Joshua Tree Experts Identifies Massachusetts as a Target Growth Market

Joshua Tree Experts, the home services franchise that provides tree maintenance, lawn care and pest control services, has seen a spike in interest from the Massachusetts area and is now seeking franchisees to establish units and meet the newfound demand.

“We’ve seen a strong surge of demand from clients in Massachusetts, and we currently have wide-open market availability in the state,” explained Joshua Malik, founder and CEO of Joshua Tree Experts. “Trees are a $25 billion industry, and it’s going to grow to around $29 billion in 2025.”

As Joshua Tree Experts lays a foundation in Massachusetts, new franchisees can choose a territory that is an excellent fit for them and leverage the demand that has been building among expectant clients.

Overall traffic to the Joshua Tree Experts website has increased from the Massachusetts area, but visits from prospective clients in Woburn and Newton have been especially high — up by 833% and 575%, respectively.

The brand is prepared to set its franchisees up for success by providing multiple recurring revenue streams. In 2021, 60% of the brand’s revenue came from these recurring streams, and over $4 million of recurring revenue rolled into 2022.

“Franchisees will start with one service — tree care — then start to roll in lawn care and pest control,” Malik said.

This allows franchisees to build a strong foundation and established customer base before taking on additional service offerings. It lessens the upfront investment, allowing franchisees to invest in additional equipment, machinery and fertilizers gradually rather than all at once.

“The plan is to really hammer tree care and then slowly add the others,” he said. “We will tier the services for franchisees based on KPIs measured in sales and marketing, operations and finance/admin to allow franchise owners to move at their own pace and set them up for the greatest chance of success.”

Joshua Tree Experts aims to sign five franchisees in 2022, five in 2023, and eight in 2024. As the brand begins expansion in Massachusetts, it is considering Boston, Plymouth, Worcester, Woburn and Newton as primary target markets.

For more information on franchising with Joshua Tree Experts, visit https://www.joshuatreeexperts.com/franchise.