Jollibee

For over 25&nbsp;years,&nbsp;<a href="https://www.jollibeefoods.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-leadership-growth-2730982" target="_blank" rel="nofollow">Jollibee</a>, the global fried chicken franchise, has been quietly growing across the United States. With over 1,700&nbsp;locations worldwide,&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> is a beloved chicken spot, and it’s now combining its decades of experience, strong average unit volumes and powerful leadership team to become a dominant franchise player in North America.“I say that Jollibee is the best franchise opportunity nobody’s ever heard of,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-leadership-growth-2730982" target="_blank" rel="nofollow">Peter Wright</a>, vice president of franchising. “Many people are not familiar with the Jollibee brand, but once they discover it, they’re sold.&nbsp;That goes for Jollibee in the mainstream consumer market, too.”<h2>A Leadership Team Built for Scale</h2>The transition from a corporate-heavy model to one that is also embracing franchise partnerships as a way to expand its U.S. presence requires a high-caliber leadership team. Wright brings deep expertise from key development roles at Starbucks and Panera Bread, and he joins a leadership team with decades of combined tenure.&nbsp;Because of this, the leadership team has a healthy blend of brand experience and expertise surrounding the American consumer, and this creates a distinct advantage for incoming franchisees.“This is a long-tenured team, and that will benefit franchisees a lot,” Wright said. “The team has seen virtually every kind of challenge thrown at us, and as they’ve navigated them, they’ve really figured out how to thrive in the U.S. market.&nbsp;<h2>Becoming Franchise-Optimized To Drive Healthy Growth</h2>Many brands rush into franchising as a way to drive growth, and this model often turns into a dynamic that relies on others’ funds to drive a brand’s success. Jollibee did not rush into franchising, nor did its team view it as a way to hand off growth responsibilities.By operating corporate units for decades, Jollibee “cracked the code” on operations before asking franchisees to join the system.&nbsp;This ensured that&nbsp;the franchise opportunity was truly optimized and ready for growth partners, not just one that checked the bare-minimum boxes.“There’s a distinction in what we’re trying to drive,” Wright said. “We’re going to continue building company-owned units. But we’re also going to partner with the right franchisees to develop units. We see aligning with the right franchisees as a great way to grow the business.”As part of this strategy, Wright remains focused on careful market entry, not just awarding franchises for the sake of volume.“It’s not about how many deals we can sign,” he said. “It’s about finding the right franchisees who are aligned with our vision.”Jollibee remains an operator first, and continuing corporate growth, alongside that driven by franchisees, will keep us aligned to what is best for the brand.“Our north star is the success of Jollibee,” Wright said. “Being an operator and having that alignment with the franchise operating community is a great strength for us.”<h2>The Next Step for Jollibee: Capitalizing on the “White Space”</h2>While the fried chicken segment is competitive, Jollibee offers a rare white space opportunity. With major competitors largely sold out in prime markets, Jollibee offers sophisticated developers territory in top-tier markets and a brand fueled by a “cult-like” fan base.With a vision to open 500 units across the U.S. by 2030, the leadership team is selective and continues to focus on identifying developers who understand the nuance of their local markets.“I like to say that we award franchises; we don’t sell them,” Wright said. “Joining Jollibee is like joining a club. I expect that any franchise&nbsp;candidate would be as diligent about understanding this&nbsp;opportunity as I am about who we select to become&nbsp;a franchisee. This mutual evaluation process ensures alignment both ways and sets the brand up for continued success as we drive national expansion.” To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.&nbsp;

Jollibee Franchise Opportunity: Leadership & U.S. Expansion

1851 Franchise

With 107 “proof of concept” locations across the U.S. and Canada, and a leadership team dedicated to quality, not just volume, the global chicken franchise offers a rare growth opportunity.


This brand page has been paid for by JOLLIBEE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

FRANCHISE INFORMATION

Own a Jollibee Franchise

A Global Brand With Local Appeal

Executive Q&A

Rising Star in Quick-Service Restaurants

How Jollibee is Disrupting the QSR Industry

Learn

Visit Website

JOLLIBEE

Facebook

Instagram

LinkedIn

TikTok

YouTube

SOCIAL MEDIA

Executive Q&A with Beth Dela Cruz of Jollibee North America

Top 5 Reasons Jollibee Is the Hottest Franchise Opportunity Right Now

Jollibee Tops USA TODAY 10Best Readers' Choice for Fried Chicken

JOLLIBEE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT JOLLIBEE

CONTACT JOLLIBEE

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Country

Zip Code

Which Country Are You Interested In Developing?

Preferred State / Province

Preferred City

How Many Stores Are You Willing To Develop?

Total Liquid Assets

Total Net Worth

Do You Currently Own Or Operate A Restaurant?

Please Specify How Many Years Of Restaurant And / Or Franchising Experience You Have

Please Select How Many Units You Currently Own Or Have Owned

Please List All Restaurant Brands You Currently Own Or Have Owned

How Did You Learn About Us? Please choose an appropriate option.

*I have read and understood Jollibee’s Terms and Conditions

**I have read and agree to Jollibee’s Franchise Privacy Policy

***I have read and agree to Jollibee’s Consent and Confidentiality Statement

Get Started

Photo of Jollibee mascot and two smiling people in Jollibee pajamas

How Jollibee’s Culture Fuels a Global Brand People Love

franchise-culture-brand-success

no1-fried-chicken-2025

Design with Jollibee mascot against red circle, all against background of Jollibee chicken & fries

Why Jollibee Is the Next Great Chicken Franchise Opportunity

chicken-franchise-opportunity

Jollibee Ranks Among Top U.S. Chicken Chains by Sales

jollibee-top-us-chicken-chains

Peter Wright Joins Jollibee as Vice President of Franchising to Lead U.S. Expansion

franchise-growth-peter-wright

How Much Does It Cost To Open a Jollibee Franchise? 

how-much-does-it-cost-to-open-a-jollibee-franchise

Jollibee's Big Apple Debut: Beloved Global Fried Chicken Giant To Open First U.S. Franchise Location in New York

jollibee-first-us-franchise-nyc

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

MORE STORIES LIKE THIS