Joshua Tree Experts INFO

Joshua Tree Experts, the Pennsylvania-based home services franchise that provides tree maintenance, lawn care and pest control services, is ready to spread its branches across the country. As every segment of the outdoor home maintenance segment booms following the COVID-19 pandemic, Joshua Tree Experts is well-positioned to continue its upward trajectory and establish itself as a multi-faceted leader in the industry. Now, the team is officially launching its franchise opportunity and is looking for passionate entrepreneurs who are eager to spend their days in the great outdoors and bring a much-needed service to the homeowners of their communities.

Joshua Tree Experts was founded by founder and CEO Joshua Malik in 2005 as a general tree services and plant health care company in Lehigh Valley, Pennsylvania. 

After building out the internal team, infrastructure and customer base for nearly a decade, Joshua Tree Experts began to find new ways to service their loyal clients. The company organically expanded to offer lawn care services to clients as a direct result of customer demand and established lawn care as its own division in 2017. The addition was an immediate success, and in 2020, Joshua Tree Experts decided to expand its services once again with a pest control division.

“We have three services in one — tree care, pest control and lawn care,” said Malik. “When we originally rolled out our new services, 70% to 80% of our established customers signed on for the add ons. Best of all, 60% of our revenue is brought in through recurring revenue streams. For example, we have about $4.4 million already rolling into 2022 through recurring revenue streams that we’ve locked down this past year. We have a huge database of previous clients, and we’ll call, upsell and cross-sell, which really helps generate additional streams of revenue.”

Over the past year, the home services industry has exploded in popularity as homeowners spent more time in their living spaces following the COVID-19 pandemic. Additionally, the younger millennial generation is hitting its peak homebuying age, and the pandemic has resulted in a record-breaking influx of new homeowners who are increasingly looking to invest in home services.

Specifically, demand for outdoor services like those offered by Joshua Tree Experts have been booming as homeowners look for ways to turn their outdoor spaces into private getaways. Tree trimming, for example, is a $25 billion dollar industry that is set to reach $29 billion in 2025, while landscape services is set to grow from $114 billion to $129 billion by 2026. 

The first few franchisees are the most important, and they will be an ambassador for the brand. Joshua Tree Experts loves a corporate-minded person. They're also looking for franchsiees who are looking for a big life change, and are coming from an industry or system where they’ve learned how to follow a proven model. The brand needs someone who knows what works, has a hard work ethic, can take direction, has high emotional intelligence and is a good communicator. A franchisee also needs to be able to see this as a partnership and want to be part of the Joshua Tree Experts team. 

The initial investment to own a Joshua Tree Experts franchise ranges from $183,578 to $304,312 if you elect to finance the equipment for your Joshua Tree Experts Business and $357,078 to $654,812 if you elect to purchase the equipment for your Joshua Tree Experts Business. This includes a $45,000 franchise fee. For more information about owning a Joshua Tree Experts franchise, please visit https://www.jtefranchising.com/.