion territories in its nationwide development strategy.“This is an important market to us because we have a store presence in the state fueling awareness of the brand,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/">Peter Wright</a>, vice president of franchising for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee Group North America</a>. “We are very pleased with the response from customers and have been receiving a lot of demand to open more stores.”<h2>A Market Built for Jollibee’s Mainstream Appeal</h2>Texas represents a unique white-space opportunity for Jollibee thanks to its booming population, diverse demographics and strong appetite for high-quality QSR concepts. While the brand continues to resonate deeply with Filipino communities,&nbsp;<a href="https://1851franchise.com/jollibee/why-jollibee-is-set-to-be-the-next-great-qsr-chicken-brand-in-america-2729653">its customer base has broadened across the United States</a>.“As Jollibee stores opened across the country, we are seeing a larger percentage of customers coming from the general population,” Wright said. “That gives us a lot of confidence that we can grow with mainstream consumers.”&nbsp;<h2>Strategic Growth Across Major Metro Markets</h2>Jollibee’s expansion strategy for Texas spans all four major metros, each offering strong customer density and diverse real estate opportunities.“For franchise development, we have a franchisee that is going to develop in Dallas-Fort Worth,” Wright said. “We are also targeting growth in Houston, San Antonio, and Austin.”These markets&nbsp;<a href="https://worldpopulationreview.com/us-cities/texas/fastest-growing">rank among the nation’s fastest-growing cities</a>, supported by robust suburban expansion, rising demand for drive-thru-friendly QSR formats and high visibility across commercial corridors. Jollibee’s proven real estate flexibility — including free-standing units, in-line restaurants, drive-thrus and non-traditional sites — allows the brand to enter each market with precision and scalability.<h2>A Brand Positioned for Continued U.S. Momentum</h2>While Texas already has established Jollibee locations, the brand believes the market is still in the early stages of its long-term development potential.“We have the potential to open approximately 100+ locations in Texas,” Wright said. “The demand is there, and the stores we have open in Texas give us the confidence to grow.”Jollibee’s rapid expansion across North America is driven by&nbsp;<a href="https://1851franchise.com/jollibee/top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now-2729654">strong unit economics, a loyal and growing customer base and a multi-format real estate strategy</a> that prioritizes accessibility and convenience. The brand’s ability to perform in both urban centers and suburban communities gives franchisees flexibility — and options — when entering a high-growth market like Texas.With the Dallas-Fort Worth development already underway and additional territories in Houston, Austin and San Antonio open for franchise partners, Jollibee is welcoming experienced operators to join the brand at a pivotal moment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

Jollibee Franchise - Texas Market Growth - 1851 Franchise

jollibee-franchise-expansion-texas

<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the globally celebrated quick-service restaurant brand known for its iconic Chickenjoy and joyful customer experience, is&nbsp;<a href="https://1851franchise.com/jollibee/chicken-franchise-opportunity-2730698">expanding its United States footprint</a> — and South Florida is rising to the top of the franchise development priority list. With successful locations already operating in the state and strong consumer demand across major metro areas like Miami, Orlando and Tampa, Jollibee sees enormous growth potential.“This is an attractive state because it has a very large population and is also very diverse,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/">Peter Wright</a>, vice president of franchising for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> North America. “It’s an important market. We are already operating locations in Florida. We have four stores in the state currently open, and the results of those stores have been very encouraging.”<h2>A Diverse Consumer Base Ready for More Jollibee</h2>South Florida’s cultural diversity — paired with its&nbsp;<a href="https://www.usnews.com/news/best-states/articles/2025-10-10/floridas-enviable-population-growth-comes-at-a-cost">booming population growth</a> — aligns directly with what has fueled Jollibee’s success across the U.S. and around the world. While beloved by Filipino communities for decades, the brand has now built widespread mainstream appeal and attracts customers of every background.“We are seeing a lot of interest from would-be franchisees,” Wright said. “We’re excited about the growth opportunities in Florida.”<h2>A State With Capacity for Over 100 Jollibee Restaurants</h2>Based on Jollibee’s performance in Florida to date — combined with high-density markets and strong retail corridors throughout Miami, Orlando, Tampa and Jacksonville — the brand sees long-term capacity for significant expansion.&nbsp;“We believe the state could probably hold as many as 110-plus stores,” Wright said. “As we open more stores, that creates new opportunities for additional stores.”In other words, the more visible and accessible Jollibee becomes in Florida, the faster its customer base grows — and the greater the demand for more locations.<h2>A Strategic Growth Market Supported by Strong Unit Economics</h2>Jollibee’s expansion into South Florida is backed by&nbsp;<a href="https://1851franchise.com/jollibee/top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now-2729654">the same fundamentals driving its nationwide growth</a>: growing brand awareness, strong AUVs and a flexible real estate model that works across a wide range of formats, including drive-thru, in-line urban spaces, endcaps, mall locations and non-traditional venues.Jollibee’s franchise development team is now actively seeking experienced multi-unit operators, restaurant leaders and growth-minded entrepreneurs to join the brand as it scales across the state.“We’re excited about the growth opportunities,” Wright said. “Florida is a major strategic market for us.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

Jollibee Franchise - South Florida Market - 1851 Franchise

Why Jollibee Is Targeting Florida for Franchise Growth

jollibee-franchise-expansion-south-florida

In a&nbsp;<a href="https://podcasts.apple.com/us/podcast/jollibee-is-ready-for-its-u-s-growth-push-with-peter-wright/id1448762355?i=1000746240075">recent episode of the “QSR Uncut” podcast</a>,&nbsp;<a href="https://1851franchise.com/jollibee/franchise-growth-peter-wright-2730632">Peter Wright</a>, vice president of franchising at&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, sat down to unpack why one of the world’s most successful restaurant brands still feels like a “hidden giant” in the United States — and how franchising is set to change that. Wright, who joined&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> after leadership roles at Panera Bread and Starbucks, describes his own surprise at discovering the brand firsthand, despite its massive global footprint. Jollibee has operated company-owned locations in North America for 25 years, with more than 100 units across the U.S. and Canada, and more than 1,800 locations worldwide as part of the broader Jollibee Group.A major theme of the conversation is brand awareness versus brand power. Jollibee has always had an incredibly loyal following, especially with Filipino-American communities. But now, Wright says they're seeing more and more customers as they open in new places and try out new restaurant styles.“While this is a Filipino-based company, it’s not a Filipino restaurant,” he said. “It’s fried chicken.”&nbsp;That accessibility, as well as the brand’s&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-top-us-chicken-chains-2730353">average unit volumes north of $4.6 million</a>, helped convince Wright that Jollibee represents rare white space in the U.S. QSR landscape.The podcast also spends some time talking about Jollibee’s new franchising plan, which got officially started earlier this year.&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-first-us-franchise-nyc-2730352">The first franchise spot in Queens, New York</a>, is already doing better than anyone expected — the person running it even sent in plans for more locations soon after they opened.&nbsp;Wright really stresses that being flexible is a huge plus. “We’re showing success in a variety of market types, whether it’s suburban or urban,” he said.As for franchisees, Wright says the brand is looking for folks who've successfully run multiple units, really know their local market, run a tight ship operationally and whose values align with Jollibee's. He sees franchising as a true partnership, emphasizing long-term support, keeping things simple and celebrating success together.“If the franchisee feels well supported and sees the results in the store, they’re going to continue growing,” Wright said.&nbsp;Listen to the full podcast episode&nbsp;<a href="https://podcasts.apple.com/us/podcast/jollibee-is-ready-for-its-u-s-growth-push-with-peter-wright/id1448762355?i=1000746240075">here</a>.&nbsp;

QSR Uncut: Jollibee Is Ready for Its U.S. Growth Push With Peter Wright

qsr-uncut-jollibee-is-ready-for-its-us-growth-push-with-peter-wright

How Jollibee’s Culture Fuels a Global Brand People Love

MORE STORIES LIKE THIS