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As Pennsylvania-based Joshua Tree Experts looks to sign on first franchisees, the fast-growing home services franchise sees work ethic and team-spirit as key traits for success.
Joshua Tree Experts, the Pennsylvania-based home services franchise that provides tree care, lawn care and pest control services, has seen impressive growth of 35% following the COVID-19 pandemic and has opened up its business expansion opportunities to future franchisees.
The brand, which started out specializing in plant health care and general tree care services, first launched in 2005 and quickly grew into a booming business as it expanded its service offerings to include both pest control and lawn care services. Now poised for large-scale franchise growth, Joshua Tree Experts is ready to bring on passionate entrepreneurs who will work hard, take the time to focus on the business and be part of a team. So, what does it take to succeed as a Joshua Tree Experts franchisee?
As Joshua Tree Experts gets its footing as a franchise, the brand is hoping to secure and sign franchisees with a passion and dedication for running a successful business. In fact, CEO and Founder Joshua Malik said the first franchisees who join Joshua Tree Experts are the most important as they will drive sales for the brand.
When it comes to the type of business-mindset the franchise development team is looking for, Malik said Joshua Tree Experts loves a corporate-minded person.
“Having that corporate mindset is really important for the first three to six months of being in business,” said Malik. “We need someone who will be very involved in the business to get it up and running before taking a step back to work on business.”
Opening a Joshua Tree Experts franchise will be a big life change for franchisees, and the brand is looking for franchisees who are ready for that and who have experience in an industry or system where they have learned to follow a proven model.
“We want someone who knows what works, has a hard work ethic, can take direction, has high emotional intelligence and is a good communicator,” Malik added.
The goal at Joshua Tree Experts is to sign franchisees who view the arrangement as a partnership and want to be part of a team, because a family-type environment is always beneficial when you sometimes spend more time with your co-workers than your family.
Additionally, Malik notes that the team wants to bring on franchisees who have a big interest in being a part of their local communities, whether through volunteer work for Arbor Day or other ways to be involved.
Joshua Tree Experts will provide franchisees with a strong support infrastructure and in-depth training, allowing franchisees to feel confidence in running their own business. Included in onboarding and training when signing with Joshua Tree Experts is a marketing playbook to help position franchisees for success.
“We want franchisees to grow just like Joshua Tree Experts did,” Malik said. “They will start with one service — tree care — and then gradually start to roll in lawn care and pest control. We know that a strong infrastructure is one of the most important aspects to ensure franchisee success, and we will provide owners with everything they need to get their business up and running.”
A new year means new growth goals, and Malik has set his sights on a big 2022 propelling the brand into continued growth for years to come along the Northeast and a wide territory availability that isn’t easily found in the tree service industry.
“We’re hoping to sign five franchisees in 2022, five in 2023 and eight in 2024,” said Malik. “Ideally we would like to sign franchisees within a five-hour radius of our headquarters in Stockertown, Pennsylvania. We’ve put down our roots and grown this brand into a thriving franchise concept, and now we can’t wait to welcome more members into the Joshua Tree Family and satisfy more homeowners across the country.”
For more information on franchising with Joshua Tree Experts, visit: https://www.joshuatreeexperts.com/franchise.
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