Keke's Breakfast Cafe

<a href="https://www.kekes.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kekes-sets-sights-on-columbus-for-franchise-growth-2730322" target="_blank" rel="nofollow">Keke’s Breakfast Cafe</a>, the rapidly expanding breakfast and lunch concept, is setting its sights on Columbus, Ohio, as a key market for its continued franchise growth. This expansion marks a significant step for&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/info">Keke's</a> as it looks to establish a strong foothold in the Midwest, bringing its unique culinary experience to a new region.<h2>Why Columbus? A Perfect Fit for Keke’s</h2>With&nbsp;<a href="https://en.wikipedia.org/wiki/Columbus_metropolitan_area,_Ohio?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kekes-sets-sights-on-columbus-for-franchise-growth-2730322#:~:text=At%20the%202020%20census%2C%20the,behind%20the%20Cincinnati%20metropolitan%20area." target="_blank" rel="nofollow">over 2.2 million people in the greater Columbus metro area</a>, a strong mix of industries, and a thriving population of young professionals and students, the city offers fertile ground for franchise growth.“This is the capital of Ohio and is a hub for major industry — it is the headquarters for several major companies,” said&nbsp;<a href="https://www.linkedin.com/in/ardag-tachian-34831025?utm_source=1851franchise.com&utm_medium=article&utm_campaign=kekes-sets-sights-on-columbus-for-franchise-growth-2730322" target="_blank" rel="nofollow">Ardag Tachian</a>, senior director of franchise development for Keke’s. “What we like about Columbus is that it’s got a nice mixture of population — a nice cross section of industries, start-ups, young professionals and the university with a thriving student population.”Keke’s currently has no locations in the Midwest, and Tachian says Columbus represents an ideal entry point into the region.&nbsp;<h2>A Restaurant Market Built to Thrive</h2>Ohio’s affordability is another key factor fueling Keke’s expansion strategy. The state boasts a relatively lower cost of living compared to much of the country. “People have incremental money to spend on going out,” said Tachian. “The lower cost of living in the Midwest is typically very appealing to restaurants.”For a brand like Keke’s, known for massive, fresh Florida Pancakes, made-to-order omelets and a daytime-only 7:00 a.m. to 2:30 p.m. model, this environment is ideal. The concept has already proven its ability to generate high volumes in other markets,&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/the-top-10-reasons-to-buy-a-kekes-breakfast-cafe-franchise-in-2025-2729573">averaging more than $2 million in annual sales per unit in 2024</a>, according to the brand’s Franchise Disclosure Document.*Keke’s is looking at several high-potential areas within the greater Columbus metro, including: Westerville, Dublin, Hilliard, New Albany, Upper Arlington and Reynoldsburg.<h2>What Keke’s Looks for in Franchise Partners</h2>Keke’s prides itself on being a people-first company, and the brand is looking for local entrepreneurs who share that same philosophy.“We are a very people-centric company, so we are looking for folks who are compassionate about the food industry and have a good understanding of the importance of hospitality,” Tachian said. “They also have an interest in developing a team to work with — solid, good business people. Restaurant experience is helpful but not necessarily required. We are just looking for good people to partner with and align with.”With strong unit economics, a single-shift operational model, and the backing of Denny’s Corporation for supply chain and infrastructure support,&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/kekes-franchise-investment-2729451">Keke’s offers an opportunity that is both compelling and lifestyle-friendly</a>.<h2>Looking Ahead</h2>While Columbus is the top priority, Keke’s also has its eyes on other Ohio markets like Cleveland and Cincinnati. But Tachian makes it clear — Columbus is the ideal launchpad.“Columbus is the right market at the right time,” he said. “It’s vibrant, growing, and full of the kind of people and energy that Keke’s thrives on. We’re excited to find partners here who want to build something special with us.”For entrepreneurs in Columbus eager to bring a fresh breakfast experience to their community, Keke’s Breakfast Cafe presents a rare chance to join a proven brand at the ground floor of its Midwest expansion.For more information on franchising with Keke’s, visit:&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe">https://1851franchise.com/kekes-breakfast-cafe</a>.*Average net sales of $2,089,007 in 2024 are for all franchised restaurants that reported through the iLumen Reporting Software, with the top half of franchise restaurants seeing net sales of $2,589,666. Please consult our franchise disclosure document for more information.

Keke's Breakfast Cafe | Columbus, OH Franchise Opportunities

1851 Franchise

With a winning franchise formula, Keke’s Breakfast Cafe is actively seeking passionate local entrepreneurs to bring the brand’s signature breakfast experience to one of Ohio’s most vibrant cities.

This brand page has been paid for by KEKE'S BREAKFAST CAFE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Keke’s Sets Sights on Columbus for Franchise Growth

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Following its strongest growth year to date,&nbsp;<a href="https://www.kekes.com/franchise">Keke’s Breakfast Cafe</a> is positioning itself for another milestone year in 2026.“There are quite a few milestones,” said&nbsp;<a href="https://www.linkedin.com/in/jon-ahrendt/">Jon Ahrendt,</a> senior director of franchise relations. “But I would say the biggest one is that we reached our greatest growth milestone. We doubled our previous highest year’s growth target. We opened 19 cafes last year.”Ahrendt said the growth starts with&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/info">Keke’s</a> knowing exactly who it is as a brand. That clarity has made it easier to stay focused on the right kind of growth.“Our whole purpose is growth for existing franchisees,” he said. “Helping them grow their individual businesses and growing into new markets and touching new guests. Our overall target is to share as many fresh starts every day to every guest.”<h2>A Concept Built for Longevity</h2>While interest in franchising continues to grow, Ahrendt said several fundamentals consistently draw candidates to the Keke’s system.“People are looking for stability. They’re looking for a great brand that has great support and the ability to properly support a community that they’re really passionate about,” he said.One of Keke’s biggest differentiators is its breakfast-only model. Cafes operate from 7 a.m. to 2:30 p.m., offering a lifestyle-friendly schedule that resonates with franchisees, managers and team members alike.The brand is also seeing increasing interest from professionals in technology-related fields who are evaluating long-term career security in the age of artificial intelligence.“I think they see the advent of AI starting to come in and they’re looking for places to work and put effort where it’s safe from AI being able to take it over,” Ahrendt said. “We will certainly have AI intertwined, but I think it’ll take quite some time before humans want a robot to take their order and serve them. It’s going to feel impersonal and cold.”Instead, Ahrendt likened Keke’s to a modern-day gathering place.“We’re a place to go get that warm breakfast to get your day started,” he said. “The essence of wanting to be around other people is something that humans are based on.”<h2>Fans First, Franchisees Second</h2>Ahrendt noted that many new franchise partners start as loyal guests. The emotional connection they have often turns into a desire to bring the brand home, with 50% to 60% of existing franchisees being fans before investing.&nbsp;“They came in and enjoyed us,” he said. “They might have been on vacation in Orlando, going to Disney World or Universal and they stopped by Keke’s because they saw us on Yelp or heard about us.”<h2>Technology That Reduces Stress and Improves Profitability</h2>Over the past year, Keke’s has made meaningful investments in technology to streamline operations and support unit-level economics. One major initiative is a systemwide rollout of a new POS platform and kitchen display system.“That tool has really helped us with efficiency and really enhanced the experience for all of our team members,” Ahrendt said. “It’s almost a calming force in the kitchen.”Before the change, kitchens were filled with hanging tickets, constant callouts and rising stress levels, but today the workflow is simpler and clearer, with team members knowing exactly where to jump in and support. The new system also allows servers to take orders tableside, sending them directly to the kitchen.”<h2>Catering, Loyalty and Brand Awareness Take Center Stage</h2>Looking ahead to 2026, Ahrendt said Keke’s has two major areas of focus: catering and guest engagement.“We have a good program today, but we’re looking to make it excellent in 2026,” he said. “Everything from what type of ladles we’re using, how we deliver it, who delivers it, how it’s set up once it gets there, all the way to the technology that’s used.”For much of its first 17 years, Keke’s operated without a formal marketing function, but today the brand is taking a more consistent approach to getting its name out through channels like social media, mailers and in-cafe promotions.The brand is also preparing to launch its first loyalty program. It will integrate with the new POS system, creating stronger data connections and more cohesive guest experiences.<h2>Nationwide Expansion Ahead</h2>Keke’s footprint has expanded rapidly in a short period of time. It went from being in just one state at the end of 2024 to now being in seven. The brand’s presence in those seven states will continue to grow in 2026, alongside targeted expansion across the country.“We’ve got interest in the Chicago market, the Mid-Atlantic and the Northeast,” he said. “We’re already on the West Coast. We’re already in Las Vegas. Arizona is another opportunity. The Midwest — really everywhere.”Ahrendt believes the brand’s menu and positioning translate well anywhere. “It’s an elevated all-American classic breakfast that just plays well in every market,” he said.<h2>A Message to Prospective Franchise Partners</h2>As Keke’s enters 2026, Ahrendt says the brand is operating with confidence and clarity.“We’ve really solidified who we are. We have a strong brand, an incredible team,” he said. “If you take the next steps to come and get the FDD and set up a discovery day, you won’t be disappointed. I think you’ll be blown away by what we put on the plate, how we do it, and the attention to detail.”Everything the brand does is driven by purpose, and Keke’s is a strong fit for franchise partners who value that kind of intentional approach.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe.">https://1851franchise.com/kekes-breakfast-cafe.</a>&nbsp;

After a record-setting year of expansion, Keke’s Breakfast Cafe is entering 2026 focused on smarter growth, stronger franchisee support and technology-driven operations.

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At&nbsp;<a href="https://www.kekes.com/franchise">Keke’s Breakfast Cafe</a>, marketing is all about people. Under the leadership of&nbsp;<a href="https://www.linkedin.com/in/jennaashleylaw">Jenna Law</a>, Senior Director of Marketing and Communications, the brand has built a marketing engine designed to support nearly 100 locations while preserving the neighborhood feel that made&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/info">Keke’s</a> a fan favorite long before national expansion.“I’ve spent well over a decade in advertising and marketing at agencies as well as large public companies, including Darden Restaurants and Disney,” Law said. “But my love of restaurants goes back to my roots. My father was a corporate executive chef at several well-known casual dining concepts, so our kitchen at home was essentially another test kitchen–my brother and I were always immersed in culinary ideation and the hospitality industry.”She started working in restaurants as soon as she was old enough, from quick-service to fine dining in Chicago. When the opportunity arose to help build Keke’s marketing program from the ground up following its acquisition by Denny’s Corporation, it felt like a full-circle moment.“When the opportunity to join Denny’s to help build Keke’s Breakfast Cafe’s marketing program from scratch came along, it wasn’t one I could pass on,” Law said. “It was a chance to return to the restaurant industry and build a brand that I have enjoyed as a guest many times.”<h2>Building a Franchise Marketing Engine From the Ground Up</h2>When Law stepped into her role, there was little established infrastructure. Rather than seeing that as a hurdle, she viewed it as an opportunity.“From the owned side, building and fine-tuning our digital footprint is an ongoing effort, as there was very little established when this marketing team was founded just over two years ago,” Law said. “We are fully living the ‘building the plane while you fly it’ adage as we examine and enhance everything from our website to social presence to off-premise strategy.”As a franchise, that work is about balancing national consistency with local empowerment. “We design the brand centrally, but we ensure it can be activated locally,” Law said. “The corporate team owns positioning, voice, creative standards and national paid, earned and owned media, while franchisees get localized toolkits and resources that let them plug into their communities.”Every franchisee has access to a portal with pre-approved collateral, clear brand guardrails and agency partnerships when needed. But beyond templates and toolkits, Law emphasizes&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/lucas-jovita-interview-2731393">flexibility</a>.“We seek to provide as many clear guardrails, templates and tools as possible to empower them to be active in their neighborhood,” she said, “plus offer a process for requesting customized materials and support to bring their local initiatives and ideas to life.”<h2>A People-First Approach to Franchise Support</h2>Law is candid about the realities of franchise marketing. “Our relationships with our franchise owners bring both accountability and energy to everything we do," she said. "That partnership is genuinely one of our greatest strengths as a brand."At Keke’s, the guiding principle is simple. “Our most important guiding principle is&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/kekes-breakfast-cafe-franchise-dave-schmidt-interview-2729445">‘People First.’</a> That isn’t a phrase just printed on a poster; it’s ingrained in our culture, and it extends to our franchisee relationships, as well,” Law said. “We don’t send a playbook over email and say, ‘good luck.’ We are invested in each cafe’s success, franchise or company-operated, like it’s our own business.”From day one, new franchisees receive&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/reasons-buy-kekes-breakfast-cafe-franchise-2729573">brand immersion training, new cafe opening playbooks, menu versioning support and technical setup assistance, including local listings and social profiles.</a>“Whether a franchisee needs a high level of support or already has a marketing infrastructure in place, we make ourselves available to meet them where they are,” Law said.<h2>Digital as the Growth Multiplier</h2>As an emerging brand with a modest budget, Keke’s relies heavily on digital precision. “Digital channels enable us to be precise, targeted and easily test as we grow into new markets and try new things,” Law said. “We fully manage optimizing our digital channels to drive sales and traffic at the corporate level to ensure a cohesive strategy, consistency and efficiency.”But for Law, the most powerful lever is insight. “Understand the guest deeply,” she said. “Get out in the field and talk to them; don’t just rely on databases and sales data. Know the guest, know their problems and tell them how your brand solves them. The best campaign in the world won’t move the needle if it doesn’t activate the right channels and resonate with your audience.”She also sees future untapped opportunity in employee-generated content. “Team member engagement, especially in social media, is incredibly powerful,” Law said. “Influencers and UGC are great, but let’s dig into EGC: employee-generated content. When team members feel personally engaged, the guests feel it, and local storytelling creates incredibly powerful connections with the community.”<h2>Protecting the Guest Experience Above All</h2>For all the strategy and storytelling, Law is unwavering on one point:&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/kekes-breakfast-cafe-franchise-2730103">marketing cannot outpace operations.</a>“No level of marketing in the world can fix poor guest service and operations,” she said. “It damages the entire brand, not just one location. Don’t invest a dollar into marketing until you can deliver a superior experience to every person driven in by those tactics.”That philosophy aligns with what first drew her to the brand. “It’s something I loved from day one at Keke’s, long before this formal marketing team existed, there was a commitment to excellence in operations and service,” Law said. “That’s how this concept organically grew to more than 50 locations before being acquired, and it’s a story I now get to craft into our messaging.”Through it all, Law remains grounded in the human element that makes franchise marketing uniquely rewarding.“It’s not only the corporate bottom line anymore, but it’s also helping individuals build their businesses and support their families,” she said. “Franchisees have this incredible entrepreneurial spirit that consistently pushes me to think outside the box, be flexible and it naturally generates a pipeline of new ideas from the field.”At Keke’s, national marketing leadership isn’t about controlling the narrative from the top down. It’s about building the systems, relationships and stories that allow every cafe to thrive locally, one guest, one neighborhood and one breakfast at a time.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe">https://1851franchise.com/kekes-breakfast-cafe</a>.

Senior Director of Marketing and Communications Jenna Law shares how brand storytelling, digital strategy and franchisee support drive traffic and unit-level performance.

How Keke’s Breakfast Cafe Builds Local Demand Through National Marketing Leadership

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ORLANDO, Fla.&nbsp;—&nbsp;<a href="https://www.kekes.com/franchise">Keke’s Breakfast Cafe</a>, the rapidly growing breakfast, brunch, and lunch restaurant with more than 80 locations, is accelerating its Midwest franchise expansion with Ohio emerging as a key market for future growth. The company is actively seeking franchise partners with long-term plans to develop 25-30 locations across the state.&nbsp;“We believe&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/info">Keke’s</a> will thrive throughout the Midwest, and Ohio sits at the ‘crossroads of America,’” said&nbsp;<a href="https://www.linkedin.com/in/ardag-tachian-34831025">Ardag Tachian</a>, senior director of franchise development at Keke’s Breakfast Cafe.&nbsp;“There are several Ohio markets with strong population density, steady job growth and a favorable cost of living that leaves residents with some extra disposable income.”Keke's is targeting four markets: Columbus, Dayton, Cleveland, and Cincinnati. Columbus is attracting young professionals at a higher rate. Cleveland is experiencing a steady revival in dining and its neighborhoods. Cincinnati's growth across the river into Northern Kentucky is creating new retail areas. Dayton has lower real estate costs and a loyal customer base. These markets provide Keke's a clear path from entry-level locations to larger metro opportunities as development in Ohio moves toward the brand's goal of 25 to 30 locations.As Keke’s continues to grow, the brand is looking for franchise partners across Ohio who are strong business leaders, understand how to build and manage teams, and genuinely care about creating a great experience for both team members and guests.&nbsp;“While restaurant experience can certainly be helpful, it is not required,” Tachian said. “We are looking for passionate businesspeople who value hospitality, culture and building strong teams within their communities.”Keke’s ideal real estate opportunities include end cap, free-standing or outlot locations ranging from approximately 3,500 to 4,000 square feet. Patio space is preferred but not required, and the brand favors co-tenancy alongside daily-needs retailers such as higher-end grocery stores and fitness centers. Each Keke’s cafe is expected to employ approximately 35 team members, two managers per restaurant, and additional district leadership roles across each market.With continued franchise momentum and growing interest from prospective operators, Keke’s Breakfast Cafe sees Ohio as one of the brand’s strongest long-term development opportunities in the Midwest.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe">https://1851franchise.com/kekes-breakfast-cafe</a>.&nbsp;About Keke's Breakfast Cafe:Keke's Breakfast Cafe is a Florida-born restaurant chain specializing in breakfast, brunch and lunch favorites. Known for its freshly made meals, Keke's offers a wide range of options, including pancakes, waffles, omelets and other classic dishes. With a commitment to high-quality ingredients and excellent customer service, Keke's Breakfast Cafe provides a welcoming and relaxed dining experience for customers of all ages. The cafe currently operates in Florida, Georgia, Tennessee, Nevada, Texas, Colorado and California, with other locations in multiple U.S. states slated in the near future. For more information, please visit<a href="http://www.kekes.com/"> www.kekes.com</a> and follow Keke's on Instagram, Facebook and LinkedIn.

The breakfast franchise is continuing its Midwest growth push with a focus on Columbus, Dayton, Cleveland and Cincinnati.

Keke’s Breakfast Cafe Identifies Ohio as Prime Target Market With Plans for 25-Plus New Cafes Across the State

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Neetu and Sanjeev Bali are no strangers to the early morning rush. With 25 years of experience as franchisees and nearly three decades within the&nbsp;<a href="https://dennysfranchising.com/">Denny’s</a> system, the duo built a career on the foundational elements of the great American diner. Now, the veteran operators are channeling that expertise into a new direction by signing a three-cafe development deal with&nbsp;<a href="https://www.kekes.com/franchise">Keke’s Breakfast Cafe</a>. This move signals a significant expansion for the brand into the growing markets of Sacramento, Roseville and Rocklin, California.<h2>A Shift Toward Modern Breakfast Efficiency</h2>What appealed to the Balis about&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe/info">Keke’s</a> was the change in pace. Their existing restaurants require constant oversight, but Keke’s is centered on breakfast and lunch, giving the day a more defined rhythm."We still have Denny’s. But we wanted to pursue a new venture," Neetu said. "It’s a shorter operating window because it’s not 24 hours. But it has strong sales."This shift in schedule represents a major evolution for the Balis. After years of managing the complexities of a 24-hour business, the 7 a.m. to 2:30 p.m. window offered by Keke’s provides a lifestyle benefit that’s rare in the restaurant industry. Neetu noted that the simplicity of the model was a primary draw, explaining that after the doors close in the early afternoon, "the rest of the day is yours."<h2>Simplicity and Quality in a Growing Market</h2>Beyond the schedule, Keke’s direct approach to the menu stood out to the Balis. Unlike the expansive menus found at traditional diners, Keke’s meals are freshly crafted to order. Menu items emphasize a focused selection of fresh ingredients and elevated American classics, and a clean restaurant layout. It’s about simplicity, and that simplicity allows franchisees to focus on the quality of the food and the speed of service.The Balis say their local experience will shape how they approach each new cafe. They’re looking at fast-growing residential areas and plan to lean on the same fundamentals that have served them well for years: a clean restaurant and strong guest service."We’re going to bring that 24-hour experience of taking care of the guests," Neetu said. "We’ll run a good, clean restaurant with good food, served fast and hot. All of it will make the customer come back."<h2>Building Success Through Team Member Loyalty</h2>The couple also attributes their long-term success to a philosophy of internal stability. In an industry often defined by high turnover, the Balis maintained a remarkably loyal staff, with some team members remaining on their team for 25 years. They believe that if they take care of their staff, those team members will naturally provide the personalized service that Keke’s requires.The breakfast and brunch segment remains in the midst of an evolution of sorts. Moving toward more specialized and modern concepts, the Balis see Keke’s as a perfect Northern California fit. After visiting existing locations in Florida and seeing the positive reception from guests firsthand, their confidence in the brand has only grown.For other entrepreneurs looking at the franchise space, Neetu emphasizes that success requires a mix of financial readiness and a genuine love for people. She believes the Keke's model is ideal for those who are willing to put in the effort during a concentrated window of time."You work hard, you’re done with your day and you go home," Neetu said. "The rest of the time is with your family."To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/kekes-breakfast-cafe">https://1851franchise.com/kekes-breakfast-cafe</a>.About Keke's Breakfast CafeKeke's Breakfast Cafe is a Florida-born restaurant chain specializing in breakfast, brunch and lunch favorites. Known for its freshly made meals, Keke's offers a wide range of options, including pancakes, waffles, omelets and other classic dishes. With a commitment to high-quality ingredients and excellent customer service, Keke's Breakfast Cafe provides a welcoming and relaxed dining experience for customers of all ages. The cafe currently operates in Florida, Georgia, Tennessee, Nevada, Texas, Colorado and California, with other locations in multiple U.S. states slated in the near future. For more information, please visit&nbsp;<a href="http://www.kekes.com">www.kekes.com</a> and follow Keke's on Instagram, Facebook and LinkedIn.

Neetu and Sanjeev Bali, longtime Denny's operators in Northern California, have signed a three-cafe deal to grow Keke's in Sacramento, Roseville and Rocklin.

Keke's Breakfast Cafe Expands into Sacramento with Three-Cafe Deal from Denny's Franchisees Neetu and Sanjeev Bali

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Keke’s Sets Sights on Columbus for Franchise Growth

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