In today's highly competitive quick-service restaurant (QSR) market, securing franchise opportunities with established giants like Popeyes or Chick-fil-A has become increasingly difficult due to market saturation and limited availability. Enter Jollibee, the flagship brand of Jollibee Foods Corporation, is a dynamic and rapidly expanding brand positioned to become one of the top five global restaurant companies. With its unique and beloved menu, impressive financial performance and strategic plans for North American growth, Jollibee, though its North American franchisor, JBM LLC, presents a compelling alternative for entrepreneurs seeking high-potential franchise investments.
Here’s why savvy franchisees are jumping at the chance to partner with this exciting QSR powerhouse.
Jollibee franchisees benefit from impressive unit economics, making it one of the most lucrative investments in the QSR space. The total initial investment for a Jollibee franchise ranges from $1.64 million to $4.89 million, including a $40,000 franchise fee. Franchisees pay a royalty of 5%, with an additional 4% for marketing contributions. ¹
When it comes to the return on that investment, the numbers speak for themselves — in 2024, the highest free-standing Jollibee location in the United States did over $8 million in annual gross sales, with select in-line locations surpassing $9 million in annual gross sales. ²
“Our business model is battle-tested and resilient,” said Beth Dela Cruz, president of Jollibee North America. “We invest deeply in operational excellence, proven by consistently strong positive same-store sales growth over the last several years, transaction increases, and high average unit volumes.”
Jollibee, established in 1978 by Tony Tan Caktiong, has come a long way from its humble beginnings as an ice cream parlor in the Philippines to becoming a global fast-food giant. Now, Jollibee has evolved into a beloved fast-food powerhouse known for its commitment to serving quality, great-tasting food that offers value for money, friendly and efficient service, and a clean in-store environment.
"The opportunity to invest in Jollibee is unique because we're at a transformative moment," said Dela Cruz. "We have an amazing brand and a very loyal Filipino-American and Filipino-Canadian base. But we’re actively growing across all other markets, intending to become a top-five global restaurant company. That’s our goal, and we will reach it. Franchisees joining now will play a critical role in shaping the future of the brand and tapping into our significant growth trajectory."
Jollibee's North American franchise program is expanding rapidly, actively recruiting franchise partners to accelerate development. Intending to grow from its current 103 North American stores to 500 by 2028, the company has already secured agreements with franchisees committed to opening dozens of new locations.
“We’ve signed with five franchise groups who are now committed to opening 48 stores over the next five years,” said Dela Cruz. “So, yes — we’re franchising, and we’re franchising aggressively.”
Jollibee’s strategy for growth in the U.S. involves expanding aggressively into mainstream markets and accessible locations, including busy free-standing restaurants, shopping malls and even major airport hubs such as LAX. The brand is already a visible presence in prominent locations, like its high-profile Times Square store, further raising awareness among new consumers.
“We believe our stores themselves are billboards — they’re powerful statements of our brand’s strength and growing popularity,” said Dela Cruz. "We are opening in key strategic markets and introducing menu items that resonate broadly, like chicken tenders and chicken sandwiches, to attract mainstream customers without losing our distinct Jollibee identity."
The company recently signed franchise agreements that will bring Jollibee to several major metropolitan areas, including Brooklyn, Philadelphia, Dallas and Seattle.
Jollibee’s distinctive menu successfully combines quick service favorites with Filipino accents designed to resonate with mainstream tastes. Its famous Chickenjoy fried chicken has been acclaimed as America's best fast food fried chicken by USA Today, for example, while chicken sandwiches, chicken tenders, and Angus Burgers appeal to an ever broader audience.
“Our Filipino heritage remains at our heart, especially as it relates to quality, service, and friendliness, but our menu has something for everyone,” said Dela Cruz. “Our food is our strongest differentiator. The menu is a universal offering, and it allows us to win not only with Filipino-Americans but also with mainstream Americans.”
Jollibee sets franchisees up for success with rigorous operational standards and comprehensive support. One hundred percent of its U.S. locations are certified for Food, Service and Cleanliness (FSC), in 2024.
“Our franchisees benefit significantly from our strong global supply chain, well-established processes and powerful brand equity," said Dela Cruz. "We invest deeply in training, operational excellence and ongoing support to ensure franchisees can thrive.”
With a large percentage of corporate stores in the United States already achieving gold-level ratings (scoring 90% or higher in quality assessments), Jollibee’s proven operational model creates a strong foundation for success.
With impressive financial potential, robust franchise support and strategic mainstream appeal, Jollibee offers franchisees a timely and rewarding investment opportunity.
"Our corporate stores in the United States have proven success, and now we’re using franchising to accelerate our growth,” said Dela Cruz. “Franchisees who join JBM LLC today will become essential partners in shaping the future of Jollibee."
The total initial investment necessary to open a Jollibee franchise ranges from $1.64 million to $4.89 million, depending on location and market type, including a franchise fee of $40,000. For more information on franchising with Jollibee, visit: https://www.jollibeefoods.com/franchising.
***
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
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¹ The initial investment is an estimate based on development of corporate locations and does not include royalties or fees you will pay or any salary for an owner-operator. Costs will vary based on geographic area and building specifications and size. Cost will depend on free-standing or in-line location. See Item 7 of the FDD.
² Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). The annual gross sales for free-standing restaurants ranged from $1,731,944 to $8,752,538 and for in-line restaurants ranged from $2,047,256 to $9,906,004. Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
Jollibee
SPONSORED
From its impressive average annual gross sales to its beloved menu, here are five reasons why entrepreneurs are flocking to one of the jolliest fast food restaurants on earth.
In today's highly competitive quick-service restaurant (QSR) market, securing franchise opportunities with established giants like Popeyes or Chick-fil-A has become increasingly difficult due to market saturation and limited availability. Enter Jollibee, the flagship brand of Jollibee Foods Corporation, is a dynamic and rapidly expanding brand positioned to become one of the top five global restaurant companies. With its unique and beloved menu, impressive financial performance and strategic plans for North American growth, Jollibee, though its North American franchisor, JBM LLC, presents a compelling alternative for entrepreneurs seeking high-potential franchise investments.
Here’s why savvy franchisees are jumping at the chance to partner with this exciting QSR powerhouse.
Jollibee franchisees benefit from impressive unit economics, making it one of the most lucrative investments in the QSR space. The total initial investment for a Jollibee franchise ranges from $1.64 million to $4.89 million, including a $40,000 franchise fee. Franchisees pay a royalty of 5%, with an additional 4% for marketing contributions. ¹
When it comes to the return on that investment, the numbers speak for themselves — in 2024, the highest free-standing Jollibee location in the United States did over $8 million in annual gross sales, with select in-line locations surpassing $9 million in annual gross sales. ²
“Our business model is battle-tested and resilient,” said Beth Dela Cruz, president of Jollibee North America. “We invest deeply in operational excellence, proven by consistently strong positive same-store sales growth over the last several years, transaction increases, and high average unit volumes.”
Jollibee, established in 1978 by Tony Tan Caktiong, has come a long way from its humble beginnings as an ice cream parlor in the Philippines to becoming a global fast-food giant. Now, Jollibee has evolved into a beloved fast-food powerhouse known for its commitment to serving quality, great-tasting food that offers value for money, friendly and efficient service, and a clean in-store environment.
"The opportunity to invest in Jollibee is unique because we're at a transformative moment," said Dela Cruz. "We have an amazing brand and a very loyal Filipino-American and Filipino-Canadian base. But we’re actively growing across all other markets, intending to become a top-five global restaurant company. That’s our goal, and we will reach it. Franchisees joining now will play a critical role in shaping the future of the brand and tapping into our significant growth trajectory."
Jollibee's North American franchise program is expanding rapidly, actively recruiting franchise partners to accelerate development. Intending to grow from its current 103 North American stores to 500 by 2028, the company has already secured agreements with franchisees committed to opening dozens of new locations.
“We’ve signed with five franchise groups who are now committed to opening 48 stores over the next five years,” said Dela Cruz. “So, yes — we’re franchising, and we’re franchising aggressively.”
Jollibee’s strategy for growth in the U.S. involves expanding aggressively into mainstream markets and accessible locations, including busy free-standing restaurants, shopping malls and even major airport hubs such as LAX. The brand is already a visible presence in prominent locations, like its high-profile Times Square store, further raising awareness among new consumers.
“We believe our stores themselves are billboards — they’re powerful statements of our brand’s strength and growing popularity,” said Dela Cruz. "We are opening in key strategic markets and introducing menu items that resonate broadly, like chicken tenders and chicken sandwiches, to attract mainstream customers without losing our distinct Jollibee identity."
The company recently signed franchise agreements that will bring Jollibee to several major metropolitan areas, including Brooklyn, Philadelphia, Dallas and Seattle.
Jollibee’s distinctive menu successfully combines quick service favorites with Filipino accents designed to resonate with mainstream tastes. Its famous Chickenjoy fried chicken has been acclaimed as America's best fast food fried chicken by USA Today, for example, while chicken sandwiches, chicken tenders, and Angus Burgers appeal to an ever broader audience.
“Our Filipino heritage remains at our heart, especially as it relates to quality, service, and friendliness, but our menu has something for everyone,” said Dela Cruz. “Our food is our strongest differentiator. The menu is a universal offering, and it allows us to win not only with Filipino-Americans but also with mainstream Americans.”
Jollibee sets franchisees up for success with rigorous operational standards and comprehensive support. One hundred percent of its U.S. locations are certified for Food, Service and Cleanliness (FSC), in 2024.
“Our franchisees benefit significantly from our strong global supply chain, well-established processes and powerful brand equity," said Dela Cruz. "We invest deeply in training, operational excellence and ongoing support to ensure franchisees can thrive.”
With a large percentage of corporate stores in the United States already achieving gold-level ratings (scoring 90% or higher in quality assessments), Jollibee’s proven operational model creates a strong foundation for success.
With impressive financial potential, robust franchise support and strategic mainstream appeal, Jollibee offers franchisees a timely and rewarding investment opportunity.
"Our corporate stores in the United States have proven success, and now we’re using franchising to accelerate our growth,” said Dela Cruz. “Franchisees who join JBM LLC today will become essential partners in shaping the future of Jollibee."
The total initial investment necessary to open a Jollibee franchise ranges from $1.64 million to $4.89 million, depending on location and market type, including a franchise fee of $40,000. For more information on franchising with Jollibee, visit: https://www.jollibeefoods.com/franchising.
***
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.
______________________________________
¹ The initial investment is an estimate based on development of corporate locations and does not include royalties or fees you will pay or any salary for an owner-operator. Costs will vary based on geographic area and building specifications and size. Cost will depend on free-standing or in-line location. See Item 7 of the FDD.
² Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). The annual gross sales for free-standing restaurants ranged from $1,731,944 to $8,752,538 and for in-line restaurants ranged from $2,047,256 to $9,906,004. Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.
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